Publications

February 2022 (Revised May 2022)
Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details

December 2018 (Revised September 2019)
Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details

Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America

30 Oct 2018
Working Paper Summaries

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems

Keywords: by Carliss Y. Baldwin

Web

Generative AI for Business Leaders - Course Catalog

HBS Course Catalog Generative AI for Business Leaders Course Number 1301 Professor Suraj Srinivasan Spring; Q4; 1.5 credits Project Course Overview Generative AI (GenAI) stands at the forefront of a technological revolution, poised to... View Details

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

21 Jan 2015
News

An Ounce of Preparation Is Worth a Pound of Prototypes

Keywords: digital innovation; minimal viable product

Web

Our Mission & Team | Institute for Business in Global Society

Our Mission & Team We are working with scholars, business leaders, and community leaders around the world to advance our understanding of business' role in society and to develop a thriving ecosystem for translating that research into... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From... View Details

Keywords: Margie Kelley

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

however, is only the beginning of what is possible through the IoT. “What you see in the consumer domain is interesting, but it’s not where the economic action is,” says Rajiv Lal, the Stanley Roth Sr. Professor of Retailing at Harvard View Details

Keywords: by Michael Blanding; Computer

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

Web

The Human Relations Movement: Harvard Business School and the Hawthorne Experiments, 1924-1933

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby & Rakesh Khurana The Online Exhibit Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email:... View Details

22 Mar 2016
News

Harvard Business School and BBC Radio 4 work together to produce first debate of Michael Sandel’s The Global Philosopher via HBX Live

Web

Harvard Business Review: Executive Education Access | Baker Library

the search JN "Harvard Business Review" or JN "Harvard Business Review Digital Articles" and then add keywords or article title in the second line. If you would like to browse... View Details

Web

Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

World. She has taught at Harvard and Cambridge, and is a Visiting Fellow at Harvard's Center for History and Economics. Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Jennifer Wilson DIGITAL PHOTOGRAPHY Boston Photo Imaging Harvard Library Imaging Services A-V PRODUCTION Northern Lights Productions PRINTING Ram Printing, Inc. LENDERS TO THE EXHIBITION Alabama Department of Archives and History Barclays... View Details

01 Dec 2017
News

HBS Online Certificate Programs Offer Unique Insight Into Business

HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational educational experience with a... View Details

Web

Educating Business Administrators - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits Educating Business... View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China