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      Creating MarketsRemove Creating Markets →

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      • January 2003 (Revised March 2009)
      • Case

      The State of Connecticut: Strategy for Economic Development

      By: Michael E. Porter and Kaia Miller
      Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details
      Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut
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      Porter, Michael E., and Kaia Miller. "The State of Connecticut: Strategy for Economic Development." Harvard Business School Case 703-426, January 2003. (Revised March 2009.)
      • 2003
      • Article

      Closing the Loop: Product Take-back Requirements and their Strategic Implications

      By: Michael W. Toffel
      In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
      Keywords: Wastes and Waste Processing; Energy Conservation; Product Development; Strategy; Policy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
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      Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).
      • 2003
      • Article

      Size of the Pie and Share of the Pie: Implications of Structural Embeddedness for Value Creation and Value Appropriation in Joint Ventures

      By: Ranjay Gulati and Lihua Wang
      This chapter examines the factors that may influence the total value created in a joint venture (JV) and also the relative value appropriated by each partner in the venture. We look at the effects of both partners' embeddedness in prior networks of relationships and... View Details
      Keywords: Value; Joint Ventures
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      Gulati, Ranjay, and Lihua Wang. "Size of the Pie and Share of the Pie: Implications of Structural Embeddedness for Value Creation and Value Appropriation in Joint Ventures." Research in the Sociology of Organizations 20 (2003): 209–242.
      • November 2002 (Revised March 2006)
      • Case

      ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth

      By: V. Kasturi Rangan
      ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details
      Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa
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      Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth." Harvard Business School Case 503-007, November 2002. (Revised March 2006.)
      • October 2002 (Revised January 2003)
      • Case

      McDonald's Russia: Managing a Crisis

      By: Youngme E. Moon and Kerry Herman
      In August 1998, George Cohon, founder and senior chairman of McDonald's Russia, is facing an economic state of emergency. Russia is in the midst of a severe currency crisis--the ruble has plummeted in value, creating massive inflation and widespread economic disarray.... View Details
      Keywords: Currency; Crisis Management; Brands and Branding; Retail Industry; Food and Beverage Industry; Russia
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      Moon, Youngme E., and Kerry Herman. "McDonald's Russia: Managing a Crisis." Harvard Business School Case 503-020, October 2002. (Revised January 2003.)
      • October 2002 (Revised April 2007)
      • Case

      Dell Computers (A): Field Service for Corporate Clients

      By: Frances X. Frei, Amy C. Edmondson and Corey B. Hajim
      Explores the highly successful PC and low-end server manufacturer's entry into the large-scale server market in the United States. A key difference of this new market is the intense service element required to support the larger hardware. Specifically, the industry... View Details
      Keywords: Information Infrastructure; Customer Relationship Management; Job Cuts and Outsourcing; Service Operations; Business or Company Management; Emerging Markets; Problems and Challenges; Service Delivery; Computer Industry; United States
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      Frei, Frances X., Amy C. Edmondson, and Corey B. Hajim. "Dell Computers (A): Field Service for Corporate Clients." Harvard Business School Case 603-067, October 2002. (Revised April 2007.)
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • September 2002 (Revised October 2002)
      • Case

      Corporate Inversions: Stanley Works and the Lure of Tax Havens

      By: Mihir A. Desai, James R. Hines, Jr and Mark Veblen
      In response to Stanley Work's announcement that it is moving to Bermuda--and the associated jump in market value--a major competitor sets out to determine how the market is valuing the consequences of moving to a tax haven and whether his company should invert to a tax... View Details
      Keywords: Financial Management; Taxation; Financial Strategy; Credit Derivatives and Swaps; International Finance; Valuation; Financial Markets; Financial Statements; United States
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      Desai, Mihir A., James R. Hines, Jr, and Mark Veblen. "Corporate Inversions: Stanley Works and the Lure of Tax Havens." Harvard Business School Case 203-008, September 2002. (Revised October 2002.)
      • September 2002 (Revised October 2002)
      • Case

      Orient-Express Hotels

      By: Frances X. Frei and Corey B. Hajim
      Describes how a hotel and leisure company provides high-end service through its distinctive hotels and trains. Provides an opportunity to learn about the company's unusual quality practices and puts into doubt the unquestioned use of well-known practices, such as... View Details
      Keywords: Service Operations; Quality; Management; Opportunities; Practice; Programs; Motivation and Incentives; Brands and Branding; Service Industry; Accommodations Industry
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      Frei, Frances X., and Corey B. Hajim. "Orient-Express Hotels." Harvard Business School Case 603-024, September 2002. (Revised October 2002.)
      • August 2002
      • Background Note

      Customer Benefit Stack

      By: Das Narayandas
      Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack. View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry
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      Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.
      • July 2002 (Revised October 2002)
      • Case

      Bradley Marquez: Reduction in Force (A)

      By: Thomas J. DeLong and Vineeta Vijayaraghavan
      The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market... View Details
      Keywords: Economic Slowdown and Stagnation; Financial Crisis; Price Bubble; Human Resources; Employees; Job Cuts and Outsourcing; Advertising Industry
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      DeLong, Thomas J., and Vineeta Vijayaraghavan. "Bradley Marquez: Reduction in Force (A)." Harvard Business School Case 403-005, July 2002. (Revised October 2002.)
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • May 2002 (Revised October 2002)
      • Case

      Telewest Communications plc

      By: Lynda M. Applegate and Laure Mougeot Stroock
      Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom
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      Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
      • May 2002 (Revised September 2002)
      • Teaching Note

      Creating New Services, Module Overview Note TN

      By: Frances X. Frei
      Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details
      Keywords: Service Operations; Product Development; Business Education; Product Positioning
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      Frei, Frances X. "Creating New Services, Module Overview Note TN." Harvard Business School Teaching Note 602-178, May 2002. (Revised September 2002.)
      • April 2002 (Revised February 2003)
      • Module Note

      Teaching Project Finance: An Overview of the Large-Scale Investment Course

      By: Benjamin C. Esty
      Large-Scale Investment is a case-based course about project finance for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a single-purpose industrial... View Details
      Keywords: Projects; Financing and Loans
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      Esty, Benjamin C. "Teaching Project Finance: An Overview of the Large-Scale Investment Course." Harvard Business School Module Note 202-086, April 2002. (Revised February 2003.)
      • March 2002 (Revised May 2003)
      • Case

      NeoPets, Inc.

      By: Thomas R. Eisenmann and Elizabeth Kind
      NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
      Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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      Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
      • March 2002 (Revised January 2003)
      • Case

      Microsoft: Positioning the Tablet PC

      By: Youngme E. Moon and Christina L. Darwall
      Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details
      Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry
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      Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
      • January 2002 (Revised October 2005)
      • Case

      General Electric Medical Systems 2002

      By: Tarun Khanna and James Weber
      Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details
      Keywords: Information Technology; Business Model; Change Management; Multinational Firms and Management; Genetics; Customer Value and Value Chain; Age; Medical Devices and Supplies Industry; China; United States
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      Khanna, Tarun, and James Weber. "General Electric Medical Systems 2002." Harvard Business School Case 702-428, January 2002. (Revised October 2005.)
      • January 2002 (Revised March 2011)
      • Case

      Finland and Nokia: Creating the World's Most Competitive Economy

      By: Michael E. Porter and Orjan Solvell
      Finland, with a special language and culture, has developed as a country in between the west (the Nordic region and Europe) and the east (especially its neighbor Russia). In the 1980s, a process started of moving out of an investment-driven economy into an... View Details
      Keywords: Development Economics; Economic Growth; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Competitive Strategy; Telecommunications Industry; Finland
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      Porter, Michael E., and Orjan Solvell. "Finland and Nokia: Creating the World's Most Competitive Economy." Harvard Business School Case 702-427, January 2002. (Revised March 2011.)
      • January 2002 (Revised June 2002)
      • Background Note

      A Note on Building and Leading Your Senior Team

      By: Linda A. Hill and Maria Farkas
      As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
      Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy
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      Hill, Linda A., and Maria Farkas. "A Note on Building and Leading Your Senior Team." Harvard Business School Background Note 402-037, January 2002. (Revised June 2002.)
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