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- Faculty Publications (453)
Show Results For
- All HBS Web (605)
- Faculty Publications (453)
- March 2011 (Revised April 2011)
- Teaching Note
Gucci Group: Freedom within the Framework (TN)
By: Francisco de Asis Martinez-Jerez
Teaching Note for 109079. View Details
Keywords: Apparel and Accessories Industry
- April 2007
- Teaching Note
Hallstead Jewelers (TN)
By: William J. Bruns Jr.
Keywords: Apparel and Accessories Industry
- October 1980 (Revised July 1985)
- Case
Stride Rite Corp. (C)
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Stride Rite Corp. (C)." Harvard Business School Case 581-041, October 1980. (Revised July 1985.)
- October 1980 (Revised July 1985)
- Case
Stride Rite Corp. (B)
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Stride Rite Corp. (B)." Harvard Business School Case 581-040, October 1980. (Revised July 1985.)
- September 1971 (Revised March 1985)
- Case
Levi Strauss & Co.
Keywords: Apparel and Accessories Industry
Shapiro, Benson P. "Levi Strauss & Co." Harvard Business School Case 572-021, September 1971. (Revised March 1985.)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (F1), Teaching Note
Teaching Note for (9-385-040). View Details
Keywords: Apparel and Accessories Industry
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (E), Teaching Note
Teaching Note for (9-385-033). View Details
Keywords: Apparel and Accessories Industry
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- March 2014
- Supplement
Transforming Tommy Hilfiger (B)
By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe
Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (B)." Harvard Business School Supplement 714-452, March 2014.
- July 1990 (Revised April 1998)
- Supplement
Nordstrom: Dissension in the Ranks? (B)
By: Robert L. Simons and Hilary Weston
Presents a follow-up to the (A) case. View Details
Keywords: Rank and Position; Conflict and Resolution; Consumer Products Industry; Consumer Products Industry
Simons, Robert L., and Hilary Weston. "Nordstrom: Dissension in the Ranks? (B)." Harvard Business School Supplement 192-027, July 1990. (Revised April 1998.)
- 11 Jun 2015
- News
Leading the way in sustainable style
Marjorie Yang (MBA 1976), the chairman and CEO of garment-manufacturing giant The Esquel Group, doesn’t spend much time talking about apparel anymore. Instead, she’s focused on improving the livelihood of... View Details
- 01 Sep 2005
- News
Perfection’s Price
MICHAEL KAPLAN (left, with brother and partner Nicholas) reflects on lessons learned and looks ahead to future growth. Michael Kaplan (MBA ’02) had a great idea for a start-up: a fashionable View Details
- December 1990
- Teaching Note
Beauregard Textile Co., Teaching Note
By: Francis Aguilar
Teaching Note for (9-191-058). View Details
Keywords: Apparel and Accessories Industry
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
- April 1989 (Revised November 1993)
- Case
Georgetown Leather Design
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Georgetown Leather Design." Harvard Business School Case 589-111, April 1989. (Revised November 1993.)
- August 1984 (Revised January 1989)
- Teaching Note
Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
- October 1984
- Teaching Note
NIKE (B1): Business Class Travel, Teaching Note
Teaching Note for (9-385-028). View Details
- July 2010
- Teaching Note
Managing Creativity at Shanghai Tang (TN)
By: Roy Y.J. Chua and Lisa Kwan
Teaching Note for 410018. View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details