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- Faculty Publications (466)
Show Results For
- All HBS Web (620)
- Faculty Publications (466)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (F1), Teaching Note
Teaching Note for (9-385-040). View Details
Keywords: Apparel and Accessories Industry
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (E), Teaching Note
Teaching Note for (9-385-033). View Details
Keywords: Apparel and Accessories Industry
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- March 2014
- Supplement
Transforming Tommy Hilfiger (B)
By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe
Sadun, Raffaella, Hanoch Feit, Vaibhav Gujral, and Gerard Zouein. "Transforming Tommy Hilfiger (B)." Harvard Business School Supplement 714-452, March 2014.
- June 2011
- Teaching Note
Knight the King: The Founding of Nike (TN)
By: Noam Wasserman
Teaching Note for 810077. View Details
- March 2007 (Revised November 2011)
- Teaching Note
Nike Inc. - Heading Toward 2012 (TN)
Keywords: Apparel and Accessories Industry
- September 1999 (Revised November 1999)
- Case
Maxwell Shoe Company, Inc.
This case examines analysts' claim that Maxwell's stock was undervalued. View Details
Palepu, Krishna G. "Maxwell Shoe Company, Inc." Harvard Business School Case 100-038, September 1999. (Revised November 1999.)
- September 1982 (Revised January 1986)
- Teaching Note
New Balance Athletic Shoes, Teaching Note
By: Kim B. Clark
Teaching Note for (9-680-110). View Details
Keywords: Apparel and Accessories Industry
- April 1991 (Revised September 1991)
- Teaching Note
L.L. Bean, Inc.: Corporate Strategy, Teaching Note
By: Walter J. Salmon
Teaching Note for (9-581-159). View Details
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
- January 1977 (Revised November 1982)
- Case
Gant Shirtmakers
Keywords: Apparel and Accessories Industry
Greyser, Stephen A. "Gant Shirtmakers." Harvard Business School Case 577-088, January 1977. (Revised November 1982.)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (A), Teaching Note
Teaching Note for (9-385-025). View Details
Keywords: Apparel and Accessories Industry
- 01 Sep 2005
- News
Perfection’s Price
MICHAEL KAPLAN (left, with brother and partner Nicholas) reflects on lessons learned and looks ahead to future growth. Michael Kaplan (MBA ’02) had a great idea for a start-up: a fashionable View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment View Details
Keywords: Garry Emmons
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- July 1995
- Teaching Note
Sport Obermeyer, Ltd. TN
By: Janice H. Hammond and Ananth Raman
Teaching Note for (9-695-022). View Details
Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Hong Kong
Hammond, Janice H., and Ananth Raman. "Sport Obermeyer, Ltd. TN." Harvard Business School Teaching Note 696-012, July 1995.
- September 2020 (Revised July 2022)
- Supplement
Spreadsheet Supplement to "Artea: Designing Targeting Strategies"
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details
- 01 Dec 2002
- News
Alumni Honorees Urge Students to Emphasize Ethics
Esquel Group is a leading textile and apparel manufacturer, didn't shy away from the fact that her industry is typically regarded as anything but socially conscious.... View Details
- August 2021 (Revised November 2023)
- Teaching Note
Coats: Supply Chain Challenges
By: Willy C. Shih
Teaching Note for HBS Case No. 621-115.
Faced with continuing cost pressure, should Coats, the world's largest thread maker, relocate some of its make-to-stock manufacturing to an ultra-low-cost region while leaving make-to-order demand close to customers? View Details