Publications

01 Sep 2023
News

History Matters

The stunning collapse of three high-profile banks in recent months—Silicon Valley Bank, Signature Bank, and First Republic Bank—churned up a host of headlines and fears: Are these signs of major instability? The first dominos to fall? In the second edition of their... View Details

Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

Four years ago, I got involved with coaching and career education programs. This led me to working with students interested in industries such as consumer products, retail, sustainability, agribusiness, and hospitality. Living sustainably... View Details

December 2022 (Revised August 2023)
Case

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong

In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details

Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore

12 Oct 2022
Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

there’s a flaw, he points out: “The risk is that you're enabling a type of discrimination that wouldn't have been possible on platforms where that information is not quite so front and center.” [div class=infogram-embed... View Details

Keywords: by Pamela Reynolds; Technology; Technology

November 2023
Article

Psychological Factors Underlying Attitudes toward AI Tools

By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam

What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details

Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption

Read Now

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

23 Mar 2022
Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

Indian nonprofit devoted to supporting the millions of low-income women who toil in the country’s informal economy. Serving young people and working mothers, brother and sister each came to believe that intervening at the preschool and... View Details

01 Mar 2011
First Look

First Look: March 1

features of each technology and asks which forms of online marketing the company should prioritize in the future. Discusses similarities and differences between online and off-line marketing, as well as issues of marketing campaign... View Details

Keywords: Sean Silverthorne

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

05 Nov 2013
First Look

First Look: November 5

disclosure levels for consumer information and consumers observe both before deciding which firm to patronize and how much information to provide it with. The provision and disclosure of View Details

Keywords: Sean Silverthorne

01 Apr 2014
First Look

First Look: April 1

competitive interaction research to consider potential drawbacks and emphasize how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop a conceptualization of information leakage that occurs when... View Details

Keywords: Sean Silverthorne

August 2020 (Revised June 2021)
Case

Skillz: Esports and Skill-Based Mobile Gaming

By: Andy Wu, David B. Yoffie and George Gonzalez

Founded in 2012, Skillz offered a platform for mobile app developers to monetize skill-based games via prized tournaments. Skillz had over 20,000 registered developers that had created thousands of Skillz-powered games played by over 30 million registered users... View Details

Keywords: Video Games; Mobile; Esports; Applications and Software; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Information Technology; Digital Platforms; United States

25 Apr 2024
News

Origin Stories

Jersey, to New Orleans, Louisiana. One soloed in a single engine airplane on Long Island at the age of 14. Another toured Cleveland’s factories with her father at the height of the city’s industrial powers. That range of experiences... View Details

November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Construction Industry; United States; Canada

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details