Publications

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June 2025
Case

Transforming a Titan (A)

By: George Serafeim and Lena Duchene

Dimitri Papalexopoulos, fourth-generation CEO of TITAN Cement, must decide whether to keep leading the 120-year-old, family-controlled firm or hand the reins to new management. Over 26 years he has turned TITAN from a domestic player into an internationally diversified... View Details

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

January 2019 (Revised December 2019)
Case

CrossBoundary Energy

By: John Macomber

Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details

Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana

13 Sep 2011
First Look

First Look: September 13

competition against its two larger rivals (Sony and Microsoft)? Second, how could Nintendo fend off the new substitutes, which were competing for a large portion of its customers? Purchase this... View Details

Keywords: Sean Silverthorne

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Dave Cotter, founder and CEO of Stealth Startup; Matt Oppenheimer, cofounder and CEO of Remitly; and Anthony Diamond, PhD, New Ventures Lead for Pioneer Square Labs. HBSAAA Board Member Beverly Anderson (MBA... View Details

Keywords: Margie Kelley

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

refers to the amount of time and attention a person in a particular job must devote to interacting with others and nudging people where they should go, including collecting data, probing for new information, or attempting to influence the... View Details

Keywords: by Dina Gerdeman

Web

HBS - Financials | Supplemental Financial Information

an increase of more than 20 percent compared with fiscal 2022. Executive Education also delivered custom programs to more than 4,500 participants, onboarding 23 new clients across a diverse mix of industries. Internationally, the group... View Details

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

It's no coincidence that the new book America the Principled is coming out just as the U.S. presidential election gets into full swing, says its author, Harvard Business School professor Rosabeth Moss Kanter. She wants us all to rethink... View Details

Keywords: by Sean Silverthorne

31 Jan 2014
News

Body, Heal Thyself

reaching into the billions. Then one evening he got a call from Noubar Afeyan, managing partner and CEO of Flagship Ventures, a venture capital firm that started Moderna, asking Bancel to swing by the company's Boston office and take a... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information,... View Details

Keywords: by Sean Silverthorne

February 2010 (Revised September 2011)
Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann

In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details

Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States

September 2013 (Revised April 2014)
Teaching Note

Transitions Asia: Managing Across Cultures

By: Roy Y.J. Chua, Sharon Mozgai and Dawn Lau

The director of an interim executive research firm, Chee Lung Tham, faced a clash of culture and management styles when his mainland China client threatened to fire the American interim manager that Tham had assigned. The client, Wong Lung, ran a family-owned garment... View Details

Keywords: China; Cross-cultural Management; Family Business; Cross-Cultural and Cross-Border Issues; Management Style; Service Industry; China

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the industry's best managed company... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

January–February 2020
Article

Competing in the Age of AI

By: Marco Iansiti and Karim R. Lakhani

Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details

Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning