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Show Results For
- All HBS Web
(14,085)
- People (57)
- News (2,339)
- Research (9,494)
- Events (22)
- Multimedia (385)
- Faculty Publications (7,845)
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- September 2012
- Supplement
Intraoperative Radiotherapy for Breast Cancer (B)
By: Willy Shih
The intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it... View Details
Keywords: Radiotherapy; Breast Cancer; Brachytherapy; Therapeutic Radiation; Oncology; Oncology Treatment Systems; Elekta AB; Varian Medical Systems; Xoft; Electronic Brachytherapy; Intraoperative Radiotherapy; Disruptive Innovation; Health Care and Treatment; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Health Industry; Germany
Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (B)." Harvard Business School Supplement 613-040, September 2012.
- January 2012 (Revised January 2014)
- Case
Mexico City Water Shortage
By: John D. Macomber, Regina Garcia-Cuellar, Griffin H. James and Frederik Nellemann
In this case, a property company, a water privatizer, and municipal engineers explore the causes of and solutions to a severe water shortage in Mexico City, a great global capital. The protagonist is a real estate investor doing due diligence on the magnitude of the... View Details
Macomber, John D., Regina Garcia-Cuellar, Griffin H. James, and Frederik Nellemann. "Mexico City Water Shortage." Harvard Business School Case 212-044, January 2012. (Revised January 2014.)
- 10 Nov 2020
- Cold Call Podcast
The Challenges of Commercializing Fertility
Keywords: Re: Debora L. Spar
- 08 Oct 2018
- Working Paper Summaries
Developing Theory Using Machine Learning Methods
- 16 Feb 2017
- Cold Call Podcast
Black Business Leaders Series: A Remarkable Legacy of Firsts, Maggie Lena Walker
- August 2022 (Revised November 2022)
- Supplement
Altos Ventures (B)
By: Jo Tango and Alys Ferragamo
In December 2021, Han Kim, Anthony Lee, and Ho Nam reflected on how far they had come since 2012. This B case provides an update on Altos Ventures’ decision-making and performance since the events presented in the A case. View Details
Tango, Jo, and Alys Ferragamo. "Altos Ventures (B)." Harvard Business School Supplement 823-036, August 2022. (Revised November 2022.)
- January 2018
- Case
Lloyd Blankfein and Goldman Sachs
By: Nitin Nohria, Aldo Sesia and Kerry Herman
The case provides a brief bio of Goldman Sachs’ Chairman and CEO Lloyd Blankfein and highlights several challenges Blankfein faced as CEO. Blankfein took over as the firm’s leader in 2006 and continued to be CEO/Chairman in early 2018. View Details
- May 2016
- Teaching Plan
Lomography: Analog in a Digital World
This teaching plan is designed to be used in conjunction with the case “Lomography: Analog in a Digital World,” HBS No. 516-006 and its related products to help faculty deepen students’ comprehension of business issues and energize classroom discussion. View Details
- October 1990 (Revised April 1999)
- Case
Hewlett-Packard: Queensferry Telecommunications Division
Queensferry Telecommunications Division has recently implemented an activity-based cost system. The case explores several issues. First, the role of variance analysis in an activity-based system. Second, the way to determine cost drive rates. Third, the evaluation of... View Details
Cooper, Robin, and Kiran Verma. "Hewlett-Packard: Queensferry Telecommunications Division." Harvard Business School Case 191-067, October 1990. (Revised April 1999.)
- April 2008
- Supplement
ProfitLogic (CW)
By: Lynda M. Applegate, Richard G. Hamermesh and Michael J. Roberts
This interactive spreadsheet accompanies the ProfitLogic case (#802-110) to enable analysis of the cash flow implications of three business models that the company is considering. Students are able to change key assumptions and see the impact on cash flow. View Details
- July 1999 (Revised November 1999)
- Case
Northwest Airlines and the Detroit Snowstorm (A)
Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details
Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)
- January 1983 (Revised July 2007)
- Case
Mat MacGregor (A)
Mat MacGregor took charge of a failing project but failed to turn it around because of a variety of personal, technical, cultural, and political reasons. The purpose of the case is to understand the underlying dynamics and their implications. View Details
Keywords: Management Skills; Management Style; Organizational Culture; Failure; Projects; Personal Characteristics
Sathe, Vijay V., and Chin B. Ho. "Mat MacGregor (A)." Harvard Business School Case 483-098, January 1983. (Revised July 2007.)
- 22 May 2018
- News
'Britain Is Teaching America A Lesson Here' With Royal Wedding
- 14 Jul 2023
- Blog Post
A Pathway to Pursue Aspirations
While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn (MBA 1981), was changing the institution. “I was blown away,”... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
https://www.hbs.edu/faculty/Pages/item.aspx?num=52626 Harvard Business School Case 217-071 GE Capital After the Crisis Keith Sherin, CEO of GE Capital, faced a decision on which hinged billions of dollars and the fate of one of America’s... View Details
Keywords: Re: Multiple Faculty
- 22 May 2019
- Blog Post
What is FIELD Global Immersion?
cultures and environments. How long has this course been running and how has it evolved? The FGI course has been running for seven years now – since 2012! The case method is the hallmark of the HBS MBA program, but the idea behind FIELD... View Details