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    Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

    Speaker's Box, Journal of Advertising Research
    “Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
    • 2016
    • Book

    The Content Trap: A Strategist's Guide to Digital Change

    By: Bharat Anand
    Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
    Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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    • Web

    Faculty - Private Capital Project

    graduated from Yale College with a special divisional major that combined physics with the history of technology. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution,... View Details
    • July 2014 (Revised August 2014)
    • Case

    AmazonFresh: Rekindling the Online Grocery Market

    By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
    More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
    Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
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    • Blog

    Recent Insights from HBS Podcasts

    isn’t your thing, you can still take advantage of them, as many of our podcasts provide full transcripts as well. Managing Electricity to Meet Net Zero Targets In this episode of Climate Rising, hosted by HBS professor Mike Toffel, two experts in energy policy and... View Details
    • 01 Sep 2023
    • News

    Global Outposts Expand HBS’s Intellectual Footprint

    Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
    Keywords: Jennifer Gillespie
    • 04 Mar 2019
    • What Do You Think?

    What’s the Antidote to Surveillance Capitalism?

    peterhowell Summing Up: Can Single Nations Counter the Threat of Surveillance Capitalism? We’re on our own, with the possible support of government, in any efforts to counter the effects of surveillance capitalism. It’s only natural that businesses today use big data... View Details
    Keywords: by James Heskett; Advertising; Consumer Products
    • Web

    Funding Opportunities - Business & Environment

    Campus Sustainability Innovation Fund : Supports projects that use Harvard’s campus or the neighboring community as a test bed for envisioning and piloting innovative solutions to sustainability challenges. Projects lead to the practical application of emerging View Details
    • September 2020 (Revised December 2020)
    • Case

    Hot Wheels at Mattel: Reinventing the Wheel

    By: Elie Ofek, Andres Terech and Nicole Tempest Keller
    In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details
    Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation
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    • November 2017
    • Case

    The Digital Factory – Siemens: Electronic Works Amberg

    By: Rajiv Lal and Scott F. Johnson
    The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details
    Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Technology Industry; Technology Industry; Technology Industry; Germany
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    • 16 Apr 2009
    • Working Paper Summaries

    Gray Markets and Multinational Transfer Pricing

    Keywords: by Romana L. Autrey & Francesco Bova
    • Web

    Harvard Environmental Centers - Business & Environment

    Kennedy School Belfer Center for Science and International Affairs The Belfer Center for Science and International Affairs is the hub of Harvard Kennedy School's research, teaching, and training in international security and diplomacy, environmental and resource... View Details
    • 14 Jul 2016
    • Blog Post

    Dating at HBS

    discussion group, I came to respect him greatly. We always ended up on the same side of the arguments, and whereas I could teach him Finance he excelled in Technology and Operations Management, so we complemented each other’s skillset. We... View Details
    • 2009
    • Working Paper

    Principles that Matter: Sustaining Software Innovation from the Client to the Web

    By: Marco Iansiti
    Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that... View Details
    Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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    • July 2016 (Revised March 2024)
    • Case

    Alphabet Eyes New Frontiers (A)

    By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman
    In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details
    Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Technology Industry; California; United States
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    • Web

    Beth Clark | About

    Elizabeth (Beth) Clark Bio As the Chief Information Officer at Harvard Business School (HBS), Beth Clark oversees the transformation and strengthening of enterprise IT, ensuring alignment with the School's reputation for excellence. Leading a team of 300 View Details
    • March 2020
    • Case

    Maven Clinic: Women's Health in the Digital Age

    By: Ariel D. Stern and Sarah Mehta
    In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
    Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Technology Industry; Technology Industry; United States
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    • September 2020
    • Article

    Regulatory Sandboxes: A Cure for mHealth Pilotitis?

    By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari
    Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered... View Details
    Keywords: COVID-19; mHealth; Digital Health; Design Thinking; Regulation; Intervention; Regulatory Sandbox; Health Care and Treatment; Technological Innovation; Design; Governing Rules, Regulations, and Reforms; India
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    • April 2014 (Revised June 2015)
    • Case

    Making stickK Stick: The Business of Behavioral Economics

    By: Leslie John, Michael Norton and Michael Norris
    Email mking@hbs.edu for a courtesy copy.

    stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
    Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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    • March 2018 (Revised August 2018)
    • Case

    Matching Markets for Googlers

    By: Bo Cowgill and Rembrand Koning
    This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
    Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
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