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  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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  • 07 Oct 2014
  • First Look

First Look: October 7

the Multiple Myeloma Research Foundation What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2013
  • First Look

First Look: September 10

paper: http://ssrn.com/abstract=2316198   Cases & Course Materials Harvard Business School Case 512-049 Bluefin Labs Bluefin Labs built a system that gathered, from Twitter and other sources, millions of hourly social media postings, comments, and views on... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209135 URBI and the City Licensee Managers Harvard Business School Case 209-144 A leading low income housing builder in Mexico decides which prospective new local partner best... View Details
Keywords: Martha Lagace
  • May 2011
  • Supplement

Hybrid Electric Vehicles: A 2011 Update

By: John T. Gourville
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011. View Details
Keywords: Product; Adoption; Auto Industry
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  • 29 Mar 2011
  • First Look

First Look: March 29

http://www.hbs.edu/research/pdf/11-069.pdf   Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003 Apple initially recognized revenue associated with its iPhone... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1996
  • News

Reinventing Marketing

he and Silk have set out to do at HBS. Marketing's New Mission Quelch and Silk, leaders of the Marketing unit since 1994, have adopted five imperatives to guide the department in addressing these significant... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 05 Mar 2013
  • First Look

First Look: March 5

focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential product changes as well as sales management. Paper: View Details
Keywords: Sean Silverthorne
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

and donate part of the proceeds to a charity to feed the hungry. Not all PWYW strategies are created equal, however. Santana investigated data from a pet adoption agency in New York, finding that on average... View Details
Keywords: by Michael Blanding; Consumer Products
  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; India
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  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

in many creative industries, monetary incentives play a reduced role in motivating authors to remain creative. Data on the supply of new works are consistent with the argument that file sharing did not discourage authors and publishers.... View Details
Keywords: Martha Lagace
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

experienced executive from LVMH, developed a new vision for the brand and made the entry into the Chinese market one of his top priorities. The case describes how Jimmy Choo's leadership team analyzed the Chinese luxury market and... View Details
Keywords: Carmen Nobel
  • 08 Oct 2013
  • First Look

First Look: October 8

use a new dataset on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

1990s and 2000s magnified these challenges, as illustrated by the deployment of the descendent of the NCSA HTTPd server, otherwise known as Apache. This study asks whether this experience could produce measurement issues in standard View Details
Keywords: Sean Silverthorne

    Leonard A. Lauder

    Well before he officially assumed the CEO title, Lauder was the “man behind the scenes,” shunning publicity and acknowledgment to perpetuate his mother’s image. While his mother, Estee Lauder, tended to external relations, Leonard built an efficient and View Details
    Keywords: Personal Care & Home Products
    • 30 Apr 2001
    • Research & Ideas

    Why Evolutionary Software Development Works

    ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a... View Details
    Keywords: by Alan MacCormack; Technology
    • 17 Jan 2012
    • First Look

    First Look: January 17

    http://www.cengage.com/search/productOverview.do?Ntt=9781111972301&N=16+4294922453&Ntk=P_Isbn13 Behavioral Corporate Finance: A Current Survey Authors:Malcolm Baker and Jeffrey Wurgler Publication:In Handbook of the Economics of Finance. Vol. 2, edited by... View Details
    Keywords: Sean Silverthorne
    • 10 Jul 2000
    • Research & Ideas

    Cable TV: From Community Antennas to Wired Cities

    during the late l950s. Through most of that decade, the Commission had adopted a laissez-faire stance toward cable, on the grounds that it lacked jurisdiction over the industry, and that, in any case, extending the reach of broadcast... View Details
    Keywords: by Thomas R. Eisenmann; Consumer Products; Consumer Products; Consumer Products

      Elmer A. Sperry

      A prolific inventor, Sperry was instrumental in creating technological advances in navigation. He invented gyroscopic compasses and stabilizers that became fundamental components for both ships and airplanes. His inventions were adopted... View Details
      Keywords: Fabricated Goods
      • 05 Nov 2024
      • Book

      Building the Road to 'Small Business Utopia' with AI and Fintech

      But what if technology had the power to make a small business owner significantly wiser about their cash flow, and a lender wiser as well? What if new loan products and services made it easier to create what... View Details
      Keywords: by Karen G. Mills; Financial Services