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      • April 1990
      • Case

      Nestle Alimentana S.A. -- Infant Formula (Abridged)

      By: James E. Austin
      The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
      Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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      Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
      • 1990
      • Book

      New and Improved: The Story of Mass Marketing in America

      By: R. S. Tedlow
      Keywords: Marketing; History; United States
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      Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.
      • spring 1990
      • Book Review

      Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh

      By: Willis Emmons
      Keywords: Information Technology; Transformation; Energy; Energy Industry; United States
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      Emmons, Willis. "Review of Technology and Transformation in the American Electric Utility Industry, by Richard F. Hirsh." Business History Review 64, no. 1 (spring 1990): 184–186.
      • March 1990 (Revised October 1994)
      • Case

      IBM-Fujitsu Dispute

      By: Joseph L. Badaracco Jr.
      Describes a dispute between IBM and Fujitsu over allegations that Fujitsu stole proprietary IBM software for controlling mainframe computers. Also describes a novel arbitration agreement intended to resolve the dispute, an overview of intellectual property law in the... View Details
      Keywords: Trade; Ethics; Intellectual Property; Law; Negotiation Process; Relationships; Software; Information Technology Industry
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      Badaracco, Joseph L., Jr. "IBM-Fujitsu Dispute." Harvard Business School Case 390-168, March 1990. (Revised October 1994.)
      • March 1990 (Revised August 1991)
      • Case

      Tambrands, Inc.: The Femtech Soviet Joint Venture (A)

      By: Willis M. Emmons III
      Keywords: Joint Ventures; Corporate Strategy; Soviet Union; United States
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      Emmons, Willis M., III. "Tambrands, Inc.: The Femtech Soviet Joint Venture (A)." Harvard Business School Case 390-159, March 1990. (Revised August 1991.)
      • March 1990 (Revised March 1992)
      • Case

      New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

      By: V. Kasturi Rangan and Sohel Karim
      Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
      Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
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      Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
      • March 1990 (Revised March 1992)
      • Supplement

      New York Against AIDS (B): Backlash to the Advertising Campaign

      By: V. Kasturi Rangan and Sohel Karim
      Provides a follow-up to the (A) case. View Details
      Keywords: Health Disorders; Advertising Campaigns; New York (city, NY)
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      Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)
      • March 1990 (Revised October 1999)
      • Case

      Mary Kay Cosmetics: Sales Force Incentives (A)

      By: Robert L. Simons and Hilary Weston
      Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
      Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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      Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
      • March 1990
      • Article

      Automobile Marketing in the Context of American Business History

      By: R. S. Tedlow
      Keywords: Marketing; Business History; Auto Industry; United States
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      Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
      • February 1990 (Revised April 1991)
      • Background Note

      Quick Response in the Apparel Industry

      By: Janice H. Hammond
      It has been estimated that the U.S. apparel industry wastes over $25 billion annually due to inefficient practices, long lead times, and insufficient coordination between channel partners. In response to intense competition from off-shore producers, the industry has... View Details
      Keywords: Information; Distribution Channels; Performance Efficiency; Partners and Partnerships; Adaptation; Business Strategy; System; Technology; Apparel and Accessories Industry; United States
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      Hammond, Janice H. "Quick Response in the Apparel Industry." Harvard Business School Background Note 690-038, February 1990. (Revised April 1991.)
      • February 1990 (Revised April 1991)
      • Case

      Central Maine Power Co.: Goals and Objectives Program (A)

      By: Robert L. Simons
      Keywords: Mission and Purpose; Utilities Industry; Maine
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      Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (A)." Harvard Business School Case 190-065, February 1990. (Revised April 1991.)
      • February 1990 (Revised April 1991)
      • Supplement

      Central Maine Power Co.: Goals and Objectives Program (B)

      By: Robert L. Simons
      Keywords: Goals and Objectives; Programs; Utilities Industry; Maine
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      Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (B)." Harvard Business School Supplement 190-105, February 1990. (Revised April 1991.)
      • February 1990 (Revised January 1993)
      • Teaching Note

      Nippon-WTI Ltd., Teaching Note

      By: W. Carl Kester
      Teaching Note for (9-287-006). View Details
      Keywords: Manufacturing Industry; Asia; Japan; United States
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      Kester, W. Carl. "Nippon-WTI Ltd., Teaching Note." Harvard Business School Teaching Note 290-028, February 1990. (Revised January 1993.)
      • February 1990 (Revised July 1990)
      • Case

      Internal Revenue Service: Automated Collection System

      By: Nitin Nohria
      Describes how the IRS's collection operations changed from a largely manual system (COF) to an automated system (ACS). A central aspect of ACS was the electronic scheduling and maintaining of work. While with ACS the IRS accomplished significant improvements in the... View Details
      Keywords: Sovereign Finance; Revenue; Information Technology; Taxation; Change Management; Organizational Change and Adaptation; Organizational Design; Human Resources; Public Administration Industry; United States
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      Nohria, Nitin. "Internal Revenue Service: Automated Collection System." Harvard Business School Case 490-042, February 1990. (Revised July 1990.)
      • February 1990
      • Supplement

      James Burke: A Career in American Business, Video

      By: Richard S. Tedlow
      Keywords: Business Ventures; Personal Development and Career; United States
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      Tedlow, Richard S. "James Burke: A Career in American Business, Video." Harvard Business School Video Supplement 890-513, February 1990.
      • February 1990 (Revised July 1992)
      • Case

      Whistler Corp. (A)

      By: Gary P. Pisano
      Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
      Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
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      Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
      • 1990
      • Chapter

      Regulation and Competition in America, 1920s-80s

      By: R. H.K. Vietor
      Keywords: Competition; United States
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      Vietor, R. H.K. "Regulation and Competition in America, 1920s-80s." In Governments, Industries and Markets: Aspects of Government-Industry Relations in Great Britain, Japan, West Germany and the United States of America since 1945, edited by M. Chick. Aldershot: Edward Elgar Publishing, 1990.
      • November 1989
      • Teaching Note

      The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note

      By: Thomas R. Piper
      Teaching Note for (9-389-017) and (9-390-068). View Details
      Keywords: Auto Industry; Michigan
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      Piper, Thomas R. "The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note." Harvard Business School Teaching Note 390-069, November 1989.
      • November 1989 (Revised February 1992)
      • Case

      Ford Motor Co.: Dealer Sales and Service

      By: Leonard A. Schlesinger
      Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States
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      Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
      • November 1989
      • Case

      Girl Scouts of the U.S.A. (C)

      By: James L. Heskett
      Keywords: Nonprofit Organizations; United States
      Citation
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      Heskett, James L. "Girl Scouts of the U.S.A. (C)." Harvard Business School Case 690-047, November 1989.
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