Publications
Publications
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- All HBS Web
(14,264)
- Faculty Publications (5,168)
- September 1990 (Revised March 1991)
- Supplement
RU 486 (B)
Describes how Roussel UCLAF resolved the dilemma. Intended for use as an in-class handout. View Details
- September 1990 (Revised May 1999)
- Teaching Note
Texas Eastman Co., Teaching Note
By: Robert S. Kaplan
Teaching Note for (9-190-039). View Details
Keywords: Texas
- September 1990 (Revised November 1991)
- Case
National Aeronautics and Space Administration (NASA)
By: V. Kasturi Rangan and Steven Russel
- 1990
- Book
Banks as Multinationals
By: G. Jones
This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details
- July 1990 (Revised August 1995)
- Case
Symantec--1982-90
By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
- July 1990 (Revised August 1994)
- Case
U.S. Auto Industry: Scenarios and Choices for the 1990s
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
- July 1990 (Revised August 1994)
- Supplement
U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement
Provides relevant back-up data for the required scenario writing exercise. View Details
- July 1990
- Article
'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940
By: R. S. Tedlow and Reed Hundt
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (B)
By: George C. Lodge and Jeffrey F. Rayport
- June 1990
- Teaching Note
NIKE in China (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-092). View Details
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (A)
By: George C. Lodge and Jeffrey F. Rayport
- June 1990 (Revised August 1990)
- Supplement
Sun Microsystems, Inc.--1987 (C)
Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
- June 1990 (Revised April 1993)
- Teaching Note
Novo Industri A/S--1981, Teaching Note
By: W. Carl Kester
Teaching Note for (9-286-084). View Details
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details