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      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • July 1990 (Revised August 1994)
      • Case

      U.S. Auto Industry: Scenarios and Choices for the 1990s

      By: Malcolm S. Salter
      Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
      Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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      Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
      • July 1990 (Revised August 1994)
      • Supplement

      U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement

      By: Malcolm S. Salter
      Provides relevant back-up data for the required scenario writing exercise. View Details
      Keywords: Auto Industry; United States
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      Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement." Harvard Business School Supplement 391-002, July 1990. (Revised August 1994.)
      • July 1990
      • Article

      'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940

      By: R. S. Tedlow and Reed Hundt
      Keywords: Education; Boston
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      Tedlow, R. S., and Reed Hundt. "'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940." Harvard Magazine (July 1990).
      • June 1990 (Revised July 1990)
      • Case

      Minneapolis Plastic Packaging Ban (B)

      By: George C. Lodge and Jeffrey F. Rayport
      Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis
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      Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (B)." Harvard Business School Case 390-222, June 1990. (Revised July 1990.)
      • June 1990
      • Teaching Note

      NIKE in China (Abridged), Teaching Note

      By: James E. Austin and Tomas Otto Kohn
      Teaching Note for (9-390-092). View Details
      Keywords: Manufacturing Industry; China; United States
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      Austin, James E., and Tomas Otto Kohn. "NIKE in China (Abridged), Teaching Note." Harvard Business School Teaching Note 390-186, June 1990.
      • 1990
      • Book

      New and Improved: The Story of Mass Marketing in America

      By: R. S. Tedlow
      Keywords: Marketing Strategy; United States
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      Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
      • June 1990 (Revised July 1990)
      • Case

      Minneapolis Plastic Packaging Ban (A)

      By: George C. Lodge and Jeffrey F. Rayport
      Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis
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      Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (A)." Harvard Business School Case 390-221, June 1990. (Revised July 1990.)
      • June 1990 (Revised August 1990)
      • Supplement

      Sun Microsystems, Inc.--1987 (C)

      By: Carliss Y. Baldwin
      Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details
      Keywords: Financing and Loans; Web Services Industry; Computer Industry; Telecommunications Industry; United States
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      Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (C)." Harvard Business School Supplement 290-053, June 1990. (Revised August 1990.)
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • June 1990 (Revised April 1993)
      • Teaching Note

      Novo Industri A/S--1981, Teaching Note

      By: W. Carl Kester
      Teaching Note for (9-286-084). View Details
      Keywords: Biotechnology Industry; Chemical Industry; Denmark; United States
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      Kester, W. Carl. "Novo Industri A/S--1981, Teaching Note." Harvard Business School Teaching Note 290-037, June 1990. (Revised April 1993.)
      • 1990
      • Book

      Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy

      By: George C. Lodge
      Keywords: Government and Politics; Restructuring; Relationships; Competition; Economy; Russia; United States
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      Lodge, George C. Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy. Boston: Harvard Business School Press, 1990.
      • May 1990
      • Case

      PepsiCo and Madonna

      By: John A. Quelch
      In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
      Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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      Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
      • May 1990 (Revised July 1996)
      • Case

      Ingvar Kamprad and IKEA

      By: Christopher A. Bartlett and Ashish Nanda
      Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
      Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry
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      Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
      • April 1990 (Revised May 1990)
      • Case

      BankAmerica Corp. (A)

      By: Richard H.K. Vietor
      Keywords: Banking Industry; United States
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      Vietor, Richard H.K. "BankAmerica Corp. (A)." Harvard Business School Case 390-176, April 1990. (Revised May 1990.)
      • April 1990
      • Case

      Mazda: Corporate Public Relations in the United States

      By: Stephen A. Greyser and Norman Klein
      Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States
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      Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
      • April 1990 (Revised November 1992)
      • Case

      Population Services International: The Social Marketing Project in Bangladesh (Abridged)

      By: James E. Austin
      Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
      Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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      Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
      • April 1990 (Revised August 1993)
      • Case

      NIKE in China (Abridged)

      By: James E. Austin
      Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
      Keywords: Strategy; Production; Manufacturing Industry; Consumer Products Industry; China; United States
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      Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)
      • April 1990 (Revised March 1992)
      • Case

      Oakland A's: Baseball's Great Transformation

      By: Leonard A. Schlesinger
      The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
      Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California
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      Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
      • April 1990 (Revised August 1997)
      • Case

      Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II

      By: Robert D. Cuff and Richard S. Tedlow
      A vehicle for the discussion of a very important set of institutional arrangements that helped enable America to mobilize its economy for World War II. View Details
      Keywords: Economy; Production; Organizational Change and Adaptation; Strategic Planning; War; United States
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      Cuff, Robert D., and Richard S. Tedlow. "Organizational Capabilities and U.S. War Production: The Controlled Materials Plan of World War II." Harvard Business School Case 390-166, April 1990. (Revised August 1997.)
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