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  • Teaching Interest

Entrepreneurship in Emerging Economies (Online Course)

By: Tarun Khanna

This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details

Keywords: Entrepreneurship In Emerging Markets; Emerging Economies; Business; Entrepreneurship; Emerging Markets; Management; Business or Company Management
  • Teaching Interest

Grand Challenges for Entrepreneurs

By: Tarun Khanna

Grand Challenges for Entrepreneurs (GCE) is designed for students who are interested in entrepreneurial approaches to the biggest challenges of our time.  Grand Challenges are near-intractable, global problems that offer the tantalizing... View Details

  • Research Summary

Helping at Work

By: Teresa M. Amabile

This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details

Keywords: Collaboration; Helping; Creativity; Creative Industries
  • Research Summary

Leadership, Innovation, and Talent Management

By: Linda A. Hill
Hill is working on various research projects. The first, Leadership as Collective Genius, explores the relationships among leadership, creativity and diversity, more specifically the kind of collaborative work necessary for innovation in today's global enterprise. The... View Details
  • Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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  • Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

  • Research Summary

Models of Success

By: Myra M. Hart
Myra Hart is conducting research on the career and personal paths that Harvard Business School alumnae pursue over the course of their lives. She is developing programs to encourage and support the creation of dynamic and multi-facted models of success. These programs... View Details
  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • Teaching Interest

Overview

By: Christina M. Wallace
Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details
Keywords: Innovation and Management; Entrepreneurship; Marketing; Marketing Communications; Creativity; Communication Strategy
  • Research Summary

Overview

By: Jeremy Yang
Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content,... View Details
  • Research Summary

Overview

By: Rebecca M. Henderson
My work focuses on two tightly related topics. I explore why purpose or mission driven firms might be significantly more productive and creative than their more conventional rivals, focusing particularly on the role of trust in building path dependent relational... View Details
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe
  • Research Summary

Research Focus

By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • 2012
  • Case

Robert Whelan and the Student Loan Crisis (A)

By: Rosabeth M. Kanter and Olivia Leskinen
Robert Whelan and the Student Loan Crisis (A) 2009 AL Fellow Bob Whelan developed an idea with partners that was a seed before his fellowship year and seemed to address a significant national challenge - college financing - with a creative concept and experience from... View Details
Keywords: Innovation; Entrepreneurs; Leadership Skills; Student Loan Crisis; Student Loans; Students; Low-income; Postsecondary Education; Debt-free; Income-share Agreements; ISA; College; Master’s Degree; Google; Purdue Research Foundation; Kanter’s Law; Elida Gonzalez; 13th Avenue; Ed Lowry; Flexibility; National Student Debt Jubilee Project; Fundraising; Difficult Middles; Investing In Student Success Act Of 2014; State Engagement; State Level; Pay It Forward; Student Movement; Tuition; Financing College; Change Management; Entrepreneurship; Innovation and Invention; Leadership; Education; Higher Education; Financing and Loans; Social Enterprise
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  • Research Summary

Science-Based Business and the Business of Science

By: H. Kent Bowen
Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
  • Teaching Interest

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

  • Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse
In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
  • Teaching Interest

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

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