Publications

November 1993
Supplement

OfficePro (C)

Supplements OfficePro (A). View Details

Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France

October 1993 (Revised December 2003)
Case

Bausch & Lomb: Regional Organization

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

October 1993 (Revised July 1995)
Case

European Communication Management Ltd.

September 1993 (Revised December 1997)
Case

Loctite Corp.: International Distribution

Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details

Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong

September 1993 (Revised June 2009)
Case

Mary Kay Cosmetics: Asian Market Entry (A)

In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details

Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia

September 1993 (Revised July 1996)
Case

Weissberg Gmbh

August 1993
Case

Nestle S.A.: International Marketing (B)

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland

July 1993
Supplement

Ethics in Marketing

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

July 1993
Supplement

Marketing Management--1993

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

July 1993 (Revised June 2000)
Case

Harlequin Romances-Poland (A)

Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details

Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland

Article

Changing Role of Country Managers

June 1993 (Revised December 1994)
Case

Milkpak Limited.: International Joint Venture

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details

Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan

June 1993 (Revised July 1995)
Case

Grupo Televisa S.A. de C.V.

June 1993 (Revised July 1996)
Case

Bajaj Auto Ltd.

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details

Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Transportation Industry; Manufacturing Industry; Auto Industry; India

June 1993 (Revised December 1993)
Case

Hewlett-Packard Co.: European Remarketing Operation

June 1993
Supplement

Massachusetts Lottery, The

May 1993 (Revised July 1995)
Case

Air Miles

The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details

Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States

April 1993 (Revised April 2006)
Case

Colgate-Palmolive Co.: The Precision Toothbrush

Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details

Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States