Publications
Publications
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- Faculty Publications (478)
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- May 1978
- Teaching Note
Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note
Keywords: Auto Industry
- March 1978 (Revised July 1981)
- Background Note
Note on Supplying the Automobile Industry
- January 1978
- Case
Studsel Automotive Co.
By: Robert G. Gilbertson and F. Warren McFarlan
Keywords: Auto Industry
- June 1977 (Revised June 1997)
- Teaching Note
Corning Glass Works: Erwin Automotive Plant, Teaching Note
Keywords: Auto Industry
- January 1977
- Teaching Note
Fabritek Corp., Teaching Note
Teaching Note for (9-669-004). View Details
- January 1976 (Revised November 1987)
- Case
Contract and Consensus at General Motors--1900-1984
By: George C. Lodge
- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
By: Willy C. Shih
The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details
- Research Summary
Managing sustainability in supply chains
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
- Research Summary
Overview
By: Willy C. Shih
Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
- Research Summary
Overview
By: William C. Kirby
A historian by training, Professor Kirby examines contemporary China's business, economic, and political development in an international context. He writes and teaches on the growth of modern companies in China (Chinese and foreign; state-owned and private); Chinese... View Details
Keywords: China; Internationalization; Educational Policy And Politics; Infrastructure; Government And Business; The Revival Of Family Business In China; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Agribusiness; Education; Entrepreneurship; Globalization; Governance; Government and Politics; History; Philanthropy and Charitable Giving; Social Enterprise; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Asia; Europe; North and Central America
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
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