Value Chain - Publications - Faculty & Research

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Internet and database software, the customer can now initiate the business transaction, not simply respond to the salesperson's overture. Instead of being on the end of the value chain ("product... View Details

Keywords: by Robert S. Kaplan & David P. Norton

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

cost-cutting; in fact, cutting infrastructure, supply chain costs, and excess expenses should be done all the time, in good times and bad. This is the approach used by ExxonMobil as it has been one of the greatest View Details

Keywords: by Bill George; Banking

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

the company's bottom line, as well as the environmental or social impacts of one or more of its value chain partners. Theatre 3 encompasses programs targeted at fundamentally changing the business's... View Details

Keywords: by Dina Gerdeman

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY IMPORTANT FOR AMAZON, AND IT GIVES... View Details

Keywords: Re: Sunil Gupta; Retail

16 Jun 2015
First Look

First Look: June 16, 2015

over time and may be tempted to ape someone else's system, and so they will find it difficult to align different parts of the organization with shared priorities. As Corning, a leader in glass and materials science, has found, an innovation strategy must address how... View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

incentives to recall the rules accurately (Experiment 3). Finally, moral forgetting appears to result from decreased access to moral rules after cheating (Experiment 4). Designed for Workarounds: A Qualitative Study of Hospitals' Internal Supply View Details

Keywords: Carmen Nobel

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

with the model's predictions, we find that whether a firm integrates upstream or downstream suppliers depends crucially on the elasticity of demand for its final product. Moreover, a firm's propensity to integrate a given stage of the View Details

Keywords: Sean Silverthorne

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

greater, but the average quality will be lower due to the lower expected value of marginal ideas. However, we posit that slack time such as school breaks may be qualitatively different than work time because contiguous blocks may be... View Details

Keywords: Dina Gerdeman

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

Retail Chain By: Deller, Carolyn, Susanna Gallani, and Tatiana Sandino Abstract—We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage... View Details

Keywords: Dina Gerdeman

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

Citation

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15 Dec 2015
First Look

December 15, 2015

had analyzed where in the “farm to fork” value chain product was wasted. This analysis showed that very little was wasted within areas of the value View Details

Keywords: Carmen Nobel

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic... View Details

Keywords: by James Heskett

07 Feb 2017
First Look

First Look at New Research: February 7

Location Choices Through the Value Chain By: Alcácer, Juan, and Mercedes Delgado Abstract—We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically... View Details

Keywords: Sean Silverthorne

03 Jun 2014
First Look

First Look: June 3

quite limited. The best path forward involves extensive experimentation and careful evaluation. Publisher's link: http://press.uchicago.edu/ucp/books/book/distributed/I/bo18508109.html August 2013 Advances in Strategic Management The Effect of Institutional Factors on... View Details

Keywords: Sean Silverthorne

June 2023
Teaching Note

Graphic Packaging: Project Cowboy (A, B, C, & D)

By: Benjamin C. Esty and Scott Mayfield

Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

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06 May 2014
First Look

First Look: May 6

transmitting information from equity to debt holders. This provides a novel argument as to why information contained in stock prices affects the real value of a corporation. It also allows us to make empirical predictions regarding the... View Details

Keywords: Sean Silverthorne

September 1991
Case

All American Pipeline

By: Timothy A. Luehrman

Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details

Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas

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June 2023
Supplement

Graphic Packaging: Project Cowboy (D)

By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov

Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

Citation

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

Citation

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December 1989 (Revised April 1997)
Case

Destin Brass Products Co.

By: William J. Bruns Jr.

A specialized manufacturer of brass valves, pumps, and flow controllers is troubled by competitive pricing in pumps and higher than expected margins for flow controllers. Managers suspect that cost accounting and cost allocations to products may be to blame. Two... View Details