Turn - Publications - Faculty & Research

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

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14 Sep 2020
News

Kominers’s Conundrums: A Virtual Lecture Hall With Hidden Ties

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

nimble as any start-up. Rule Four: Look For Leverage In The Strangest Places In order to exploit leverage, you have to critically examine your competitors' greatest strengths and find opportunities to turn them into sources of weakness.... View Details

Keywords: by David B. Yoffie & Mary Kwak

03 Mar 2010
What Do You Think?

To What Degree Does “Identity” Affect Economic Performance?

the commitment and loyalty of employees who perceive themselves as the most disposable of corporate assets ." What will it take to turn around negative trends in "identity"? Ajay Kumar Gupta suggests that "creation of... View Details

Keywords: by Jim Heskett

Profile

Angela R. Hicks Bowman

“and be very picky who you take money from because they are going to end up helping to drive your business.” Not many founders are as quick to turn over the controls to someone, even a co-founder, as Hicks did with Oesterle.... View Details

14 Jun 2013
Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland

Citation

January 1983 (Revised July 2007)
Case

Mat MacGregor (A)

Mat MacGregor took charge of a failing project but failed to turn it around because of a variety of personal, technical, cultural, and political reasons. The purpose of the case is to understand the underlying dynamics and their implications. View Details

Keywords: Management Skills; Management Style; Organizational Culture; Failure; Projects; Personal Characteristics

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13 Oct 2020
Cold Call Podcast

Can Entrepreneurs Make Mobile Voting Easy and Secure?

Keywords: Re: Mitchell B. Weiss; Public Administration

15 Jul 2012
News

The Workplace Benefits of Being Out of Touch

04 May 2021
News

Radio: Hubert Joly, Former CEO and Chair, Best Buy

23 Apr 2020
News

‘Staying Nimble’: How Small Businesses Can, and Do, Shift Gears

02 Apr 2020
News

The Restorative Power of Ritual

08 Oct 2015
Blog Post

Why We Recruit: DaVita Healthcare Partners, Inc.

students, which in turn helps us coordinate their successful placement. Give us your elevator pitch – what is the one thing students should know about working for you? You are the master of your own "career destiny," if you have... View Details

Keywords: Health Care

March 2001 (Revised July 2001)
Background Note

Making Sense of the Internet Business Landscape

By: Lynda M. Applegate

Discusses the shift from the industrial to the information economy from a technological, business, and societal perspective. Compares the changes we are experiencing today with the changes experienced during the shift from the agrarian to the industrial age at the turn... View Details

Keywords: Transition; Economy; Information; Perspective; Society; Internet

Citation

Educators

May 2002 (Revised February 2004)
Case

Innovation at Progressive (A): Pay-As-You-Go Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details

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19 Jun 2014
News

How Companies Can Use World Cup Social Media Boom

08 Aug 2018
News

Open floorplans aren’t just annoying. They make us interact less.

April 2009
Article

Sovereign Wealth in Abu Dhabi

By: Rawi Abdelal

By the turn of the century, oil had already made the tiny emirate of Abu Dhabi rich beyond anyone's wildest dreams. A sovereign wealth fund, the Abu Dhabi Investment Authority (ADIA), has invested extra oil revenues abroad for more than thirty years and amassed a... View Details

Keywords: Development Economics; Financial Management; Investment Funds; Sovereign Finance; Wealth; Diversification; Abu Dhabi

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