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      • December 2000
      • Case

      CellFor, Inc.

      By: Ray A. Goldberg, Carin-Isabel Knoop, Frantz Edward Alphonse and Laure Mougeot Stroock
      A new private company has developed a process to clone and multiply seeds for the forestry industry. View Details
      Keywords: Business Startups; Transition; Technological Innovation; Private Ownership; Research and Development; Science-Based Business; Technology Adoption; Forestry Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, Frantz Edward Alphonse, and Laure Mougeot Stroock. "CellFor, Inc." Harvard Business School Case 901-020, December 2000.
      • November 2000 (Revised November 2005)
      • Case

      Tellme Networks, Inc.

      By: Thomas R. Eisenmann and Nicole Tempest
      Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting... View Details
      Keywords: Entrepreneurship; Digital Platforms; Business Conglomerates; Business Startups; Internet and the Web; Venture Capital; Technology Adoption; Internet and the Web; Brands and Branding; Information Technology; Technology Industry; Technology Industry
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      Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
      • October 2000 (Revised November 2001)
      • Case

      Garage.com (A)

      By: Dorothy A. Leonard and Elizabeth Kind
      Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
      Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry
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      Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
      • October 2000 (Revised November 2000)
      • Case

      Handspring

      By: Myra M. Hart and Mary Rotelli
      Donna Dubinsky and Jeff Hawkins, founders of Palm Computing, have launched a new venture--Handspring. They are preparing for an IPO in the spring of 2000. When the markets begin to collapse and their investment bankers suggest a significantly lower price, they must... View Details
      Keywords: Entrepreneurship; Business Startups; Investment Banking; Initial Public Offering; Valuation; Business Processes; Technology Industry; Technology Industry
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      Hart, Myra M., and Mary Rotelli. "Handspring." Harvard Business School Case 801-112, October 2000. (Revised November 2000.)
      • September 2000 (Revised August 2011)
      • Teaching Note

      AGENCY.COM (A) and (B) TN

      By: Ashish Nanda and Thomas J. DeLong
      Teaching Note for (9-800-061) and (9-800-062). View Details
      Keywords: Internet and the Web; Entrepreneurship; Business Startups; Corporate Finance; Growth and Development; Web Services Industry; Consulting Industry; San Francisco
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      Nanda, Ashish, and Thomas J. DeLong. "AGENCY.COM (A) and (B) TN." Harvard Business School Teaching Note 801-014, September 2000. (Revised August 2011.)
      • September 2000 (Revised October 2006)
      • Teaching Note

      Wildfire Communications, Inc. (A) and (B) (TN)

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-396-305) and (9-396-306). View Details
      Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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      Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
      • March 2000 (Revised June 2001)
      • Case

      AES: Hungarian Project (A)

      By: Lynn S. Paine and Ann Leamon
      The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details
      Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary
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      Paine, Lynn S., and Ann Leamon. "AES: Hungarian Project (A)." Harvard Business School Case 300-045, March 2000. (Revised June 2001.)
      • February 2000 (Revised May 2001)
      • Case

      eBricks.com

      By: Thomas R. Eisenmann
      eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details
      Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry
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      Eisenmann, Thomas R. "eBricks.com." Harvard Business School Case 800-327, February 2000. (Revised May 2001.)
      • February 2000 (Revised May 2001)
      • Case

      BET.com

      By: Thomas R. Eisenmann and Pauline M Fischer
      Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
      Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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      Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
      • January 2000 (Revised March 2000)
      • Case

      Cachet Technologies

      By: Paul A. Gompers and Howard Reitz
      Describes the decision facing Danny Lewin, Jonathan Seelig, and Tom Leighton, the founders of Cachet Technologies, an MIT spin-out. The firm has done poorly in the annual MIT business plan competition and the founders have to decide whether to continue. View Details
      Keywords: Decision Making; Business Startups; Business Plan; Failure; Cooperative Ownership; Business Strategy; Financial Services Industry
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      Gompers, Paul A., and Howard Reitz. "Cachet Technologies." Harvard Business School Case 200-031, January 2000. (Revised March 2000.)
      • January 2000 (Revised May 2000)
      • Case

      Patagon.com: Building (and Defending) the First Financial Destination in Latin America

      By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro
      Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context. View Details
      Keywords: Strategy; Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Finance; Financial Services Industry; Latin America
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      Sahlman, William A., Ramiro Montealegre, and Luis Pereiro. "Patagon.com: Building (and Defending) the First Financial Destination in Latin America." Harvard Business School Case 800-185, January 2000. (Revised May 2000.)
      • January 2000 (Revised October 2000)
      • Case

      Staples: A Year in the Life of a Start-Up

      By: Myra M. Hart
      The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable... View Details
      Keywords: Business Startups; Partners and Partnerships; Business Strategy; Recruitment; Management Teams; Integration; Information Technology; Entrepreneurship; Business Plan; Decision Making
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      Hart, Myra M. "Staples: A Year in the Life of a Start-Up." Harvard Business School Case 800-241, January 2000. (Revised October 2000.)
      • January 2000 (Revised June 2000)
      • Case

      Alloy.com: Marketing to Generation Y

      By: John A. Deighton and Gil McWilliams
      A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
      Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Information Technology Industry
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      Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
      • January 2000 (Revised April 2000)
      • Case

      AsiaMail.com: What's in a Name?

      By: Myra M. Hart and Sharon Peyus
      Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
      Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Information Technology Industry; Asia
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      Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
      • December 1999 (Revised May 2002)
      • Case

      CNBC (A): NBC and Its Startup Friends

      By: Rosabeth M. Kanter
      NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details
      Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry
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      Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
      • November 1999 (Revised May 2001)
      • Case

      AGENCY.COM (A): Launching an Interactive Service Agency

      By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
      Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details
      Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Information Technology Industry; Information Technology Industry
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      Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "AGENCY.COM (A): Launching an Interactive Service Agency." Harvard Business School Case 800-061, November 1999. (Revised May 2001.)
      • October 1999 (Revised July 2002)
      • Case

      WingspanBank.com (A)

      By: Sandra J. Sucher and Daniel Galvin
      The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision... View Details
      Keywords: Business Startups; Decision Making; Information Management; Management Practices and Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Financial Services Industry; Web Services Industry; United States
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      Sucher, Sandra J., and Daniel Galvin. "WingspanBank.com (A)." Harvard Business School Case 600-035, October 1999. (Revised July 2002.)
      • September 1999 (Revised April 2000)
      • Case

      drugstore.com

      By: Richard L. Nolan
      On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance.... View Details
      Keywords: Business Growth and Maturation; Internet and the Web; Problems and Challenges; Business Startups; Retail Industry
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      Nolan, Richard L. "drugstore.com." Harvard Business School Case 300-036, September 1999. (Revised April 2000.)
      • April 1999 (Revised September 2001)
      • Case

      Penelope's Personal Pocket Phones

      By: Paul A. Gompers
      Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details
      Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry
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      Gompers, Paul A. "Penelope's Personal Pocket Phones." Harvard Business School Case 299-004, April 1999. (Revised September 2001.)
      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
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