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- All HBS Web
(961)
- People (2)
- News (242)
- Research (584)
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Annual Report 2020 - Annual Report 2020
have been driven by subscriptions—both digital and print, as well as new and renewals—which increased 8.4% from June 2018 to June 2019. In 2019, HBR introduced HBR Presents , a network of business podcasts curated by HBR editors that builds on its highly View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business and Life By Leslie Zane (MBA 1986) PublicAffairs Award-winning... View Details
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
working on any other research or projects? A: I'm working on a sequel book to Culture Share. Culture Share is a strategy book; the follow-up will provide the organizational complement: how to manage for culture share. We investigate twelve of the most View Details
Keywords: by Manda Salls
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the forthcoming book View Details
Keywords: by James E. Aisner
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
began selling one of its beer brands in Argentina five years ago, executives believed success lay in replicating the methods that had led to a strong business in Brazil, said sales officer Carlo Alves de... View Details
Keywords: by Julie Jette
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
successful promoter? A: I am not sure there is a secret ingredient. I think it is more about the entire "recipe" being right. Companies try to find athletes with brand attributes that match those... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
shareholders' meeting in 2004 in Leipzig. While rival carmakers such as Ferrari, Aston Martin, Alfa Romeo, and Lamborghini have been happy to locate where labor costs are cheaper, Porsche wanted to ensure its "Made in Germany" imprimatur. Porsche's risky... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
on campus. Sean Silverthorne: Let's start with Jobs and his track record at his second tenure at Apple. From what you have seen, what has he tried to do, what's he been successful at, and what has he not been View Details
Keywords: by Sean Silverthorne
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both... View Details
Keywords: Julia Hanna
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
surest way to lasting success in show business. “The battle for star talent is one of the most fascinating aspects of today's entertainment business” In my book, I show that the biggest investments have the highest average returns. Take... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
myth because successful application of loyalty systems by retailers goes beyond tiered rewards—they offer individually tailored rewards. Tiered reward systems create some form of stratified shopper segmentation—a shopper belongs to the... View Details