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Show Results For
- All HBS Web
(929)
- News (134)
- Research (665)
- Events (5)
- Multimedia (8)
- Faculty Publications (444)
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- March 2018
- Teaching Note
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438. View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
where the product is predominantly "digital," the Internet can replace traditional channels at a fraction of the cost. One has to be nuanced about the possibilities provided by the Internet. The selection of the market segment... View Details
Keywords: by Sean Silverthorne
- 26 Apr 2011
- First Look
First Look: April 26
unchanged. We find that CLV availability resulted in a significant shift in attention towards the more profitable client segments (the weight of the top segment in the portfolio of customers increases from... View Details
Keywords: Sean Silverthorne
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and... View Details
Keywords: by Sean Silverthorne
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
the new shoppers aren’t “higher quality” in terms of basket size. The takeaway for apparel retailers With the COVID-19 pandemic and lockdown measures, a segment of new online customers has emerged in the apparel industry. These customers... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
Harbour Group invested in Babcock & Wilcox, an energy and construction company. Blue Harbour developed an investment thesis around Babcock & Wilcox spinning off its non-nuclear, coal-based energy segments and focused on being a... View Details
Keywords: Sean Silverthorne
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
profitable parts of their business. It also enabled them to segment different types of order to improve their efficiency. Taken together, the improvements in efficiency and the greater focus on highly profitable orders lowered costs and... View Details
Keywords: by Sarah Jane Johnston
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg... View Details
Keywords: Dina Gerdeman
- 19 Nov 2014
- HBS Case
Marketing Marijuana
segment shows different dynamics in terms of its sensitivity to price, marketing, and convenience. Medicinal consumers, for example, do not care so much about variety. "Once you find the strain and supply source that best alleviates... View Details
- 04 Oct 2016
- First Look
October 4, 2016
depends on the assets purchased and the degree of segmentation in the market. For example, QE1, which involved significant purchases of GSE-guaranteed mortgages, increased GSE-eligible mortgage originations significantly more than the... View Details
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 09 Dec 2014
- First Look
First Look: December 9
more negative announcement effect than those on debt. Real investment falls following the controls. Overall, the results suggest that capital controls segment international financial markets, increase the cost of capital, reduce the... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers' ability to... View Details
Keywords: Sean Silverthorne
- 14 Jul 2009
- First Look
First Look: July 14
horizontal preferences, distinct segments exist—each caring about innovation on only one attribute—and firms are a priori uncertain how many consumers each segment contains. In this case, a firm that... View Details
Keywords: Martha Lagace
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
heavily through TV and other media in the months leading up to the World Cup. A portion of the population has seen the value of protesting in front of a TV camera in an effort to get the attention of other segments of the population or... View Details
- 22 Apr 2002
- Research & Ideas
Profits and Prophets: The Role of Values in Investment
economic, amoral basis. Domini said that of the $7 trillion or so now invested in mutual funds, some $200 billion are in socially responsible funds. But she also said this segment is among the fastest growing in the mutual fund sector,... View Details
Keywords: by Sean Silverthorne
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
between what your article terms as partitioning and segmenting a market? A: Every company, large or small, does things that make it easier for some customers to do business with it and harder for others. Without clarity about core... View Details
Keywords: by Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various product lines, including fixed... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details