Publications

11 Jul 2006
First Look

First Look: July 11, 2006

to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details

Keywords: Sean Silverthorne

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

10 May 2011
First Look

First Look: May 10

simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this contrasts with the experience of... View Details

Keywords: Sean Silverthorne

28 Aug 2007
First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details

Keywords: Martha Lagace

01 Mar 2016
First Look

March 1, 2016

market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space, increasing the level of competition for Hain. Third, this... View Details

Keywords: Sean Silverthorne

19 Dec 2012
Research & Ideas

Affordable Housing: Israel and the United States

"ghost" condominiums, coupled with immigration, fuel the demand. The supply of housing is limited, due to the topography of the nation, the need to live near jobs, and the fact that the government owns 90% of the land. Add to the Israeli conundrum the View Details

Keywords: by Nicolas P. Retsinas, John H. Vogel & Charles S. Laven; Construction; Real Estate

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

industry, and even a country to the head of the class almost overnight, said Kiyotaka Fujii, president and CEO of SAP Japan Co., Ltd. That lesson was learned by Japan in the 1980s, when it was rising to prominence in some segments of the... View Details

Keywords: by Sean Silverthorne

March 2018 (Revised March 2018)
Supplement

Sandlands Vineyards

By: Benjamin C. Esty and Greg Saldutte

Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer,"... View Details

Keywords: by Dina Gerdeman; Health; Technology

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on consumption patterns... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

26 Jun 2000
Research & Ideas

Presentation Round-Up

noted that telecommunications has traditionally been a very segmented market, but from a macro standpoint it is consolidating as well. The prospective merger between Internet portal Lycos and Spanish Internet service provider Terra... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

November 1999 (Revised February 2000)
Case

Granny's Goodies, Inc.

By: Das Narayandas and Katherine B. Korman

The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details

Keywords: Budgets and Budgeting; Customer Relationship Management; Entrepreneurship; Cost Management; Marketing Strategy; Product Design; Problems and Challenges; Sales; Segmentation; Service Industry