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Show Results For
- All HBS Web
(1,572)
- People (8)
- News (367)
- Research (925)
- Events (4)
- Multimedia (11)
- Faculty Publications (368)
- 01 Feb 1997
- News
Doing It Your Way
wave of new business ventures in areas such as microcomputers, software programs, and hardware-related peripheral equipment that has changed the world forever. "During the early '80s, I'd get a lot of business plans from alumni starting... View Details
- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- June 2024
- Article
The Monitoring Role of Social Media
By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
- November 2008 (Revised January 2012)
- Case
Teena Lerner: Dividing the Pie at Rx Capital (Abridged)
By: Boris Groysberg, Victoria Winston and Robin Abrahams
Teena Lerner, the CEO of Rx Capital, had a problem. Her three-year-old hedge fund was highly profitable, but in 2004, one of her four equities analysts lost a lot of money for the firm. If Lerner followed her existing compensation system, designed to reward teamwork,... View Details
Keywords: Compensation and Benefits; Employee Relationship Management; Performance Evaluation; Groups and Teams; Financial Services Industry
Groysberg, Boris, Victoria Winston, and Robin Abrahams. "Teena Lerner: Dividing the Pie at Rx Capital (Abridged)." Harvard Business School Case 409-058, November 2008. (Revised January 2012.)
- September 12, 2017
- Article
What's the Right Kind of Bonus to Motivate Your Sales Force?
By: Doug J. Chung and Das Narayandas
Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is it... View Details
Chung, Doug J., and Das Narayandas. "What's the Right Kind of Bonus to Motivate Your Sales Force?" Harvard Business Review (website) (September 12, 2017).
- 19 Jan 2021
- Cold Call Podcast
Engaging Community to Create Proactive, Equitable Public Safety
- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
- 31 Aug 2013
- News
Long CVS receipts spark social media sensation
How to Build a Digital Brand That Lasts
What makes a brand durable even as business models, technology and consumer behavior radically change? They key is that durable brands are adaptable brands — even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
- Research Summary
Overview
My work examines the social and economic processes that generate innovation and distribute its rewards in society, in the context of the United States over the past twenty years. For isntance, I have shown that in recent decades product innovations have... View Details
Deep Purpose
Deep Purpose argues that a revolutionary approach to business does exist, one that delivers game-changing results for both companies and society alike: the serious and deep pursuit of purpose. In this practical book, Gulati... View Details
- February 20, 2014
- Article
How to Thrive While Leading a Family Business
By: Josh Baron and Rob Lachenauer
This article explores the differences between family business executives who thrive and those who struggle. It discusses how family business environments are inherently complex due to the intertwinement of work and life. Thriving leaders exhibit four key behaviors:... View Details
Keywords: Family and Family Relationships; Work-Life Balance; Family Ownership; Outcome or Result; Leadership Style
Baron, Josh, and Rob Lachenauer. "How to Thrive While Leading a Family Business." Harvard Business Review (website) (February 20, 2014).
- 09 Jul 2015
- News
Shoppers with reusable bags buy more junk food
- Web
Women on Boards: How Lara Druyan and Ann Lucena Are Shaping the Future of Corporate Leadership - Blog: RGE Report
avenues for continual growth, exploration, and meaningful contribution. “For me, each board allows me to reach different audiences than I can in my day-to-day job,” Lucena says. “It’s also a rewarding way to... View Details
- 06 Sep 2013
- News
Cheater’s High: Why Not Playing Fair Feels So Good
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (C)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Change; Framework; Compensation and Benefits; Employees; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Applications and Software
Larkin, Ian. "Arck Systems (C)." Harvard Business School Supplement 911-058, March 2011. (Revised June 2011.)
- 26 Jun 2020
- Blog Post
(PPE)ople First: Bringing Critical Personal Protective Equipment to Boston Hospitals
rewarding for all of us. But this isn’t the only reason that PPEople First has been so meaningful to me. In a time when everything is moving from in-person to virtual, it’s easy to feel disconnected. But with daily zoom calls with... View Details