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Show Results For
- All HBS Web
(3,888)
- People (16)
- News (907)
- Research (2,443)
- Events (23)
- Multimedia (47)
- Faculty Publications (1,821)
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- 29 Mar 2019
- News
Callaway Golf Takes a Swing at Outdoor Apparel
- February 2015
- Teaching Note
Eataly: Reimagining the Grocery Store
By: Sunil Gupta and Michela Addis
Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Retail Industry; United Kingdom
- 20 Jul 2016
- News
How Amazon Adapted Its Business Model to India
- Article
La innovación minorista para los consumidores emergentes en América Latina [Retail innovation for emerging consumers in Latin America]
By: Guillermo D'Andrea, Andres Terech and Luciana Silvestri
La innovacion de producto—el tipo de innovacion mas difundida y mas investigada—es dificil de intentar por parte de los minoristas. Estos casi nunca tienen incidencia en las especificaciones, funcionalidades o el diseño de la mayoria de los productos que venden. Por... View Details
Keywords: Retail; Business Model Innovation; Emerging Economies; Business Model; Emerging Markets; Innovation and Invention; Retail Industry
D'Andrea, Guillermo, Andres Terech, and Luciana Silvestri. "La innovación minorista para los consumidores emergentes en América Latina [Retail innovation for emerging consumers in Latin America]." Harvard Business Review América Latina 87, no. 12 (December 2009): 39–49.
- 06 Mar 2015
- News
Bluemercury Grows Up
- August 1984
- Article
Kourigyou ni okeru Atarashii Data Kanri System no Kousou: Bumon-betsu ROI no Kaihatsu to Bunseki (A Plan for a New Data Management System in the Retailing Industry)
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Kourigyou ni okeru Atarashii Data Kanri System no Kousou: Bumon-betsu ROI no Kaihatsu to Bunseki (A Plan for a New Data Management System in the Retailing Industry)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1984).
- December 2014 (Revised August 2015)
- Case
Muñoz Group: Sustaining Global Vertical Integration Through Innovation
By: Jose B. Alvarez and Annelena Lobb
Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details
Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Retail Industry; North and Central America
Alvarez, Jose B., and Annelena Lobb. "Muñoz Group: Sustaining Global Vertical Integration Through Innovation." Harvard Business School Case 515-011, December 2014. (Revised August 2015.)
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details
- October 2012
- Teaching Note
Hill Country Snack Foods Co. (Brief Case)
By: W. Carl Kester and Craig Stephenson
- 10 Jul 2014
- News
Birchbox Store Opens in NY
- October 2012 (Revised May 2014)
- Case
J Sainsbury Plc, Road to Recovery
By: John R. Wells and Galen Danskin
In 2012, J Sainsbury Plc (Sainsbury's), the number three supermarket chain in the UK with £22.3 billion in sales, appeared to have put the troubles of the past behind it. For over 70 years, Sainsbury's had been the UK's largest grocer, but Tesco had overtaken it in... View Details
Keywords: United Kingdom; Retailing; Food; Tesco; Sainsbury; Strategy; Competitive Strategy; Global Strategy; Retail Industry; United Kingdom
Wells, John R., and Galen Danskin. "J Sainsbury Plc, Road to Recovery." Harvard Business School Case 713-453, October 2012. (Revised May 2014.)
- October 2012
- Supplement
Hill Country Snack Foods Co., Spreadsheet for Students (Brief Case) (CW)
By: W. Carl Kester and Craig Stephenson
- November 2020 (Revised March 2021)
- Case
Amazon: Cult or Culture?
By: Boris Groysberg, Sarah L. Abbott and Tricia Gregg
Amazon was one of the first entrants in e-commerce. Under the leadership of founder Jeff Bezos, Amazon had expanded beyond books to manufacturing and selling a wide range of products and services globally. Bezos had built a customer-centric culture that permeated all... View Details
Keywords: Culture; Technology Companies; Retail; Human Resource Practices; Growth; Founder; Leadership; Organizational Culture; Growth Management; Information Technology; Human Resources; Talent and Talent Management; Retail Industry; Retail Industry
Groysberg, Boris, Sarah L. Abbott, and Tricia Gregg. "Amazon: Cult or Culture?" Harvard Business School Case 421-008, November 2020. (Revised March 2021.)
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Retail Industry; Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- July 2014 (Revised November 2014)
- Background Note
The Structure and Functioning of the Fashion Industry
By: Mukti Khaire and Hannah Catzen
Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A... View Details
- 01 Mar 2011
- News
Swap ’Em If You Got ’Em
Hall (right): An online market for military personnel. Blake Hall (MBA ’10) grew up in a military family, became an Army Ranger, and was a platoon leader in Iraq for fifteen months. A conversation with a fellow veteran about the difficulty of buying and selling... View Details
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- Forthcoming
- Article
The Effect of a System for Sharing Best Practices Within Pre-existing Peer Networks
By: Shelley Xin Li and Tatiana Sandino
Peer networks, such as enterprise social networks (ESNs), can facilitate knowledge transfer across employees. However, such systems can also lead to information overload or difficulty in finding useful information. We examine data from a natural field experiment where... View Details