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      • Faculty Publications  (704)

      Normative Social InfluenceRemove Normative Social Influence →

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      • Article

      The Counterfeit Self: The Deceptive Costs of Faking It

      By: Francesca Gino, Michael I. Norton and Dan Ariely
      Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
      Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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      Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
      • 2010
      • Chapter

      The Paranoid Style in the Study of American Politics

      By: David Moss and Mary Oey
      What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms... View Details
      Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
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      Moss, David, and Mary Oey. "The Paranoid Style in the Study of American Politics." In Government and Markets: Toward a New Theory of Regulation, edited by Edward J. Balleisen and David A. Moss. Cambridge: Cambridge University Press, 2010.
      • Article

      The Price of Equality: Suboptimal Resource Allocations across Social Categories

      By: Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor and Dale T. Miller
      This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric, payoffs. Studies 1 and 2 show that people prefer to maximize profits... View Details
      Keywords: Equality and Inequality; Resource Allocation; Societal Protocols; Profit; Decision Making; Prejudice and Bias; Market Transactions; Ethics; Power and Influence; Distribution; Organizations
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      Garcia, Stephen M., Max Bazerman, Shirli Kopelman, Avishalom Tor, and Dale T. Miller. "The Price of Equality: Suboptimal Resource Allocations across Social Categories." Special Issue on Behavioral Ethics: A New Empirical Perspective on Business Ethics Research. Business Ethics Quarterly 20, no. 1 (January 2010): 75–88.
      • 2010
      • Article

      The Strategic Use of Brand Biographies

      By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
      We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
      Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
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      Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
      • 2010
      • Chapter

      What Is Leadership: The CEO's Role in Large, Complex Organizations

      By: Michael E. Porter and Nitin Nohria
      What is the role of the CEO in a large, complex enterprise? What makes a CEO effective? At first blush, these questions seem easy to answer. A CEO is the epitome of leadership. He or she exercises ultimate power and is responsible for making the most critical choices... View Details
      Keywords: Decision Making; Leadership; Managerial Roles; Power and Influence
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      Porter, Michael E., and Nitin Nohria. "What Is Leadership: The CEO's Role in Large, Complex Organizations." Chap. 16 in Handbook of Leadership Theory and Practice, edited by Nitin Nohria and Rakesh Khurana. Harvard Business Press, 2010.
      • December 2009
      • Article

      Hiding the Evidence of Valid Theories: How Coupled Search Processes Obscure Performance Differences Among Organizations

      By: Nicolaj Siggelkow and Jan Rivkin
      Theorists argue that an organization's high-level choices, such as its organizational design or the attributes of its top management team, should influence its performance, yet empirical researchers have struggled to detect such influence. The impact of high-level... View Details
      Keywords: Decision Choices and Conditions; Management Teams; Organizational Design; Performance Effectiveness; Power and Influence; Balance and Stability
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      Siggelkow, Nicolaj, and Jan Rivkin. "Hiding the Evidence of Valid Theories: How Coupled Search Processes Obscure Performance Differences Among Organizations." Administrative Science Quarterly 54, no. 4 (December 2009): 602 – 634.
      • November 2009
      • Article

      Neural Mechanisms of Social Influence

      By: Malia Mason, Rebecca Dyer and Michael I. Norton
      The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
      Keywords: Power and Influence; Value; Information; Outcome or Result
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      Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
      • October 2009
      • Case

      Medisys Corp.: The IntensCare Product Development Team

      By: Anne Donnellon and Joshua D. Margolis
      Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
      Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
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      Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
      • October 2009 (Revised August 2013)
      • Case

      Carolina for Kibera

      By: Kathleen L. McGinn and Cailin B. Hammer
      A growing NGO based in Kibera, Nairobi, Kenya, is facing a complete change in leadership as the founders step back. At the same time, a $1 million grant presents new opportunities and challenges. View Details
      Keywords: Developing Countries and Economies; Negotiation; Organizational Change and Adaptation; Non-Governmental Organizations; Power and Influence; Nairobi; North Carolina
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      McGinn, Kathleen L., and Cailin B. Hammer. "Carolina for Kibera." Harvard Business School Case 910-017, October 2009. (Revised August 2013.)
      • October 2009
      • Article

      A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

      By: Chia-Jung Tsay and Max Bazerman
      Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
      Keywords: Decision Making; Negotiation; Perspective; Ethics; Emotions; Perception; Relationships; Management Practices and Processes; Training; Behavior
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      Tsay, Chia-Jung, and Max Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Negotiation Journal 25, no. 4 (October 2009): 467–480.
      • September 2009 (Revised September 2010)
      • Case

      Genzyme Center (A)

      By: Michael W. Toffel and Aldo Sesia
      Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
      Keywords: Green Building; LEED Rating System; Economic And Environmental Performance; Program Evaluation And Assessment; Tradeoffs Between Process- And Performance Standards; Buildings and Facilities; Business Headquarters; Governing Rules, Regulations, and Reforms; Standards; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Pollutants; Green Technology Industry
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      Toffel, Michael W., and Aldo Sesia. "Genzyme Center (A)." Harvard Business School Case 610-008, September 2009. (Revised September 2010.)
      • September 2009 (Revised December 2009)
      • Supplement

      Genzyme Center (B)

      By: Michael W. Toffel and Aldo Sesia
      Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
      Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Biotechnology Industry; Construction Industry; Real Estate Industry; Green Technology Industry
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      Toffel, Michael W., and Aldo Sesia. "Genzyme Center (B)." Harvard Business School Supplement 610-009, September 2009. (Revised December 2009.)
      • September 2009 (Revised December 2009)
      • Supplement

      Genzyme Center (C)

      By: Michael W. Toffel and Aldo Sesia
      Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
      Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Biotechnology Industry; Construction Industry; Real Estate Industry; Green Technology Industry
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      Toffel, Michael W., and Aldo Sesia. "Genzyme Center (C)." Harvard Business School Supplement 610-010, September 2009. (Revised December 2009.)
      • July 2009 (Revised June 2011)
      • Case

      RiskMetrics Group

      By: Jay W. Lorsch and Kaitlyn Simpson
      RiskMetrics Group, a risk and governance consultancy, had a great deal of influence on U.S. companies. This case examines the history and growth of the company, the governance services it offers, the extent of its impact on shareholders, the controversy surrounding its... View Details
      Keywords: Conflict of Interests; Risk Management; Governing and Advisory Boards; Corporate Governance; Power and Influence; Consulting Industry; United States
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      Lorsch, Jay W., and Kaitlyn Simpson. "RiskMetrics Group." Harvard Business School Case 410-008, July 2009. (Revised June 2011.)
      • 2009
      • Working Paper

      A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future

      By: Chia-Jung Tsay and Max H. Bazerman
      Through the decision-analytic approach to negotiations, the past quarter century has seen the development of a better dialog between the descriptive and the prescriptive, as well as a burgeoning interest in the field for both academics and practitioners. Researchers... View Details
      Keywords: Decision Making; Ethics; Negotiation; Behavior; Cognition and Thinking; Emotions
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      Tsay, Chia-Jung, and Max H. Bazerman. "A Decision-making Perspective to Negotiation: A Review of the Past and a Look into the Future." Harvard Business School Working Paper, No. 10-002, July 2009.
      • 2009
      • Working Paper

      Culture Clash: The Costs and Benefits of Homogeneity

      By: Eric J. Van den Steen
      This paper develops an economic theory of the costs and benefits of corporate culture—in the sense of shared beliefs and values—in order to study the effects of "culture clash" in mergers and acquisitions. I first use a simple analytical framework to show that shared... View Details
      Keywords: Mergers and Acquisitions; Cost vs Benefits; Values and Beliefs; Organizational Change and Adaptation; Organizational Culture; Motivation and Incentives; Theory
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      Van den Steen, Eric J. "Culture Clash: The Costs and Benefits of Homogeneity." Harvard Business School Working Paper, No. 10-003, July 2009.
      • July 2009
      • Journal Article

      Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency

      By: Neeru Paharia, Karim Kassam, Joshua Greene and Max Bazerman
      When powerful people cause harm, they often do so indirectly through other people. Are harmful actions carried out through others evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency.... View Details
      Keywords: Judgments; Ethics; Moral Sensibility; Behavior; Motivation and Incentives; Power and Influence
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      Paharia, Neeru, Karim Kassam, Joshua Greene, and Max Bazerman. "Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency." Organizational Behavior and Human Decision Processes 109, no. 2 (July 2009): 134–141.
      • 2009
      • Chapter

      The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

      By: Rawi Abdelal and John G. Ruggie
      In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
      Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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      Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
      • June 2009
      • Teaching Note

      The Rise of President Barack Hussein Obama (TN)

      By: David A. Thomas, Laura Morgan Roberts and Stephanie Creary
      Teaching Note for [409115]. View Details
      Keywords: Value; Political Elections; Personal Development and Career; Power and Influence; United States
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      Thomas, David A., Laura Morgan Roberts, and Stephanie Creary. "The Rise of President Barack Hussein Obama (TN)." Harvard Business School Teaching Note 409-134, June 2009.
      • June 2009
      • Article

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
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