Publications

09 Mar 2017
News

Why Politics Is Failing America

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

06 Oct 2016
Blog Post

An Interview with Corporate Relations Director, Cathy Hutchinson

Tell us about your background before coming to HBS. I’m a born and raised New Englander. I grew up in the suburbs of Boston and then headed to Yale for college. I continued west to Los Angeles, where I... View Details

Keywords: Entertainment / Media / Sports; Entertainment / Media / Sports

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

firm and industry heterogeneity and quasi-exogenous meteorological and sport events. The evidence suggests that family CEOs value—or can... View Details

Keywords: Sean Silverthorne

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

Be Just One Thing.” Growing up in Peru, Mendoza developed a love of music alongside the quantitative skills that made her succeed in the classroom. She completed her undergraduate degree in Industrial Engineering View Details

20 Oct 2020
Blog Post

Changing the Face of Entrepreneurship and Venture Capital at Harlem Capital

with valuable experience and by opening new doors of opportunity. Attracting and Hiring Diverse Applicants To attract applicants, Harlem Capital leverages prep programs focused on diverse talent like MLT,... View Details

Keywords: Entrepreneurship; Venture Capital / Private Equity

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Media & Broadcasting

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

10 Dec 2015
Blog Post

Working with Professors at HBS

Prior to joining the HBS Class of 2014, I worked in strategy and planning at HBO and spent a summer at Univision in the office of the CEO. Media has been my View Details

March 2005
Teaching Note

Fox Bids for the NFL: 1993 & Fox and the NFL: 1998 (TN)

By: Bharat N. Anand

Teaching Note to (9-704-444) and (9-704-443). View Details

Keywords: Media and Broadcasting Industry

1979
Other Unpublished Work

Fox Studios: Operating a Small Business - HBS Analysis and Decision Case

By: J. Ronald Fox and Frank S. Leonard

Keywords: Media; Business Ventures; Operations; Decision Making; Entertainment and Recreation Industry; Entertainment and Recreation Industry

March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details

Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry

18 Sep 2019
News

Level Up

live broadcasts. And here was the person in charge of the world’s largest sports network saying things weren’t looking so sunny for the sports broadcasting model. “For the first time, it felt like there were... View Details

Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth

06 Jan 2021
Working Paper Summaries

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Keywords: by Alvin J. Silk and Ernst R. Berndt; Media & Broadcasting; Media & Broadcasting

26 Aug 2008
First Look

First Look: August 26, 2008

this decision holds that incumbent broadcasters opposed expansion (to avoid increased competition) and succeeded in capturing the FRC. Although successful broadcaster... View Details

Keywords: Sean Silverthorne

September 2008 (Revised September 2018)
Case

Traversing a Career Path: Pat Fili-Krushel (A)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel, CEO and president of WebMD and past president of ABC Network, contemplates accepting Richard Parson's offer to become the first executive vice president of administration at AOL Time Warner. Accepting this position would be a move back into mainstream... View Details

Keywords: Decision Choices and Conditions; Job Offer; Managerial Roles; Negotiation Tactics; Personal Development and Career; Power and Influence; Media and Broadcasting Industry

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details