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      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • December 1998 (Revised May 2003)
      • Case

      Vivendi (A): Revitalizing a French Conglomerate

      By: Cynthia A. Montgomery and John M. Turner
      Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company's first loss ever, the Vivendi board elected a new chairman who completed... View Details
      Keywords: Business Conglomerates; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Diversification; Media and Broadcasting Industry; Media and Broadcasting Industry; France
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      Montgomery, Cynthia A., and John M. Turner. "Vivendi (A): Revitalizing a French Conglomerate." Harvard Business School Case 799-019, December 1998. (Revised May 2003.)
      • November 1998 (Revised August 1999)
      • Case

      Mickey Maurer: IBJ Corp. and MyStar Communications

      By: Paul W. Marshall and Jeremy Dann
      Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
      Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
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      Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
      • October 1998
      • Case

      Star TV in India--1998

      By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
      Keywords: Television Entertainment; Media and Broadcasting Industry; India
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      Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.
      • October 1998
      • Case

      Excite, Inc.--1998

      By: Stephen P. Bradley and Kelley Porter
      Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details
      Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry
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      Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
      • October 1998 (Revised May 2001)
      • Case

      Preview Travel (A)

      By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
      Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
      Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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      Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
      • October 1998 (Revised February 2000)
      • Case

      RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

      By: Lynda M. Applegate and Kirk A. Goldman
      Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details
      Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry
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      Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)
      • 1998
      • Working Paper

      The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

      By: Thomas R. Eisenmann
      Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Harvard Business School Working Paper, No. 99-050, October 1998.
      • 1998
      • Working Paper

      Diversification and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Risk Management; Diversification; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "Diversification and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-003, July 1998.
      • 1998
      • Working Paper

      Organizational Form and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Risk Management; Organizational Design; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "Organizational Form and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-004, July 1998.
      • 1998
      • Working Paper

      Governance and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Governance; Risk Management; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "Governance and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 98-111, June 1998.
      • April 1998 (Revised February 2001)
      • Case

      CBS Evening News

      By: Jeffrey F. Rayport
      The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News. View Details
      Keywords: Customer Relationship Management; Competition; Business Growth and Maturation; Media; Media and Broadcasting Industry; United States
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      Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
      • March 1998 (Revised August 1998)
      • Case

      BSkyB

      By: Debora L. Spar
      In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
      Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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      Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
      • March 1998 (Revised October 2015)
      • Case

      Hamptonshire Express

      By: V. G. Narayanan and Ananth Raman
      Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
      Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.)
      • 1998
      • Article

      Governance and Risk Taking in the U.S. Cable Television Industry

      By: T. R. Eisenmann
      Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
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      Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
      • December 1997 (Revised January 1998)
      • Case

      STAR TV (F)

      By: Michael Y. Yoshino and Cate Reavis
      Keywords: Media and Broadcasting Industry
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      Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
      • 1997
      • Chapter

      Alliance Clusters in Multimedia: Safety Net or Entanglement?

      By: D. A. Leonard and C. Gomes-Casseres
      Keywords: Alliances; Media; Media and Broadcasting Industry
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      Leonard, D. A., and C. Gomes-Casseres. "Alliance Clusters in Multimedia: Safety Net or Entanglement?" In Competing in the Age of Digital Convergence, edited by D. B. Yoffie. Boston: Harvard Business School Press, 1997.
      • winter 1997
      • Article

      The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry

      By: Willis Emmons and Robin A. Prager
      Keywords: Markets; Ownership; Price; Service Delivery; Entertainment; Media and Broadcasting Industry
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      Emmons, Willis, and Robin A. Prager. "The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry." RAND Journal of Economics 28, no. 4 (winter 1997): 732–750.
      • December 1996 (Revised January 1997)
      • Case

      Brent Spar Incident, The: "A Shell of a Mess"

      By: Stephen A. Greyser and Norman Klein
      Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events... View Details
      Keywords: Communication; Media; Social Issues; Mining Industry; United Kingdom
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      Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)
      • December 1996 (Revised July 2002)
      • Background Note

      Note on Marketing and the Internet

      By: John A. Deighton, Alison Berkley and John Barabino
      The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
      Keywords: Marketing; Internet and the Web; Digital Marketing
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      Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
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