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      Marketing InnovationsRemove Marketing Innovations →

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      • July 2014 (Revised December 2016)
      • Case

      EcoMotors International

      By: John D. Macomber and Hermes Alvarez
      Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details
      Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry
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      Macomber, John D., and Hermes Alvarez. "EcoMotors International." Harvard Business School Case 215-012, July 2014. (Revised December 2016.)
      • July 2014 (Revised August 2015)
      • Case

      Qihoo

      By: Feng Zhu
      Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details
      Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry
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      Zhu, Feng. "Qihoo." Harvard Business School Case 615-017, July 2014. (Revised August 2015.)
      • July 2014
      • Teaching Note

      Vaxess Technologies, Inc.

      By: John A. Quelch
      Keywords: Marketing Innovations; Entrepreneurship; Innovation and Management; Business Startups; Marketing Strategy; Health Industry; Pharmaceutical Industry; North and Central America
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      Quelch, John A. "Vaxess Technologies, Inc." Harvard Business School Teaching Note 515-013, July 2014.
      • Summer 2014
      • Article

      Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

      By: Howard H. Yu and Willy C. Shih
      The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details
      Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
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      Yu, Howard H., and Willy C. Shih. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities." Business History Review 88, no. 2 (Summer 2014): 329–357.
      • June 2014
      • Teaching Note

      Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

      By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams
      Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
      Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India
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      Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Teaching Note 414-006, June 2014.
      • June 2014
      • Article

      The Capitalist's Dilemma

      By: Clayton M. Christensen and Derek C. M. van Bever
      Sixty months after the 2008 recession ended, the economy was still sputtering, producing disappointing growth and job numbers. Corporations seemed stuck: Despite low interest rates, they were sitting on massive piles of cash and failing to invest in new initiatives. In... View Details
      Keywords: Capital Investments; Creating Markets; Evaluating Business Investments; Innovation; Emerging Markets; Investment; Economic Growth; Capital; Innovation and Invention
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      Christensen, Clayton M., and Derek C. M. van Bever. "The Capitalist's Dilemma." Harvard Business Review 92, no. 6 (June 2014): 60–68.
      • May 2014 (Revised March 2016)
      • Case

      Health City Cayman Islands

      By: Tarun Khanna and Budhaditya Gupta
      Narayana Health (NH) had been successfully delivering affordable high quality tertiary care to the masses in India through its chain of hospitals for over a decade. To encourage the adoption of the NH affordable care delivery model worldwide, Dr. Shetty, Chairman of... View Details
      Keywords: Healthcare; Emerging Economies; Innovation; India; Institutions; Pricing; Replication; Strategy; Narayana Health; Ascension; Health City Cayman Islands; Dr. Devi Shetty; International Business; Health Care and Treatment; Innovation Strategy; Innovation and Management; Disruptive Innovation; Cross-Cultural and Cross-Border Issues; Global Strategy; Knowledge Use and Leverage; Management Practices and Processes; Growth Management; Growth and Development Strategy; Market Entry and Exit; Adaptation; Adoption; India; Cayman Islands
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      Khanna, Tarun, and Budhaditya Gupta. "Health City Cayman Islands." Harvard Business School Case 714-510, May 2014. (Revised March 2016.)
      • April 2014 (Revised June 2014)
      • Case

      Google Glass

      By: Thomas Eisenmann, Lauren Barley and Liz Kind
      In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
      Keywords: Entrepreneurship; Technological Innovation; Distribution Channels; Strategy; Partners and Partnerships; Technology Adoption
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      Eisenmann, Thomas, Lauren Barley, and Liz Kind. "Google Glass." Harvard Business School Case 814-102, April 2014. (Revised June 2014.)
      • April 2014 (Revised June 2015)
      • Case

      Making stickK Stick: The Business of Behavioral Economics

      By: Leslie John, Michael Norton and Michael Norris
      Email mking@hbs.edu for a courtesy copy.

      stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
      Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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      John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
      • 2014
      • Working Paper

      The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories

      By: Francesca Lazzeri and Gary P. Pisano
      Scholars and practitioners alike now recognize that a firm's capacity to assimilate and use know-how from external sources—what Cohen and Levinthal (1990) called "absorptive capacity"—plays a central role in innovation performance. In recent years, a common strategy... View Details
      Keywords: Geographic Location; Industry Clusters; Knowledge Acquisition; Pharmaceutical Industry; San Francisco; San Diego; Massachusetts
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      Lazzeri, Francesca, and Gary P. Pisano. "The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories." Harvard Business School Working Paper, No. 14-098, April 2014.
      • 2014
      • Chapter

      Clusters of Entrepreneurship and Innovation

      By: Aaron Chatterji, Edward Glaeser and William R. Kerr
      This chapter reviews recent academic work on the spatial concentration of entrepreneurship and innovation in the United States. We discuss rationales for the agglomeration of these activities and the economic consequences of clusters. We identify and discuss policies... View Details
      Keywords: Innovation; Agglomeration; Clusters; Place Making; Industry Clusters; Entrepreneurship; Innovation and Invention; United States
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      Chatterji, Aaron, Edward Glaeser, and William R. Kerr. "Clusters of Entrepreneurship and Innovation." In Innovation Policy and the Economy, Volume 14, edited by Josh Lerner and Scott Stern, 129–166. University of Chicago Press, 2014.
      • March 2014
      • Teaching Note

      Royal Caribbean Cruises Ltd.: Safety, Environment and Health

      By: John A. Quelch
      In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
      Keywords: Health Care; Public Health; Cruising; Cruise Lines; Royal Caribbean; Safety; Security; Biodefense; Epidemic; Norovirus; Fire Safety; Crew; Environmental Protection; Innovation; Ship Design; Vacation; Recreation
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      Quelch, John A. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Teaching Note 514-101, March 2014.
      • March 2014 (Revised August 2015)
      • Technical Note

      Technology Innovations in K-12 Education

      By: John J-H Kim, Roniesha Copeland and Christine S. An
      This background note on technology innovations in education offers a market overview of the edtech sector and discusses trends, common challenges, and criticisms encountered in exploring edtech ventures. The note introduces the promise of educational technology as it... View Details
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      Kim, John J-H, Roniesha Copeland, and Christine S. An. "Technology Innovations in K-12 Education." Harvard Business School Technical Note 314-123, March 2014. (Revised August 2015.)
      • March 2014
      • Teaching Note

      Tesla Motors

      By: Eric Van den Steen
      In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details
      Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States
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      Van den Steen, Eric. "Tesla Motors." Harvard Business School Teaching Note 714-483, March 2014.
      • 11 Mar 2014
      • Other Presentation

      The Looming Challenge of U.S. Competitiveness

      By: Michael E. Porter
      Professor Porter evaluated US competitiveness and its implications for Philadelphia. Host Dr. Mercedes Delgado, Assistant Professor of Strategic Management within the Fox School of Business, is a co-researcher on Professor Porter's work on innovation clusters and... View Details
      Keywords: Competitiveness; U.S. Competitiveness; Competition; Development Economics; Industry Clusters; Innovation and Invention; Philadelphia; United States
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      Porter, Michael E. "The Looming Challenge of U.S. Competitiveness." Innovation Leadership Speaker Series, Temple University, Fox School of Business, Philadelphia, PA, March 11, 2014.
      • March 2014 (Revised March 2015)
      • Case

      Samsung Electronics: TV in an Era of Convergence

      By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
      From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details
      Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia
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      Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
      • February 2014
      • Teaching Note

      The Slingshot: Improving Water Access

      By: John A. Quelch
      Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details
      Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America
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      Quelch, John A. "The Slingshot: Improving Water Access." Harvard Business School Teaching Note 514-109, February 2014.
      • February 2014 (Revised August 2016)
      • Case

      Strava

      By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
      Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
      Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Bicycle Industry; Consumer Products Industry; Technology Industry; Sports Industry; Web Services Industry; California; New England
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      Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014. (Revised August 2016.)
      • February 2014
      • Case

      Diageo: Innovating for Africa

      By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
      Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details
      Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa
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      Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
      • 2014
      • Book

      Cost Accounting: A Managerial Emphasis

      By: Charles T. Horngren, Srikant M. Datar and Madhav Rajan
      Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of "different costs for different... View Details
      Keywords: Cost Accounting; Management
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      Horngren, Charles T., Srikant M. Datar, and Madhav Rajan. Cost Accounting: A Managerial Emphasis. 15th ed. Prentice Hall, 2014.
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