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- Faculty Publications (69)
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- All HBS Web (510)
- Faculty Publications (69)
- 13 Jun 2005
- Research & Ideas
From Turf Wars to Learning Curves: How Hospitals Adopt New Technology
technologies, thereby leading to the development of a constituency of physicians around each technology. For example, when angioplasty entered mainstream use in the 1980s, most hospitals that already had cardiac surgery programs felt that...
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- 19 Aug 2008
- First Look
First Look: August 19, 2008
perceptions framework is of a single-stage stochastic inventory system with periodic review, constant lead times, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series...
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Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
winter. We suggest that the presence of membership fees can lead consumers to infer a "fees -> savings" link, spurring them to increase their spending independent of the actual savings afforded by such clubs. Using both field...
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Martha Lagace
- 01 Apr 1996
- News
Stewards of the Seventh Generation
assets are practicing sustainable development. According to this line of thinking, harvesting trees and using the money generated to build schools would be an example of sustainable development. But others insist that development is sustainable only if natural-resource...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
treat non-hospitalized patients with COVID-19. Dapansutrile aims to selectively target the immune system’s intense inflammatory response to the SARS-CoV-2 viral infection that can lead to a “cytokine storm.” As such, it is well positioned...
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- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
strategy supports this goal. It is rare to find a firm that provides its board with a scorecard that allows this. Q: From a 30,000-foot view, how do the Measuring Market Performance CD and tools help? Once users complete the tutorial,...
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by Sean Silverthorne
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
for our users and, in the process, increase our customer lifetime value (e.g., our successful decision to repurpose our video content into textbooks).” Guram: “I remember that the TOM case on Cincinnati Children’s Hospital was really...
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- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in Germany, for instance, does...
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- 05 May 2022
- News
Lesson Plans
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Founded in 2008 by Sal Khan (MBA 2003), Khan Academy is a nonprofit with a simple mission: to provide a free, world-class education to anyone, anywhere. Today, more than 135 million registered...
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- 01 Mar 2004
- News
Toy Story
Abercrombie (MBA 1993) was working for a leading educational software publisher outside of Los Angeles. New research on early brain development inspired her and the company’s chief technology officer’s interest in developing learning...
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- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
Balanced Scorecard, HBS professor Robert S. Kaplan and David P. Norton, there is compelling evidence that better measurement, and therefore better information, leads to better decision-making. Deeper engagement with the broad stakeholder...
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by Martha Lagace
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
innovation in the world: open innovation, user innovation, and citizen innovation. Research into this phenomenon could do much to advance the study and practice of creativity. Download working paper:...
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Sean Silverthorne
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can...
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- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
from the crowd of more experienced users and are therefore able to better capture value from using the goods. Data on firm contributions to open source software (OSS), an important crowdsourced public good, is used to test the theoretical...
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Dina Gerdeman
- 01 Sep 2013
- News
Who Are We?
have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately...
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
thrive. Many companies in travel and service businesses reward frequent users by bestowing a status that allows them the privilege of high-value services. Take, for example, British Airways, which allows Executive Club members the...
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- 13 Sep 2011
- First Look
First Look: September 13
I. Norton Publication:Management Science (forthcoming) Abstract Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to...
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Sean Silverthorne
- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
for the world to tell you what job you're best suited for? What if you had the answers before you started your career? That's the premise of the career-matching firm pymetrics. Series of neuroscience-based games, users can determine their...
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- 06 Mar 2007
- First Look
First Look: March 6, 2007
self-disclosed violations. Download the paper: http://www.hbs.edu/research/pdf/07-020.pdf Cases & Course MaterialsAustin, Blakeley, & Cambridge, LLC. Harvard Business School Case 207-098 The founding partners of ABC, LLC, one of the View Details
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Martha Lagace
- 13 Jan 2015
- First Look
First Look: January 13
may face in creating a well-functioning ecosystem of users and to equip entrepreneurs with tools to overcome these obstacles. This note is meant to accompany the final module of the "The Online Economy: Strategy and...
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Sean Silverthorne