Publications

August 1996 (Revised November 2000)
Case

Hewlett-Packard Co.'s Home Products Division in Europe (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details

Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States

March 2023 (Revised May 2023)
Supplement

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

By: Linda A. Hill and Lydia Begag

In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details

Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta

07 Nov 2014
Video

FIELD 3: Integrative Intelligence

February 2020
Supplement

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

13 May 2025
Blog Post

Alumni Career Video | Jules Pieri (MBA 1986)

navigating ambiguity, career breaks, and parenthood on the way to launching her successful startup, The Grommet, in her late 40s. Discover more career stories and perspectives in our full alumni video series. View Details

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us a little about yourself, your... View Details

18 Aug 2014
News

Have a Better Idea To Improve Health Care?

04 Jun 2025
News

Harvard Business Publishing Unveils Harvard Business Impact as New Brand for Corporate Learning and Education Units

Career Coach

Kelsey Holland

If you’re looking to launch or join a startup, Kelsey can help! Kelsey’s worked in a variety of roles ranging from product manager to corporate venture investor to co-founder during her 8.5 years working prior to HBS. She has extensive... View Details

February 1994 (Revised May 1995)
Case

Eastman Kodak Co.: Funtime Film

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details

Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry

June 2001
Case

Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-bit Gaming

Describes the launch of the innovative home video game company, 3DO, which had developed a groundbreaking system featuring 32-bit processing and CD-ROM software. Examines the competitive dynamics in the home video game industry from 1970 into the new millennium. View Details

Keywords: Technological Innovation; Competition; Product Launch; Video Game Industry

January 2017 (Revised October 2023)
Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull

A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details

November 2010 (Revised May 2012)
Case

Innovating into Active ETFs: Factor Funds Capital Management LLC

By: Kenneth A. Froot, Lauren Cohen and Scott Waggoner

Kishore Karunakaran, President and COO of FFCM, faces a variety of challenges in launching an innovative investment management business in the rapidly evolving ETF space. View Details

Keywords: Investment Management; Institutional Investments; Entrepreneurial Finance; Financial Management; Innovation Strategy; Corporate Entrepreneurship; Capital Markets; Investment Funds; Financial Strategy; Management Teams; Financial Services Industry; Boston

October 2015
Case

Beyond the Classroom: OPM Councils

By: Lynda M. Applegate and Jim Sharpe

Three participants from the OPM Executive Ed program struggle to launch small group sessions with a goal of continuing their learning from each other beyond the classroom. View Details

Keywords: Group Dynamics; Team Building; Groups and Teams

January 1991
Supplement

Volkswagen of America: Audi 5000 (B)

By: Stephen A. Greyser

Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details

Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States