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  • January 2020
  • Teaching Note

GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A) and (B)

By: Shai Benjamin Bernstein
This teaching note is meant to accompany “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A),” HBS No. 820-041, and “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (B),” HBS No. 820-074. The cases follow Nitin Thakor, President... View Details
Keywords: Health Care and Treatment; Acquisition; Decision Making; Health Industry
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Bernstein, Shai Benjamin. "GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A) and (B)." Harvard Business School Teaching Note 820-094, January 2020.
  • July 2022 (Revised October 2024)
  • Case

3G Capital

By: Jo Tango and Alys Ferragamo
In June 2022, 3G Capital Co-Managing Partners Alex Behring and Daniel Schwartz were in a partners’ meeting. On the agenda were three potential investments. Code named “Alpha,” “Bravo,” and “Charlie” (real target companies that have been disguised), they were the... View Details
Keywords: Investment Decisions; Investment Funds; Investment Portfolio; Decision Choices and Conditions; Private Equity; Leveraged Buyouts
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Tango, Jo, and Alys Ferragamo. "3G Capital." Harvard Business School Case 823-010, July 2022. (Revised October 2024.)
  • 17 May 2018
  • Sharpening Your Skills

You Probably Have a Bias for Making Bad Decisions. Here's Why.

beliefs (confirmation bias), to give ourselves too much credit or not enough blame (self-serving bias), or to place more value on losing $100 than making $100 (loss aversion). In business, a bias-clouded View Details
Keywords: by Sean Silverthorne
  • March 2021 (Revised April 2021)
  • Case

Making Impact Investing Markets: IFC (A)

By: Shawn A. Cole, John Masko and T. Robert Zochowski
In 2017, the International Finance Corporation (IFC) faced the first big investment decision in its new Scaling Solar project. Founded in 1956, IFC was an international investment body with national governments as shareholders, whose mission was to promote economic... View Details
Keywords: Impact Investing; Development Economics; Developing Countries and Economies; Renewable Energy; Climate Change; Environmental Sustainability; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Investment; Decision Making; Financial Services Industry; Energy Industry; Zambia
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Cole, Shawn A., John Masko, and T. Robert Zochowski. "Making Impact Investing Markets: IFC (A)." Harvard Business School Case 221-061, March 2021. (Revised April 2021.)
  • 02 Dec 2010
  • What Do You Think?

Making Right Choices: Art or Science?

of information one can access through "hookup density" in the brain. Paul Nicholas agreed, "We tend to make choices and decisions based on feelings; our... View Details
Keywords: by Jim Heskett
  • spring 1987
  • Article

Facilitating Group Creativity: Experience with a Group Decision Support System

By: J. Nunamaker, L. M. Applegate and B. Konsynski
Keywords: Groups and Teams; Creativity; Decision Making
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Nunamaker, J., L. M. Applegate, and B. Konsynski. "Facilitating Group Creativity: Experience with a Group Decision Support System." Journal of Management Information Systems 3, no. 4 (spring 1987): 5–19.
  • 12 Feb 2017
  • News

Harvard Business School makes a case for diversity

  • October 2013
  • Article

How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details
Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods
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Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
  • March 2019
  • Article

Consuming Together (versus Separately) Makes the Heart Grow Fonder

By: Ximena Garcia-Rada, Lalin Anik and Dan Ariely
Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the preferences of their... View Details
Keywords: Shared Consumption; Close Relationships; Conflicting Preferences; Spending; Decision Making; Relationships; Motivation and Incentives
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Garcia-Rada, Ximena, Lalin Anik, and Dan Ariely. "Consuming Together (versus Separately) Makes the Heart Grow Fonder." Marketing Letters 30, no. 1 (March 2019): 27–43.
  • 01 Sep 2023
  • News

Research Brief: Making Way for Moonshots

Josh Krieger (Courtesy subject) Josh Krieger (Courtesy subject) Many innovations in modern medicine have come about due to cutting-edge drugs—advances that required both a scientific leap and a willingness to take risks. View Details
Keywords: Jen McFarland Flint
  • 2002
  • Other Unpublished Work

Impact of Costing Systems on Pricing Decisions in a Duopoly

By: V.G. Narayanan and Jytte Grambo Larsen
Keywords: Duopoly and Oligopoly; Decision Making; Cost Accounting; Price
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Narayanan, V.G., and Jytte Grambo Larsen. "Impact of Costing Systems on Pricing Decisions in a Duopoly." September 2002.
  • 1999
  • Article

The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

By: Puneet Manchanda, Asim Ansari and Sunil Gupta
Keywords: Decision Making; Sales
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Manchanda, Puneet, Asim Ansari, and Sunil Gupta. The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision. Marketing Science 18, no. 2 (1999): 95–115.
  • February 1990
  • Teaching Note

Dual-Career Couple Decision Making: A Class Assignment, Instructor's Note

By: Shoshana Zuboff
Keywords: Family and Family Relationships; Decision Making
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Zuboff, Shoshana. "Dual-Career Couple Decision Making: A Class Assignment, Instructor's Note." Harvard Business School Teaching Note 490-038, February 1990.
  • February 2001
  • Article

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

By: Dilip Soman and J. T. Gourville
Keywords: Price; Decision Making
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Soman, Dilip, and J. T. Gourville. "Transaction Decoupling: How Price Bundling Affects the Decision to Consume." Journal of Marketing Research (JMR) 38, no. 1 (February 2001): 30–44.
  • 14 Nov 2014
  • News

Obama's Former SBA Chief Is Making Angel Investments and Teaching at Harvard

  • 02 Apr 2007
  • Lessons from the Classroom

Making the Move to General Manager

gets people to take risks, try new things, and envision something better. In the end, participants leave with the skills to identify, frame, and solve complex business problems View Details
Keywords: by Martha Lagace
  • 08 Feb 2016
  • News

CEOs Make Room For Bold And Beautiful In Harvard Business Of Entertainment, Media and Sports Course

  • July 2017
  • Article

The Impact of 'Display-Set' Options on Decision-Making

By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry
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Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
  • 16 Jul 2019
  • News

The Making of a Movement

reviewed, discussed, and agonized over the pros and cons of every option, from appointing a successor to starting their own full-fledged organization. “We knew the decisions we... View Details
Keywords: Greg Forbes Siegman; cancer
  • 2021
  • Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
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Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
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