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      • February 2011 (Revised November 2013)
      • Case

      The Cheezburger Network

      By: John Deighton and Leora Kornfeld
      Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
      Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Web Services Industry; Web Services Industry
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      Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
      • February 2011 (Revised November 2011)
      • Supplement

      Berkshire Partners: Bidding for Carter's (CW)

      By: Malcolm P. Baker and David Lane
      Supplemental data on comparable companies to Burger King including both public companies and similar transactions. View Details
      Keywords: Leveraged Buyouts; Analytics and Data Science; Bids and Bidding; Financial Services Industry
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      Baker, Malcolm P., and David Lane. "Berkshire Partners: Bidding for Carter's (CW)." Harvard Business School Spreadsheet Supplement 211-709, February 2011. (Revised November 2011.)
      • February 2011 (Revised February 2011)
      • Supplement

      The Auction for Burger King (A) (CW)

      By: Malcolm P. Baker and David Lane
      The courseware contains information on comparable firms and transactions as well as a forecasting model using the case data. View Details
      Keywords: Forecasting and Prediction; Auctions; Market Transactions; Valuation; Service Industry
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      Baker, Malcolm P., and David Lane. "The Auction for Burger King (A) (CW)." Harvard Business School Spreadsheet Supplement 211-712, February 2011. (Revised February 2011.)
      • February 13, 2011
      • Article

      Google's Search Gold Mine Could Tap Out

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Google's Search Gold Mine Could Tap Out." Bloomberg Businessweek Online (February 13, 2011).
      • February 2011 (Revised September 2013)
      • Case

      Sarvajal: Water for All

      By: John D. Macomber and Mona Sinha
      Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public... View Details
      Keywords: Business Subsidiaries; Business Model; Communication Technology; Private Sector; Social Entrepreneurship; Cost Management; Rural Scope; Emerging Markets; Infrastructure; Problems and Challenges; Information Infrastructure; India
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      Macomber, John D., and Mona Sinha. "Sarvajal: Water for All." Harvard Business School Case 211-028, February 2011. (Revised September 2013.)
      • February 2011
      • Case

      oDesk: Changing How the World Works

      By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
      It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
      Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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      Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
      • Article

      What is Facebook, Really?

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "What is Facebook, Really?" HBR Blog Network (February 2, 2011).
      • 2011
      • Teaching Note

      The Haidilao Company

      By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
      Haidilao Hot Pot brings customers delightful dining experiences. Like most restaurants, its workforce is mostly composed of young employees born in underdeveloped suburban areas. Instilled with the founder's unique entrepreneurial values, they are enthused and... View Details
      Keywords: Competitive Strategy; Customer Service; Employee Empowerment; Global Corporate Cultures; Organizational Values; Transformations; China; Restaurants; China
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      McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The Haidilao Company." Tsinghua University Teaching Note, 2011.
      • 2011
      • Case

      The Haidilao Company

      By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
      Haidilao Hot Pot brings customers delightful dining experiences. Like most restaurants, its workforce is mostly composed of young employees born in underdeveloped suburban areas. Instilled with the founder's unique entrepreneurial values, they are enthused and... View Details
      Keywords: Competitive Strategy; Customer Service; Employee Empowerment; Global Corporate Cultures; Organizational Values; Transformations; China; Restaurants; China
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      McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "The Haidilao Company." Tsinghua University Case, 2011.
      • January 2011
      • Case

      Aardvark

      By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
      Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web
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      Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011.
      • January 2011
      • Case

      Program Management at Wipro Technologies

      By: Amy C. Edmondson, Bradley R. Staats and Melissa Valentine
      This case examines the execution of one program by Wipro Technologies, an Indian software services provider. The case also explores the evolution of program management at Wipro. View Details
      Keywords: Decision Choices and Conditions; Problems and Challenges; Leadership Style; Recruitment; Programs; Management; Information Technology Industry; India
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      Edmondson, Amy C., Bradley R. Staats, and Melissa Valentine. "Program Management at Wipro Technologies." Harvard Business School Case 611-052, January 2011.
      • January 2011
      • Article

      Good Intentions, Optimistic Self-Predictions, and Missed Opportunities

      By: Derek Koehler, Rebecca White and Leslie K. John
      Self-predictions are highly sensitive to current intentions but often largely insensitive to factors influencing the readiness with which those intentions are translated into future behavior. When such factors are under a person's control, they could be used to... View Details
      Keywords: Planning; Saving; Behavior; Forecasting and Prediction
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      Koehler, Derek, Rebecca White, and Leslie K. John. "Good Intentions, Optimistic Self-Predictions, and Missed Opportunities." Social Psychological & Personality Science 2, no. 1 (January 2011): 90–96.
      • December 2010
      • Supplement

      Rackspace Hosting (2000)

      By: W. Earl Sasser, James L. Heskett and Tom Ryder
      The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details
      Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry
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      Sasser, W. Earl, James L. Heskett, and Tom Ryder. "Rackspace Hosting (2000)." Harvard Business School Video Supplement 811-701, December 2010.
      • Article

      The Miracle of Memphis

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "The Miracle of Memphis." MIT Technology Review (website) (December 20, 2010).
      • Article

      Facebook's New Golden Rule

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Facebook's New Golden Rule." Harvard Business Review Blogs (December 16, 2010).
      • November 30, 2010
      • Article

      Seven Social Transformations Unleashed by Mobile Devices

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
      Citation
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      Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (website) (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.)
      • November 2010 (Revised January 2011)
      • Case

      Computerized Provider Order Entry at Emory Healthcare

      By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde
      The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details
      Keywords: Health Care and Treatment; Information Management; Management Systems; Standards; Service Delivery; Business Processes; Organizational Change and Adaptation; Projects; Information Technology; Applications and Software; Health Industry
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      Hamermesh, Richard G., F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan, and David LaBorde. "Computerized Provider Order Entry at Emory Healthcare." Harvard Business School Case 311-061, November 2010. (Revised January 2011.)
      • 2010
      • Working Paper

      Mixed Source

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
      Keywords: Business Model; Duopoly and Oligopoly; Monopoly; Open Source Distribution; Quality; Competition; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
      • 2010
      • Working Paper

      Performance Tradeoffs in Team Knowledge Sourcing

      By: Bradley R. Staats, Melissa Valentine and Amy C. Edmondson
      This research examines how teams organize knowledge sourcing (obtaining access to others' knowledge or expertise) and investigates the performance trade-offs involved in two approaches to knowledge sourcing in teams. One approach a team can take is to specialize, such... View Details
      Keywords: Information Management; Knowledge Sharing; Knowledge Use and Leverage; Performance Efficiency; Performance Productivity; Quality; Groups and Teams; Information Technology Industry; India
      Citation
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      Staats, Bradley R., Melissa Valentine, and Amy C. Edmondson. "Performance Tradeoffs in Team Knowledge Sourcing." Harvard Business School Working Paper, No. 11-031, September 2010. (Revised December 2010, May 2011, and October 2011.)
      • Article

      The Job Market for New Economists: A Market Design Perspective

      By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
      This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
      Keywords: Market Design; Jobs and Positions
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      Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
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