Publications

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

March 2005
Supplement

Henkel Iberica (B)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Supplements the (A) case. View Details

Keywords: Rail Industry; Germany; Spain

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

June 1996 (Revised February 2017)
Supplement

Luna Pen (D)

By: Kathleen McGinn and Michael Wheeler

Supplements the (A) and (B) cases. View Details

Keywords: Taiwan; Germany

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

"over 20% in Germany and at good wages." Peter Sebregondi said that "the German government, companies and unions TOGETHER have defended the German Industrial Commons" in response to pressure from globalization and EU... View Details

Keywords: by James Heskett; Manufacturing

August 2020 (Revised June 2021)
Case

Just Arrived: Integrating Refugees in Sweden

By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej

Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details

Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

04 Apr 2023
Blog Post

African American Student Union Spotlight on Tech

and experiencing it are entirely different. That weekend made me realize how close we had all become in such a short time. David Smith (MBA 2024) Where is your hometown? I was born overseas in Munster, Germany but since the age of 9 I’ve... View Details

01 Jan 2011
News

Peter Harf, MBA 1974

Chairman and CEO, Joh. A. Benckiser SE Download Harf profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1946 Born, Cologne, Germany 1973 Earns PhD, Monetary Economics, University of Cologne 1981 Joins Joh. A. Benckiser... View Details

June 2023
Case

Dan McCrum - Unmasking Wirecard

By: Jonas Heese, Charles C.Y. Wang, Tonia Labruyere and Carlota Moniz

Dan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of... View Details

Keywords: Crime and Corruption; Accounting; Financial Services Industry; Journalism and News Industry; Europe; United Kingdom; Germany

07 Sep 2021
News

Green House

annual energy demand. The Passive House movement got its start in Germany in the early 1990s; by the mid-2010s, there were an estimated 60,000 Passive House buildings in the world. But many of those are boxy, modern structures. An... View Details

17 Nov 2009
First Look

First Look: Nov. 17

relationship. In this paper we look at this era as economic historians, trying to set events in a longer-term perspective. In some ways China's economic model in the decade 1998-2007 was similar to the one adopted by West Germany and... View Details

Keywords: Martha Lagace

01 Jun 2004
News

Life Lessons

graduating from Harvard College in 1988, Audrey Choi went to West Germany on a Fulbright scholarship to study literature. But with the Soviet empire tottering, she found herself drawn to the sea changes taking place around her and the... View Details

Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

with the broad range of globalization studies. Business historians must make the case that entrepreneurs and firms, not governments or markets, have driven and shaped globalization. At times, too, firms have mobilized governments in favor of their international... View Details

Keywords: by Geoffrey Jones & Walter Friedman

June 2011 (Revised June 2011)
Teaching Note

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard (TN)

By: Robert S. Kaplan

Teaching Note for 111-049. View Details

Keywords: Auto Industry; Germany; Brazil

August 2000
Case

Mannesmann AG

By: Jay W. Lorsch and Katharina Pick

Explores the functioning of a German supervisory board in the context of a takeover bid made by a British company. View Details

Keywords: Corporate Governance; Mergers and Acquisitions; Governing and Advisory Boards; Cross-Cultural and Cross-Border Issues; Germany; United Kingdom

2021
Article

Internment as a Business Challenge: Political Risk Management and German Multinationals in Colonial India (1914–1947)

By: Christina Lubinski, Valeria Giacomin and Klara Schnitzer

Internment in so-called “enemy countries” was a frequent occurrence in the 20th century and created significant obstacles for multinational enterprises (MNEs). This article focuses on German MNEs in India and shows how they addressed the formidable challenge of the... View Details

Keywords: Internment; Political Risk; International Business; Multinational Firms and Management; Employees; War; History; Outcome or Result; India; Germany

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