Publications

2018
Article

Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton

Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details

Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

The distinguishing characteristic of the giants of enterprise is that they live in the future. And the future for them is not some fantasy world where trees grow in the sky. It is real—it has a concrete existence in their minds. Why?... View Details

Keywords: by Richard S. Tedlow

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

As one of the largest toy makers in the world, the LEGO Group has been riding high in America and Western Europe. To grow, however, LEGO recently faced a decision familiar to many other multinationals: should the company shift from manufacturing in a few sites in... View Details

Keywords: by Kim Girard; Entertainment & Recreation

July–August 2024
Article

Navigating the Future of Online Advertising with WEB3

By: Frank V. Cespedes and Ben Plomion

or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details

Keywords: Internet and the Web; Advertising; Digital Marketing

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October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

July 2021 (Revised February 2022)
Case

Daimler - Betting on the Future of Mobility

By: Jurgen Weiss

May 2018 (Revised September 2018)
Case

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee

Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details

Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States

Article

U.S. Economic Revolution: Mapping the Future of Healthcare

By: R. E. Herzlinger

Keywords: Economics; Health; Health Industry; United States

Find at Harvard

March 2013
Teaching Note

Colbún and the Future of Chile's Power (TN)

By: Forest L. Reinhardt and Shon R. Hiatt

Keywords: Energy Industry; Chile; South America

June 1981
Supplement

International Harvester: Future Prospects and the Strike, Video

By: Richard G. Hamermesh

Find at Harvard

2000
Working Paper

Future Possibilities in Finance Theory and Finance Practice

By: Robert C. Merton