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    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • 05 Aug 2015
    • Research & Ideas

    How Hormones Foretell Whether People Will Cheat

    we see so frequently in the real world." The Lab Experiments The research team conducted a series of experiments to study the effect of two important hormones: testosterone (associated with decreased fear and increased sensitivity to... View Details
    Keywords: by Carmen Nobel
    • June 2013 (Revised March 2015)
    • Case

    Open Innovation at Siemens

    By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller
    The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details
    Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry
    Related
    • February 2018
    • Case

    Qualtrics (A)

    By: Doug J. Chung and James M. Lattin
    Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
    Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
    Related
    • January–February 2020
    • Article

    Consumer Reactions to Drip Pricing

    By: Shelle Santana, Steven Dallas and Vicki Morwitz
    This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
    Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
    Related
    • 18 Nov 2010
    • Research & Ideas

    GM’s IPO: Back to the Future

    On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by offering an initial public... View Details
    Keywords: by Staff; Auto
    • 28 Feb 2023
    • Research & Ideas

    Can Apprenticeships Work in the US? Employers Seeking New Talent Pipelines Take Note

    Professor of Management Practice at Harvard Business School, examines an alternative route for American teenagers and companies alike: The apprenticeships popular in many European countries. Looking closely at a successful US apprentice... View Details
    Keywords: by Michael Blanding
    • 27 Oct 2020
    • Research & Ideas

    Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

    Women and Black professionals are more willing to join a team that’s predominantly male or white if it helps them stand out in hyper-competitive situations, despite the potential psychological toll of being a “token,” new research says.... View Details
    Keywords: by Danielle Kost
    • 08 May 2020
    • In Practice

    Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

    Social Enterprise Initiative at Harvard Business School shared advice for nonprofits facing dire financial challenges. How can donors support social impact organizations through a recession? Michael Chu: Support proven organizations with... View Details
    Keywords: by Danielle Kost
    • Research Summary

    Analyst Disagreement, Mispricing and Liquidity (with Ronnie Sadka)

    We document a close link between mispricing and liquidity by investigating stocks with high analyst disagreement. Previous research finds that these stocks tend to be overpriced, but prices correct down as uncertainty about earnings is resolved. We conjecture that one... View Details
    • 12 Feb 2020
    • News

    Research: It Pays To Be Yourself

    • Article

    The Impact of Intangibles on Firm Growth

    By: Stefano Denicolai, E. Cotta Ramusino and F. Sotti
    Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology... View Details
    Keywords: Motivation and Incentives; Technology Adoption
    Related
    • 22 Apr 2022
    • Research & Ideas

    Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance

    on a temporary or seasonal basis with hundreds of thousands of people searching for jobs. Wonolo was co-founded in 2014 by Yong Kim, a 2007 graduate of Harvard Business School. Reassurance and incentives open doors The researchers View Details
    Keywords: by Jay Fitzgerald
    • 28 Aug 2015
    • Blog Post

    What is the HBS Health Care Initiative?

    HBS, the Health Care Initiative hosts a “Welcome Reception” in September for students who have an interest in the industry. This event offers the opportunity for incoming students to meet faculty who teach and conduct View Details
    • Article

    The Dark Side of Strategic Alliances: Lessons from Volvo-Renault

    By: Robert Bruner and Robert Spekman
    This article explores sources of failure in strategic alliances drawing on field research into one of the most prominent alliance collapses in recent years. The alliance of Volvo and Renault married the two largest enterprises in their respective countries for economic... View Details
    Keywords: Business or Company Management; Alliances; Failure; Auto Industry; Europe
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    • 05 Jul 2006
    • Working Paper Summaries

    Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures

    Keywords: by Anita Elberse & Bharat N. Anand; Entertainment & Recreation; Advertising; Motion Pictures & Video
    • 2021
    • Article

    How Top Managers Use the Entrepreneurial Gap to Drive Strategic Change

    By: Robert L. Simons and Antonio Davila
    Prior research provides strong evidence for the association between business strategy and the design and use of management control systems. We complement this research by examining the role of management control systems in situations of strategic change. We report the... View Details
    Keywords: Management Control Systems; Accountability; Strategic Change; Organization Change And Adaptation; Organizational Performance; Management Systems; Organizational Structure; Corporate Accountability; Organizational Change and Adaptation; Performance
    Related
    • 27 Sep 2021
    • Research & Ideas

    Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

    Organizations and Human Resources at Université du Québec à Montréal; and Wharton doctoral candidate Serenity Lee. "Sharing information about one’s personal lifestyle and beliefs online with the wrong colleague may expose employees to career consequences." The View Details
    Keywords: by Rachel Kim Raczka
    • 01 Nov 2022
    • Research & Ideas

    A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

    Want employees to think outside the box? Start by taking a good, hard look at how you’re paying them. That’s the implication of new research examining the impact of different compensation structures on employee innovation. While there is... View Details
    Keywords: by Scott Van Voorhis
    • 21 Aug 2012
    • First Look

    First Look: August 21

    Rank-Order Tournaments Authors:Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani, and Michael Menietti Abstract Economic analysis of rank-order tournaments has shown that intensified competition leads to declining performance. Empirical View Details
    Keywords: Sean Silverthorne