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  • October 2020
  • Case

LifeBank Nigeria

By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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  • 06 Nov 2023
  • Research & Ideas

Did You Hear What I Said? How to Listen Better

heard by another person is essential in a happy relationship, whether that’s communication between romantic partners, a patient and a doctor, or colleagues in the office. And feeling heard at work could make the difference between... View Details
Keywords: by Michael Blanding
  • Web

Institute For Strategy And Competitiveness

Institute data resources Twitter Connect with Michael Porter Essential Reading In health care, the days of business as usual are over. Around the world, every health care system is struggling with rising costs and uneven quality despite... View Details
  • Web

Application Requirements - Doctoral

an essential component of the PhD program, all students must submit an official writing assessment. As the GMAT Focus lacks a writing section, HBS will contact you at the interview stage about taking the separate GMAC Business Writing... View Details

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications
    • Program

    Finance for Senior Executives

    Summary When you can speak the language of finance, you have the power to build stronger strategies, expand your influence, and make better business decisions. Finance for Senior Executives delivers a foundation in corporate finance that is View Details

      Clayton S. Rose

      Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

      Keywords: financial services
      • 18 Apr 2022
      • HBS Case

      Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

      shooting, he connected with Dick’s Sporting Goods executives Lee Belitsky and Lauren Hobart about his idea to significantly scale back the gun-retail business, according to Riedel’s case studies. The top executives generally agreed with Stack’s decision, but all three... View Details
      Keywords: by Jay Fitzgerald
      • June 2022
      • Teaching Plan

      Lifebank Nigeria

      By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
      The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and... View Details
      Keywords: Systems Design; Social Business; Business At The Base Of The Pyramid; Health Care; Blood; Social Enterprise; Health Care and Treatment; Growth and Development Strategy; Finance; Health Industry; Transportation Industry; Africa; Nigeria
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      • 2019
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems

      By: Carliss Y. Baldwin
      The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential... View Details
      Keywords: Open Platforms; Bottlenecks; Flow Production; Value Capture; Disintermediation; Production; Management; Digital Platforms
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      • January 2008 (Revised May 2008)
      • Case

      Comcast New England: A Journey of Organizational Transformation

      By: Michael Beer and Anita Arun
      This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details
      Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England
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        NGOs and Organizational Change

        The organizational dynamics of non-governmental organizations (NGOs) have become increasingly complex as they have evolved from small local groups into sophisticated multinational organizations with global networks. Alnoor... View Details

        • February 2025
        • Case

        Doing Business in Kigali, Rwanda

        By: Andy Zelleke, Martin A. Sinozich, Julianne Bliss and Choetsow Tenzin
        Rwanda’s transformation from a post-genocide recovery effort to one of Africa’s fastest-growing economies presents a compelling case for investors and business leaders. With an ambitious Vision 2050 strategy, Kigali has emerged as a regional hub for trade, innovation,... View Details
        Keywords: Business History; International Relations; Government and Politics; Foreign Direct Investment; Culture; Transformation; Developing Countries and Economies; Economic Growth; Emerging Markets; Rwanda
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        • May 2, 2014
        • Article

        If You're Feeling Unappreciated, Give Someone Else Credit

        By: Josh Baron and Rob Lachenauer
        Conflict in a family business can escalate quickly, but it's crucial to avoid it whenever possible. The article emphasizes recognizing the signs of escalating conflict and taking steps to prevent it. When disagreements arise, people often resort to legal action, which... View Details
        Keywords: Conflict and Resolution; Family Business
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        • September 2014
        • Article

        Improving the Quality of Cancer Care in America Through Health Information Technology

        By: Thomas W. Feeley, George W. Sledge, Laura Levit and Patricia A. Ganz
        A recent report from the Institute of Medicine titled Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis, identifies improvement in information technology (IT) as essential to improving the quality of cancer care in America. The... View Details
        Keywords: Information Technology; Information Technology Industry; Cancer Care In The U.S.; Health; Technology; Health Industry; North and Central America
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        • 2010
        • Article

        Creativity

        By: Beth A. Hennessey and Teresa M. Amabile
        The psychological study of creativity is essential to human progress. If strides are to be made in the sciences, humanities, and arts, we must arrive at a far more detailed understanding of the creative process, its antecedents, and its inhibitors. This review,... View Details
        Keywords: Creative Ability; Creativity; Social Psychology; Research; Interdisciplinary Studies
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        • 18 Oct 2021
        • News

        How to Reframe What Work Means to You

        • May 2, 2023
        • Editorial

        Onboarding NextGens

        By: Christina R. Wing and Rohit K. Gera
        The process of onboarding the next generation into a family business can be both fulfilling and challenging. In many cases, the NextGen feel that they have been a part of the family business for their entire lives, and taking their place within the company feels... View Details
        Keywords: Family Business; Family and Family Relationships; Employees
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        • March 2019
        • Case

        Investing in the Future: Corning Inc. and the Alternative School for Math and Science

        By: Derek van Bever and Miho Kubagawa
        In early 2017, Kim Frock (MBA 1987), founder and administrative head of school for the Alternative School for Math and Science (ASMS) in Corning, New York, is beginning to think through the issue of leadership succession at the school. Founded in close partnership with... View Details
        Keywords: Middle School Education; Leadership; Management Succession; Partners and Partnerships; Business and Community Relations
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