Publications

Web

Globalization - Faculty & Research

retirement plan. The challenge for the leadership team was how to activate employees’ sense of ownership in the company to enhance Taylor Guitars’ performance. Keywords: Business Exit or Shutdown ; Communication Strategy ; Strategy ; Announcements ; Decisions ; Music... View Details

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

FatCamera In an interview with Harvard Business School Professor Teresa Amabile for a study on retirement, one man on the cusp of exiting his career spoke openly about how the transition was making him question his identity. “After I retire, I’m going to have to... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

October 2022
Case

Weapons of Self Destruction: Zak Pym Williams and the Cultivation of Mental Wellness

By: Lauren Cohen, Ronnie Stangler and Grace Headinger

Zak Pym Williams, mental health advocate, grappled with the question of how to create a proactive mental health family environment for his children. Having witnessed how mental health challenges such as addiction and depression had impacted the past four generations of... View Details

Keywords: Family; U.S.; Mental Health; Family Business; Entertainment; Values and Beliefs; Ethics; Leading Change; Family and Family Relationships; Well-being; Social Issues; Entertainment and Recreation Industry; United States; California

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

Angeles as an attorney specializing in the entertainment industry. My career interests lie in promoting empowering and representative content, with accurate and balanced portrayal of disability as a part of everyday life. View Details

01 Oct 2012
Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the consumer is given the option... View Details

Keywords: by Dina Gerdeman

27 Feb 2006
Research & Ideas

When Rights of First Refusal Are a Bad Deal

that this was a bad clause—that was something that Brit and I showed. (That isn't to say that right holders may have noticed the clause was no good once it was too late.) But there's a good chance clauses like that have been eliminated in more recent View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

01 Dec 1997
News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

Martha? Yes, I've given parties and cooked and she's come. It's funny how people get nervous when they cook for or entertain Martha; she's really a delightful and interested guest. View Details

01 Dec 2009
News

One Man Crime Wave

in upstate New York with his father, a business executive, his mother, a homemaker, and a younger sister. When MacDonald was 12, he fell ill for many months with scarlet fever and mastoiditis. Confined to his home, he survived the boredom and loneliness by reading... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

01 Apr 2000
News

Student "Treks" Lead to Jobs and Opportunities

Angeles for the premier Hollywood Trek, where they joined a total of 45 HBSers interested in the entertainment industry and the Internet. Meanwhile, in London, more than 90 students from the School were experiencing a full agenda of... View Details

August 2014 (Revised June 2019)
Case

MRC's House of Cards

By: Anita Elberse

In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new... View Details

Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Motion Pictures and Video Industry

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

world stage. Armed with a $74 million branding fund, the President’s Council on Nation Branding began a multiprong effort in 2009 to position South Korea as an important global player, showcase its welcoming culture, and boost quality perceptions of its products and... View Details

Keywords: by Danielle Kost; Tourism

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

Web

Marketing Awards & Honors - Faculty & Research

Illustrious Alumni of the University of Amsterdam in 2018. Anita Elberse : Received the inaugural "PlayMakeHers" award for "contributions within the sports and entertainment industry," voted on by female sports and View Details

May 2016 (Revised September 2016)
Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu

In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details

July 2020 (Revised April 2022)
Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

April 2015 (Revised June 2020)
Case

Comcast Corporation (A)

By: Sunil Gupta, Henry McGee, Felix Oberholzer-Gee and Margaret L. Rodriguez

In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable... View Details

Keywords: Cable Television; HBO; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry