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  • 10 Sep 2014
  • Blog Post

A Summer Reflection

people for my project plus learn about other interesting teams. Overall I had a great summer, and I learned a lot about e-commerce and even more about building trust and influence with people both in Bentonville and at dotcom in San... View Details
Keywords: Technology; Consumer Products / Retail
  • 01 Jun 2002
  • News

Africa Business Conference Creates Ongoing Forum for Change

difficulty lies in expanding the world's understanding of a culturally diverse continent that is in the earliest stages of exploring high-tech sectors such as e-commerce and telecommunications. “Africa is a blank canvas where anything can... View Details
  • 19 Nov 2018
  • Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

Is Amazon's growing retail power capable of breaking the "wheel of retailing" theory? Retail Reaches a Tipping Point—Which Stores Will Survive? E-commerce is about to deal severe blows to many familiar store-based brands. How to... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Apr 2000
  • News

New Exhibit Highlights Turning Point for American Business

Amidst the dizzying swirl of today's e-commerce transactions, it is sometimes difficult to remember what the business world was like before the advent of computer technology. For campus visitors who want to take a minute to reflect on a... View Details
Keywords: Nancy O. Perry
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

Image courtesy Ernesto Humpierres Image courtesy Ernesto Humpierres In classic engineer fashion, Ernesto Humpierres (MBA 2011) has always enjoyed building systems, whether it’s a Lego set with his twins or an e-commerce side hustle with... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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  • 01 Apr 2001
  • News

Edwin Yu: Bidding on the Future

small participation fee. For now, the service is limited to Seoul and the capital’s suburbs. For somebody living on the cutting-edge of the e-commerce revolution, Yu is surprisingly relaxed and good-humored. Still, he isn’t letting his... View Details
Keywords: Alejandro Reyes; Telecommunications; Information
  • 01 Jun 2016
  • Blog Post

Reflecting and Digesting

Work in an emerging market Do something I have no clue about Explore a new destination Throughout my search and conversations with Kurt Piemonte, an amazing career coach, I reached Global Fashion Group (GFG). A fashion e-commerce company... View Details
Keywords: Technology; Consumer Products / Retail
  • May 2023
  • Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding
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  • March 2018
  • Supplement

Chewy.com (B)

By: Jeffrey F. Rayport and Matthew G. Preble
Cohen and Chewy’s other board members decided to fully insource order fulfilment and commenced building an order fulfilment center near its 3PL partner’s facility. As soon as the 3PL learned that Chewy would be managing its own order fulfillment; however, it decided to... View Details
Keywords: Pet Food; Pet Products; Retail; Growth and Development Strategy; Service Operations; Decision Choices and Conditions; E-commerce; Retail Industry; Service Industry
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  • January 2018
  • Supplement

Jumia Nigeria PowerPoint Supplement

By: Ramon Casadesus-Masanell
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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  • January 2018 (Revised March 2019)
  • Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)

By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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  • September 2019 (Revised December 2019)
  • Supplement

Anthony Soohoo: Retrospection on Dot & Bo

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about... View Details
Keywords: Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; E-commerce; United States
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  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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  • February 2021 (Revised February 2021)
  • Background Note

eGrocery and the Role of Data for CPG Firms

By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
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  • June 2020 (Revised August 2020)
  • Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details
Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East
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  • January 2017
  • Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
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  • January 2020 (Revised April 2020)
  • Teaching Note

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
Keywords: Brand; Brand Management; DTC; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands and Branding; Marketing; Marketing Strategy; Business Startups; Disruption; E-commerce; Consumer Products Industry; Retail Industry; United States
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  • 15 Mar 2019
  • News

A Model of Drive and Impact

Pablo Fernandez Alvarez (GMP 17, 2014) is cofounder of Clicars, an e-commerce platform in Spain that allows users to buy and finance refurbished cars hassle-free. In this interview, Fernandez explains the business model, the reasons... View Details
Keywords: Motor Vehicle and Parts Dealers; Retail Trade
  • 01 Dec 2014
  • News

Taking Tailoring High Tech

the Boutique Online Shoptiques founder Olga Vidisheva (MBA 2011) offers all the technical tools and support a small shop needs to get started in the e-commerce world and a one-stop boutique shopping portal for customers. Thinking Inside... View Details
Keywords: April White; fashion