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Show Results For
- All HBS Web
(781)
- People (4)
- News (202)
- Research (468)
- Multimedia (2)
- Faculty Publications (149)
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
negative advertisements we've seen from the Clinton campaign: "Fear appeal" ads, such as the 3am phone call, designed to worry voters about Obama's lack of experience. Guilt-by-association ads that include footage of Pastor... View Details
Keywords: by John Quelch
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
When I graduated from Stanford, I had the opportunity to travel with an elite amateur team doing bike races, or I could go join a structural design firm in Pittsburgh. That was my choice. I chose to race bikes. I love the sport. I love... View Details
Keywords: April White; photographed by Scott Clark
- Web
Digital Transformation - HBS Online
administrative career all remarked about HBS Online. I think the certificates help you get noticed and through the door to a job offer. Richard Pitts Certificate of Specialization in Strategy What sets HBS Online apart? Our flexible, online programs are View Details
- 01 Jun 2016
- News
Case Study: On the Table
Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
technique. Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting quantitative analysis. The toolkits are... View Details
Keywords: by Sarah Jane Gilbert
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and... View Details
Keywords: Carmen Nobel
- 01 Mar 2016
- News
Case Study: Paper Chase
(photos courtesy of Lovepop) (photos courtesy of Lovepop) Lovepop makes greeting cards that open to reveal intricate 3D designs that resemble an artistic take on a children’s pop-up book. The brainchild of two former ship designers—Wombi... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling,... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely... View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important.... View Details
Keywords: by Sean Silverthorne
- 01 Apr 1998
- News
Going For The Summit
to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her company, iVillage -a network... View Details
Keywords: Caroline Chauncey
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 09 Oct 2012
- First Look
First Look: October 9
investigates teaming in the high-stakes, fast-paced setting of a hospital emergency room and focuses on the effects of a new organizational structure, which we call a team scaffold, on teaming effectiveness and performance outcomes. Using a multi-method research View Details
Keywords: Sean Silverthorne
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
- Profile
Stephen Temple
Stephen Temple has always enjoyed a good challenge – both personally and professionally. An Ironman triathlete, Brand Manager, and aspiring entrepreneur, his journey has led him to take on a new series of challenges alongside his... View Details
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
volunteers “have helped the city capitalize on the innovation sprouting from Silicon Valley, through specific initiatives such as designing the structure of the city’s startup incubator, developing innovative ways to incorporate... View Details
Keywords: Margie Kelley
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a... View Details
- Profile
Alika Phipps
Succeeding in Haiti and beyond While at HBS, Alika is especially interested in marketing. “I used to think it was primarily about brand management,” she says. “My courses have opened my mind to the importance of distribution, and I’ve... View Details