Publications

January 2000
Article

Utility Functions for Wealth

By: David E. Bell and Peter C Fishburn

Keywords: Wealth

Find at Harvard

23 Apr 2024
Blog Post

Alumni in Climate Networking Series: Chicago

Chicago, thanks to our host Brent Gledhill (MBA 1997). The event kicked off with a talk by two HBS faculty members, Forest Reinhardt and David Bell. Professor Reinhardt and Professor Bell discussed how... View Details

Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details

April 2015
Case

Who Owns the Whale?

By: Thales S. Teixeira and David E. Bell

Judge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at... View Details

Keywords: Whaling; Attribution; Norms-of-ownership; Transaction Costs; Deadweight Losses; Free-rider Problem; Advertising; History; Advertising Industry; North America; Europe

June 2010
Teaching Note

Woolf Farming & Processing (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510033]. View Details

Keywords: Agriculture and Agribusiness Industry; California

June 2009 (Revised October 2012)
Teaching Note

Nestle (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [509001]. View Details

Keywords: Food; Food and Beverage Industry

May 2008
Teaching Note

Disney Consumer Products: Marketing Nutrition to Children (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note for [507-006]. View Details

Keywords: Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Food and Beverage Industry

December 2007 (Revised March 2013)
Case

Queensland Sugar Limited

By: David E. Bell and Mary L. Shelman

Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers... View Details

Keywords: Plant-Based Agribusiness; Goods and Commodities; Trade; Governing Rules, Regulations, and Reforms; Competition; Marketing Strategy; Supply Chain; Network Effects; Supply and Industry; Agriculture and Agribusiness Industry; Australia

August 2007
Teaching Note

Academia Barilla (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note to (507-001). View Details

Keywords: Food and Beverage Industry; Italy

December 2006 (Revised October 2007)
Case

Monsanto: Realizing Biotech Value in Brazil

By: David E. Bell and Mary L. Shelman

In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details

Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil

November 2005 (Revised September 2007)
Case

Beijing Hualian

By: David E. Bell and Mary L. Shelman

China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details

Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China

Find at Harvard

April 1993 (Revised January 2011)
Background Note

Note on Store Location

By: David E. Bell and Jose B. Alvarez

Reviews some basic issues to be considered in selecting a new location for a retail store. View Details

Keywords: Business Divisions; Geographic Location; Expansion; Retail Industry

1996
Chapter

Measuring Risk and Return for Portfolios

By: D. E. Bell

Keywords: Investment Portfolio; Investment Return; Risk and Uncertainty; Measurement and Metrics

12 Jul 2008
News

LAND HOE: Demand surges for local food

Web

Judging | New Venture Competition

Nowiszewski, Highland Capital Partners David Cancel, Olo, Inc. Diego Rodriguez, TrueCar & LendingTree Jackie Shoback, 1414 Ventures Oisin Hanrahan, Keychain Patrick Chung, Xfund Peter Bell, Amity Ventures Rags Gupta, Aktiia Super Saturday... View Details

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details