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(6,756)
- News (1,202)
- Research (4,389)
- Events (115)
- Multimedia (62)
- Faculty Publications (3,009)
Show Results For
- All HBS Web
(6,756)
- News (1,202)
- Research (4,389)
- Events (115)
- Multimedia (62)
- Faculty Publications (3,009)
- 01 Jan 1999
- Conference Presentation
A Framework for Measuring the Quality of Medication Prescribing Using Administrative Data
By: R. S. Stafford, Richard Bohmer and R. Gaudette
- 1 Aug 1997
- Conference Presentation
What Really Happens in Creative Projects: Event Sampling through Electronic Data Collection
By: T. M. Amabile, D. Whitney, J. Weinstock, L. Miller and C. Fallang
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
Speaker's Box, Journal of Advertising Research
“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
- May 1986
- Case
Data Administration in Citibank Brazil (D): Implementation of the Central Liabilities Pilot
By: Shoshana Zuboff
Zuboff, Shoshana. "Data Administration in Citibank Brazil (D): Implementation of the Central Liabilities Pilot." Harvard Business School Case 486-112, May 1986.
- 21 Jun 2018
- Video
KPMA HBX Live: Cracking the Data Aggregation Problem - Paul Giusti
- Web
Finding a Time Series of Financial Data in Compustat | Baker Library
Updates Choose Fundamentals Annual Step One: Date Range Set Date Variable to Data date Set Beginning Date month and year View Details
- February 1996
- Article
Explaining the Term Structure of Interest Rates: A Panel Data Approach
By: E. S. Mayfield and R. Murphy
Mayfield, E. S., and R. Murphy. "Explaining the Term Structure of Interest Rates: A Panel Data Approach." Journal of Economics and Business 48, no. 1 (February 1996): 11–21.
- January 23, 2023
- Article
Click-by-click: Using Alternative Data to Make a Business Case for Culture
By: Jillian Grennan and Joseph Pacelli
Grennan, Jillian, and Joseph Pacelli. "Click-by-click: Using Alternative Data to Make a Business Case for Culture." CMR Insights (January 23, 2023).
- December 2023
- Article
What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data
By: Alberto Cavallo and Oleksiy Kryvtsov
We use a detailed micro dataset on product availability and stockouts to construct a direct high-frequency measure of consumer product shortages during the 2020-2022 pandemic. We document a widespread multi-fold rise in stockouts in nearly all sectors early in the... View Details
Keywords: Prices; Stockouts; Inventories; Supply Disruptions; COVID-19 Pandemic; Supply Chain; Product; Demand and Consumers
Cavallo, Alberto, and Oleksiy Kryvtsov. "What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data." Journal of International Economics 146 (December 2023).
- January 2022
- Article
The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry
By: Abhishek Nagaraj
How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the... View Details
Keywords: Public Data; Maps; Gold; Microeconomic Behavior; Economics; Data and Data Sets; Private Sector; Market Entry and Exit; Mining
Nagaraj, Abhishek. "The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry." Management Science 68, no. 1 (January 2022): 564–582.
- Article
Vungle Inc. Improves Monetization Using Big-Data Analytics
By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
- August 2020
- Case
Chesapeake Conservancy: Democratizing Data to Protect 30% of the Planet by 2030
By: Lynda M. Applegate and Ankita Panda
Applegate, Lynda M., and Ankita Panda. "Chesapeake Conservancy: Democratizing Data to Protect 30% of the Planet by 2030." Harvard Business School Case 821-017, August 2020.
- 1998
- Working Paper
The Consequences of Labour Market Flexibility: Panel Evidence Based on Survey Data
By: Rafael Di Tella and Robert MacCulloch
- January 2022
- Article
Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems
By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Technology Industry; Information Technology Industry; Video Game Industry; Advertising Industry
Clough, David R., and Andy Wu. "Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems." Academy of Management Review 47, no. 1 (January 2022): 184–189.
- July 9, 2019
- Article
Setting Better Sales Goals with Analytics
By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber
Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details
Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives
Chung, Doug J., Isabel Huber, Vinay Murthy, Varun Sunku, and Marije Weber. "Setting Better Sales Goals with Analytics." Harvard Business Review (website) (July 9, 2019).
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- January 2016
- Case
Acxiom
By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details