Consumer Power - Publications - Faculty & Research

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

"Can we shut off power to the computer systems? Or cut the wires that go to the Internet?" "We could, Graham, but I doubt that would be smart." "Smart doesn't matter. What matters is what we can say in a... View Details

Keywords: by Martha Lagace

28 Feb 2012
First Look

First Look: Feb. 28

PublicationsThe Power of Political Voice: Women's Political Representation and Crime in India Authors:Lakshmi Iyer, Anandi Mani, Prachi Mishra, and Petia Topalova Publication:American Economic Journal: Applied Economics (forthcoming)... View Details

Keywords: Sean Silverthorne

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

The power of the patient Patients like my mother have become the pioneers of change for rare diseases, advocating for themselves and educating their physicians in real time. Patient advocacy organizations and disease-focused, nonprofit,... View Details

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

contributions to society, says Harvard Business School Assistant Professor Frank Nagle. Doing so will encourage companies to spend more time working to make the world a better place, he says. Nagle points to the use of free and open source software, known as FOSS, to... View Details

Keywords: by Lane Lambert

25 Mar 2019
Research & Ideas

The Secret Life of Supply Chains

research rethinks what academics and practitioners have simply called the supply chain—a loose federation of individual suppliers that feed companies with the goods and services necessary to create products for consumers and businesses.... View Details

Keywords: by Michael Blanding; Manufacturing; Service

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

22 Mar 2013
Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Dec 2022
News

Future Vision

seashells washing up on the shore—all of which would also require time and attention, be they challenges or opportunities. You can’t ignore them; but you also can’t let them consume you, because you still have to manage the rest of the... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

there are an infinite number of ways to spend your time learning – each equally compelling but vastly unique and tailored to various learning styles. One of the most powerful ways of learning is through reflection, including through... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

Web

General Management Awards & Honors - Faculty & Research

Business Magazine in 2018. Hubert Joly : Named one of the Top 100 Best-Performing CEOs in the World by Harvard Business Review in 2018. Hubert Joly : Named one of the Top 30 CEOs in the World by Barron’s in 2018. Nancy F. Koehn : Forged in Crisis: The View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; France; Paris

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Industry Information - Alumni

the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

numbers. That also helps people be seen as individuals, rather than representing a category." Like all people who are seen as the “only” of their kind, the women entrepreneurs were overloaded with speaking invitations and board memberships that View Details

Keywords: by Carolyn DiPaolo

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details

Keywords: by Julia Hanna

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

management don't listen or don't know how, we can't tap the full power of the amazing talent in our own organizations. Listening is learning." Rosa Urtubi added that "listening is assuming the responsibility, generosity to do something... View Details

Keywords: by James Heskett

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

discuss her research and the enduring power of Adam Smith's ideas. Ann Cullen: How did you and your coauthors come to be interested in this lesser known publication of Adam Smith? Nava Ashraf: Several years ago while taking a graduate... View Details

Keywords: by Ann Cullen

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

explores choices we make as consumers of products and services, many of which she has observed in her numerous experiments. Her definition of choice is "the ability to exercise control over ourselves and our environment. In order to... View Details

Keywords: by Jim Heskett

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