Publications

Publications

Filter Results: (3,729) Arrow Down
Filter Results: (3,729) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 24 of 3,729 Results →
  • 19 Jan 2017
  • Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music
  • 07 Nov 2015
  • News

007 with a smartwatch? Maybe and it might be an Omega

    Julian De Freitas

    Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

    Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games
    • November 2018
    • Case

    Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

    By: John A. Quelch and Katherine B. Hartman
    Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
    Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
    Related
    • 16 Dec 2014
    • News

    The Future of Green China

    • February 2021
    • Case

    Rolex SA

    By: Doug J. Chung
    Rolex SA was one of the most successful watchmakers in the world. In recent years, the global demand for Rolex watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. The shortage in supply further... View Details
    Keywords: Watches; Pricing; Marketing; Strategy; Demand and Consumers; Price; Marketing Channels
    Related
    • 14 Dec 2015
    • News

    Deflategate and the Sustained Success of the New England Patriots

      Matthew C. Weinzierl

      Matt Weinzierl is Senior Associate Dean and Chair of the MBA Program at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the Business, Government, and the International Economy Unit, and a Research... View Details

      Keywords: aerospace
      • May 2013
      • Teaching Note

      Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

      By: Frank V. Cespedes and Heather Beckham
      This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
      Keywords: Analytics and Data Science; Analysis; Product Marketing
      Related
      • 20 Dec 2018
      • Cold Call Podcast

      Using Fintech to Disrupt Eastern Bank from Within

      Keywords: Re: Karen Mills; Banking; Financial Services

        Importance of Being Causal

        Causal inference is the study of how actions, interventions, or treatments affect outcomes of interest. The methods that have received the lion’s share of attention in the data science literature for establishing causation are variations of randomized... View Details

        • 16 May 2016
        • HBS Case

        Food Safety Economics: The Cost of a Sick Customer

        parasites, or chemicals to consumers. In 2010, 582 million cases of 22 different foodborne diseases resulted in 351,000 deaths worldwide, with salmonella, E.coli, and norovirus resulting in the greatest number of fatalities, according to... View Details
        Keywords: by Dina Gerdeman; Food & Beverage
        • 16 Nov 2022
        • News

        Investing in Indigenous Sovereignty

        • August 2013 (Revised July 2014)
        • Case

        Coffee Wars in India: Café Coffee Day Takes On the Global Brands

        By: David B. Yoffie and Tanya Bijlani
        Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
        Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India
        Related
        • 16 Jun 2015
        • First Look

        First Look: June 16, 2015

          Publications June 2015 Review of Accounting Studies Speaking of the Short-Term: Disclosure Horizon and Managerial Myopia By: Brochet, Francois, Maria Loumioti, and George Serafeim Abstract—We study... View Details
        Keywords: Sean Silverthorne
        • 15 May 2017
        • News

        New Black Entrepreneurship Course Draws Strong Interest

        • 02 Aug 2024
        • HBS Case

        How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

        example of the growing number of social entrepreneurs whose credo is “putting purpose before profit,” as Harvard Business School Senior Lecturer and serial entrepreneur Reza Satchu chronicles in a 2024 case study, “Flashfood: The Magic of... View Details
        Keywords: by Lane Lambert; Technology; Information Technology
        • 29 Feb 2016
        • HBS Case

        Bigbelly's Big Bet on the Digital Trash Can

        advertising. “Government is a giant customer. They buy a lot of stuff” Harvard Business School professor Mitchell Weiss explores this strategy pivot in a new case on Bigbelly, co-written with case researcher... View Details
        Keywords: by Michael Blanding; Energy
        • March 2023 (Revised November 2023)
        • Module Note

        The Social Purpose of the Firm

        By: Debora L. Spar and Julia M. Comeau
        The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details
        Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands
        Related
        • July 2019
        • Teaching Note

        AT&T, Retraining, and the Workforce of Tomorrow

        By: William R. Kerr and Carl Kreitzberg
        A Teaching Note for the "AT&T, Retraining, and the Workforce of Tomorrow" case study (HBS#820-017). The case describes how AT&T designed and implemented a program to retrain 100,000 of its workers. The case first reviews the technological forces that compelled AT&T to... View Details
        Keywords: AT＆T; Workforce; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Transformation; Telecommunications Industry; Communications Industry; United States
        Related