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Research Summary

Relationship Marketing Practice

Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details

2018
Other Teaching and Training Material

Financial Accounting Reading: Liabilities

By: Suraj Srinivasan

Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. Many readings include videos and Interactive Illustrations to help students master complex concepts.
This is a standalone reading designed to enhance... View Details

Keywords: Financial Accounting; Liabilities; Financial Statements

February 2008 (Revised February 2008)
Case

Yale School of Management

By: Srikant M. Datar, David A. Garvin and James Weber

In the fall of 2006, the Yale School of Management launched a new core curriculum in its MBA program. The new curriculum eliminated traditional discipline-based courses such as finance and marketing and replaced them with courses that sought to integrate teaching and... View Details

Keywords: Transformation; Business Education; Curriculum and Courses; Learning; Teaching; Integration

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September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

2014
Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details

Keywords: Competitive Strategy; Organizational Structure

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07 Sep 2021
Cold Call Podcast

How to Lead through a Merger: US Airways and American Airlines

Keywords: Re: David G. Fubini

Teaching

Overview

By: Charles C.Y. Wang

Charles C.Y. Wang is the Tandon Family Professor of Business Administration at Harvard Business School in the Accounting and Management Unit and is currently course head of Financial Reporting and Control in the MBA core curriculum; he is also a coordinator of the... View Details

March 2024
Teaching Note

Teaching Note: Transforming a Region: Gothenburg's path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell

This TN provides guidance on how to leverage the case on Gothenburg's economic evolution and the role of the regional economic development agency in this process. Gothenburg is an old industrial city that has been hit by a number of deep shocks in its history. Its core... View Details

Keywords: Regional Policy; Regional Growth; Cluster; Economic Development; Transition; Economy; Auto Industry; Green Technology Industry; Sweden

May 2020
Article

Sales Leadership During and After the Crisis

By: Frank V. Cespedes

Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details

Keywords: Sales; Leadership; Health Pandemics; Crisis Management

August 2017
Case

'Not so fast...' Litigation Strategy in EMC Corporation v. Donatelli (A)

By: Lena G. Goldberg and Danielle V. Holland

The sudden departure to Hewlett-Packard of a top-level EMC Corporation executive who had full knowledge of EMC’s operations, business plans, and key personnel ignited a bi-coastal battle between two fierce rivals that was played out in courts competing for jurisdiction... View Details

Keywords: Non-competition Agreements; Key Employee Agreements; Litigation Strategy; Law; Preliminary Injunctions; Jurisdictional Disputes; Conflict Of Laws; Lawsuits and Litigation; Strategy; Contracts

Article

The Value of Trading Relations in Turbulent Times

By: Marco Di Maggio, Amir Kermani and Zhaogang Song

This paper investigates how dealers’ trading relations shape their trading behavior in the corporate bond market. Dealers charge lower spreads to dealers with whom they have the strongest ties and more so during periods of market turmoil. Systemically important dealers... View Details

Keywords: OTC Markets; Network; Corporate Bonds; Crisis; Intermediation Chains; Leaning Against The Wind; Networks; Bonds; Behavior; Financial Crisis

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February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

2020
Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli

This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details

Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States

March–April 2019
Article

The Dual-Purpose Playbook

By: Julie Battilana, Anne-Claire Pache, Metin Sengul and Marissa Kimsey

Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business... View Details

Keywords: Hybrid Organizing; Business And Society; Organizational Change and Adaptation; Business Model; Goals and Objectives; Organizational Structure; Leadership

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Register to Read

2017
Module Note

Financial Accounting Reading: Analyzing Financial Statements

By: Suraj Srinivasan and V.G. Narayanan

Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. Many Readings include videos and Interactive Illustrations to help students master complex concepts.
This reading helps students understand that financial... View Details

Keywords: Financial Ratios; Financial Statements; Analysis; Accounting

November 2009 (Revised November 2010)
Case

SIPEF: Biological Assets at Fair Value under IAS 41

This case examines fair value accounting under lAS 41 for a European-listed agricultural firm. Students identify the firm's core operations, distinguishing the IFRS treatment for three distinct assets: land, agricultural assets that reside on the land, and inventory... View Details

Keywords: Business Earnings; Fair Value Accounting; Financial Reporting; International Accounting; Standards; Valuation; Agriculture and Agribusiness Industry; Europe

22 Sep 2016
News

Innovation Under Constraint: Constructing a Turnaround at Lego

19 Sep 2016
Video

Innovation Under Constraint: Constructing a Turnaround at Lego

September 2012
Supplement

Industrial Metrology: Getting In-Line? (B)

Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement... View Details

Keywords: Performance Trajectories; Emerging Technologies; Manufacturing Tools; Carl Zeiss; Go-to-market Strategy; Disruptive Innovation; Technological Innovation; Production; Performance Improvement; Measurement and Metrics; Manufacturing Industry; Germany

March 2002 (Revised August 2002)
Case

Microsoft.NET

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Applications and Software; Growth and Development Strategy; Change Management; Talent and Talent Management; Policy; Business Model; Computer Industry; Web Services Industry

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