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  • All HBS Web  (2,728)
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  • Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • March 1982 (Revised August 1988)
  • Case

Duncan Field (A)

Duncan Field, having left employment in the cable television industry, is attempting to find and buy a cable system with a financial backer. Traces Duncan's career path preparing for this move, shows development of his financial backing, follows his search, and... View Details
Keywords: Entrepreneurship; Personal Development and Career; Media and Broadcasting Industry
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Thurston, Philip H., Richard O. von Werssowetz, and H. Irving Grousbeck. "Duncan Field (A)." Harvard Business School Case 382-137, March 1982. (Revised August 1988.)
  • September 1995 (Revised October 1996)
  • Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
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Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • 25 Oct 2020
    • News

    How Consumers Really Use Online Reviews

    • April 2022
    • Supplement

    MicroStrategy: Accounting for Cryptocurrency (B)

    By: Jonas Heese and Annelena Lobb
    In early 2022, the technology firm MicroStrategy unveiled a series of letters with the SEC that questioned its accounting practices around its holdings of Bitcoin. Since 2020, the firm had shifted its strategy to include not just selling software but buying and holding... View Details
    Keywords: Cryptocurrency; Bitcoin; Holding Structures; SEC; Accounting; Finance; Financial Strategy; Technology Industry
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    Heese, Jonas, and Annelena Lobb. "MicroStrategy: Accounting for Cryptocurrency (B)." Harvard Business School Supplement 122-079, April 2022.
    • 25 Jan 2013
    • News

    Decision Making 101: Reflection, Followed by Action

    • 06 Dec 2014
    • News

    The Genius of Starbucks and Howard Schultz

    • July 2016
    • Article

    Taxation, Corruption, and Growth

    By: Philippe Aghion, Ufuk Akcigit, Julia Cagé and William R. Kerr
    We build an endogenous growth model to analyze the relationships between taxation, corruption, and economic growth. Entrepreneurs lie at the center of the model and face disincentive effects from taxation but acquire positive benefits from public infrastructure.... View Details
    Keywords: Endogenous Growth; Public Goods; Corruption; Crime and Corruption; Entrepreneurship; Taxation; Economic Growth
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    Aghion, Philippe, Ufuk Akcigit, Julia Cagé, and William R. Kerr. "Taxation, Corruption, and Growth." Special Issue on The Economics of Entrepreneurship. European Economic Review 86 (July 2016): 24–51.
    • 2013
    • Book

    The Art of Negotiation: How to Improvise Agreement in a Chaotic World

    By: Michael Wheeler
    A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger... View Details
    Keywords: Negotiation
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    Wheeler, Michael. The Art of Negotiation: How to Improvise Agreement in a Chaotic World. New York: Simon & Schuster, 2013.
    • December 2010 (Revised June 2011)
    • Case

    Boston Properties (A)

    By: Ryan D. Taliaferro and Aldo Sesia
    Investment manager Eliza Baena confronts an apparent convertible bond arbitrage opportunity when she notices a narrowing spread between two Boston Properties (BXP) bonds, one a convertible bond and the other a straight bond, in the wake of the 2008 Lehman bankruptcy.... View Details
    Keywords: Asset Management; Bonds; Investment
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    Taliaferro, Ryan D., and Aldo Sesia. "Boston Properties (A)." Harvard Business School Case 211-018, December 2010. (Revised June 2011.)
    • August 2010
    • Article

    Sell-Side School Ties

    By: Lauren H. Cohen, Christopher J. Malloy and Andrea Frazzini
    We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data on the educational backgrounds of sell-side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to... View Details
    Keywords: Investment Return; Investment Portfolio; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Knowledge Acquisition; Social and Collaborative Networks
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    Cohen, Lauren H., Christopher J. Malloy, and Andrea Frazzini. "Sell-Side School Ties." Journal of Finance 65, no. 4 (August 2010): 1409–1437. (Winner of Smith Breeden Prize for the Best Paper Published in the Journal of Finance in Asset Pricing (Distinguished Paper) 2010.)
    • 2021
    • Article

    An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services

    By: David A. Maber, Boris Groysberg and Paul M. Healy
    This paper uses a proprietary panel dataset to categorize and quantify the activities that sell-side brokerage analysts use to build and sustain their network of buy-side client relations. We then examine the marginal impact of these activities on key analyst outcome... View Details
    Keywords: Sell-side Analysts; Analyst Ratings; Brokerage Commissions; Earnings Forecasts
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    Maber, David A., Boris Groysberg, and Paul M. Healy. "An Empirical Examination of Sell-Side Brokerage Analysts' Published Research, Concierge Services, and High-Touch Services." European Accounting Review 30, no. 4 (2021): 827–853.
    • 25 Nov 2013
    • News

    Does successful viral marketing lead to a successful product?

    • 22 Jul 2016
    • News

    Business Leadership, Presidential Politics and Social Engagement: Choose Carefully

    • 14 Oct 2013
    • News

    Intelligent Redesign of Health Care

    • 25 Oct 2024
    • Blog Post

    Harvard Business School Announces Latest RISE Fellows

    to MBA candidates in each class who, prior to enrolling at HBS, have demonstrated exemplary commitment to serving Black/African American, Hispanic/Latinx, and other marginalized communities of color within the US. “This cohort of fellows... View Details
    • February 2016 (Revised July 2017)
    • Case

    An Australian Ballot for California?

    By: David Moss, Marc Campasano and Dean Grodzins
    In early 1891, California lawmakers were considering a plan to reform the state's elections through the introduction of an “Australian” ballot. Under this new system, candidates from all qualifying parties would appear on official ballots, which would be printed by... View Details
    Keywords: Voting; Ethics; Political Elections; Laws and Statutes; Change; California
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    Moss, David, Marc Campasano, and Dean Grodzins. "An Australian Ballot for California?" Harvard Business School Case 716-054, February 2016. (Revised July 2017.)
    • 29 Aug 2016
    • News

    What happened to the opera music at Starbucks?

    • 03 May 2019
    • News

    It’s All About Mindset

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