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    • All HBS Web  (3,378)
      • Faculty Publications  (562)

      Behavior And Behavioral Decision MakingRemove Behavior And Behavioral Decision Making →

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      • 2007
      • Working Paper

      Choice, Rationality and Welfare Measurement

      By: Jerry R. Green and Daniel A. Hojman
      We present a method for evaluating the welfare of a decision maker, based on observed choice data. Unlike the standard economic theory of revealed preference, our method can be used whether or not the observed choices are rational. Paralleling the standard theory we... View Details
      Keywords: Welfare Economics; Behavioral Economics; Psychology; Decision Making; Economics; Voting
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      Green, Jerry R., and Daniel A. Hojman. "Choice, Rationality and Welfare Measurement." HKS Faculty Research Working Paper Series, No. 2144, November 2007.
      • 2007
      • Working Paper

      The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta

      By: Michael I. Norton and Leonard Lee
      Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,... View Details
      Keywords: Price; Profit; Spending; Consumer Behavior; Retail Industry
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      Norton, Michael I., and Leonard Lee. "The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta." Harvard Business School Working Paper, No. 08-029, November 2007.
      • 2007
      • Working Paper

      Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding whether to behave responsibly or indulge in impulsivity, psychologists and economists did not begin to empirically investigate this type of... View Details
      Keywords: Decision Choices and Conditions; Ethics; Policy; Behavior; Conflict and Resolution
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making." Harvard Business School Working Paper, No. 08-020, September 2007.
      • September 2007
      • Article

      Investigative Negotiation

      By: Deepak Malhotra and Max H. Bazerman
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into... View Details
      Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Negotiation Process; Negotiation Tactics; Motivation and Incentives; Perspective; Pharmaceutical Industry
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      Malhotra, Deepak, and Max H. Bazerman. "Investigative Negotiation." Harvard Business Review 85, no. 9 (September 2007).
      • 2007
      • Working Paper

      Mental Accounting and Small Windfalls: Evidence from an Online Grocer

      By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
      We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
      Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Food and Beverage Industry
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      Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
      • 2007
      • Working Paper

      A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

      By: Anita Elberse
      Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
      Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
      • 2007
      • Working Paper

      The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are

      By: Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni and Max H. Bazerman
      This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and evaluation is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details
      Keywords: Forecasting and Prediction; Ethics; Behavior; Cognition and Thinking; Perception; Prejudice and Bias
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      Tenbrunsel, Ann E., Kristina A. Diekmann, Kimberly A. Wade-Benzoni, and Max H. Bazerman. "The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are." Harvard Business School Working Paper, No. 08-012, August 2007. (revised January 2009, previously titled "Why We Aren't as Ethical as We Think We Are: A Temporal Explanation.")
      • 2007
      • Chapter

      Behavioral Corporate Finance: A Survey

      By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler
      Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details
      Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance
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      Baker, Malcolm, Richard Ruback, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Survey." In The Handbook of Corporate Finance, Volume 1: Empirical Corporate Finance, edited by Espen Eckbo. New York: Elsevier/North-Holland, 2007.
      • May 2007
      • Article

      Corporate Financing Decisions When Investors Take the Path of Least Resistance

      By: Malcolm Baker, Joshua Coval and Jeremy Stein
      We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
      Keywords: Behavior; Investment; Policy; Corporate Finance
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      Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." Journal of Financial Economics 84, no. 2 (May 2007): 266–298.
      • May 2007
      • Article

      Inner Work Life: Understanding the Subtext of Business Performance

      By: Teresa M. Amabile and Steven J. Kramer
      Anyone in management knows that employees have their good days and their bad days and that, for the most part, the reasons for their ups and downs are unknown. Most managers simply shrug their shoulders at this fact of work life. But does it matter, in terms of... View Details
      Keywords: Employees; Performance; Motivation and Incentives; Perception; Practice
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      Amabile, Teresa M., and Steven J. Kramer. "Inner Work Life: Understanding the Subtext of Business Performance." Harvard Business Review 85, no. 5 (May 2007).
      • May 2007
      • Article

      Managing Your Boss

      By: John J. Gabarro and John P. Kotter
      The best way to make a major impact in your organization? Forge a strong relationship with your boss. You'll get the support and resources you need to put your great ideas into action. But "managing up" isn't easy. For example, if you're reporting to a new CEO, you... View Details
      Keywords: Organizations; Relationships; Value; Behavior; Communication; Decisions
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      Gabarro, John J., and John P. Kotter. "Managing Your Boss." Managing Up, 2nd Edition (HBR Article Collection). Harvard Business Review 85, no. 5 (May 2007).
      • March 2007
      • Article

      Behavioral Decision Research, Legislation, and Society: Three Cases

      By: M. H. Bazerman
      Citation
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      Bazerman, M. H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Capitalism and Society 2, no. 1 (March 2007).
      • Article

      Investor Sentiment in the Stock Market

      By: Malcolm Baker and Jeffrey Wurgler
      We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
      Keywords: Financial Markets; Stocks; Investment Return; Valuation; Forecasting and Prediction; Volatility; Price; Risk and Uncertainty; Behavioral Finance
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." Journal of Economic Perspectives 21, no. 2 (Spring 2007): 129–151.
      • 2007
      • Working Paper

      Behavioral Decision Research, Legislation, and Society: Three Cases

      By: Max H. Bazerman
      Citation
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      Bazerman, Max H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Harvard Business School Working Paper, No. 07-049, January 2007.
      • August 2006
      • Article

      Investor Sentiment and the Cross Section of Stock Returns

      By: Malcolm Baker and Jeffrey Wurgler
      We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
      Keywords: Behavioral Finance; Stocks; Investment Return; Forecasting and Prediction; Motivation and Incentives; Risk and Uncertainty; Volatility
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment and the Cross Section of Stock Returns." Journal of Finance 61, no. 4 (August 2006): 1645–1680.
      • 2006
      • Chapter

      A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour

      By: M. A. Neale, A. E. Tenbrunsel, T. Galvin and M. H. Bazerman
      Keywords: Decision Making; Perspective; Behavior; Cognition and Thinking; Organizations; Mathematical Methods
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      Neale, M. A., A. E. Tenbrunsel, T. Galvin, and M. H. Bazerman. "A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour." In The SAGE Handbook of Organization Studies. 2nd ed. Edited by Stewart R. Clegg, Cynthia Hardy, Thomas Lawrence, and Walter Nord. Sage Publications, 2006.
      • May 2006 (Revised October 2007)
      • Case

      EU Verdict Against Microsoft

      By: David B. Yoffie and Michael Slind
      In 2004, following an investigation that began in 1998, the European Commission (EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows... View Details
      Keywords: Judgments; Governance Compliance; Lawsuits and Litigation; Monopoly; Business and Government Relations; Competitive Strategy; Software; European Union; United States
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      Yoffie, David B., and Michael Slind. "EU Verdict Against Microsoft." Harvard Business School Case 706-503, May 2006. (Revised October 2007.)
      • December 2005
      • Article

      Adjusting Choice Models to Better Predict Market Behavior

      By: Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker
      Keywords: Decision Choices and Conditions; Markets; Behavior
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      Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005).
      • 2005
      • Dictionary Entry

      Behavioral Decision Research

      By: M. H. Bazerman
      Keywords: Decision Making; Behavior; Research
      Citation
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      Bazerman, M. H. "Behavioral Decision Research." In Blackwell Encyclopedia of Organizational Behavior. Edited by N. Nicholson, P. Audia, and M. Pillutla. Blackwell Publishing, 2005.
      • September 2005
      • Case

      IBM Network Technology (A) (Abridged)

      By: Michael L. Tushman
      An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. Exemplifies how organizational design and... View Details
      Keywords: Organizational Design; Management Teams; Leadership Style; Growth and Development; Growth and Development Strategy; Employees; Information Technology Industry
      Citation
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      Tushman, Michael L. "IBM Network Technology (A) (Abridged)." Harvard Business School Case 406-053, September 2005.
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