Apparel and Accessories Industry - Publications - Faculty & Research

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

Citation

Find at Harvard

Register to Read

February 1995
Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell

Teaching Note for (9-593-111). View Details

Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry

Citation

September 1994
Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry

Citation

Find at Harvard

01 Dec 2002
News

Alumni Honorees Urge Students to Emphasize Ethics

Esquel Group is a leading textile and apparel manufacturer, didn't shy away from the fact that her industry is typically regarded as anything but socially conscious.... View Details

April 1997
Teaching Note

Northco (A) TN

By: Ananth Raman and Kim Bowon

Teaching Note for (9-697-017). View Details

Keywords: Manufacturing Industry; Manufacturing Industry

Citation

Purchase

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

Citation

Purchase

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe

Citation

Educators

Purchase

January 2008 (Revised October 2010)
Supplement

Sara Campbell Ltd. (B)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky

Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry

Citation

Purchase

01 Dec 1999
News

New Releases

Apparel and Textile Industries is based on eight years of study. The keys to success in an age of product proliferation, the authors found, are no longer economies of scale... View Details

April 1994
Supplement

Planet Reebok (B)

By: John A. Quelch

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

Citation

Purchase

11 Jun 2015
News

Leading the way in sustainable style

Marjorie Yang (MBA 1976), the chairman and CEO of garment-manufacturing giant The Esquel Group, doesn’t spend much time talking about apparel anymore. Instead, she’s focused on improving the livelihood of... View Details

June 2006 (Revised October 2007)
Case

Takashimaya in Transition

By: Rajiv Lal, Masako Egawa and Chisato Toyama

Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Apparel and Accessories Industry; Apparel and Accessories Industry; Japan

Citation

Find at Harvard

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

Citation

Find at Harvard

Purchase

July 1995
Teaching Note

Sport Obermeyer, Ltd. TN

By: Janice H. Hammond and Ananth Raman

Teaching Note for (9-695-022). View Details

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Hong Kong

Citation

Purchase

26 Mar 2008
First Look

First Look: March 26, 2008

him to drive significant change in an industry and Japanese society in the second half of the twentieth century. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408039... View Details

Keywords: Martha Lagace