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- Faculty Publications (453)
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- All HBS Web (605)
- Faculty Publications (453)
- September 1999 (Revised November 1999)
- Case
Maxwell Shoe Company, Inc.
This case examines analysts' claim that Maxwell's stock was undervalued. View Details
Palepu, Krishna G. "Maxwell Shoe Company, Inc." Harvard Business School Case 100-038, September 1999. (Revised November 1999.)
- September 1982 (Revised January 1986)
- Teaching Note
New Balance Athletic Shoes, Teaching Note
By: Kim B. Clark
Teaching Note for (9-680-110). View Details
Keywords: Apparel and Accessories Industry
- April 1991 (Revised September 1991)
- Teaching Note
L.L. Bean, Inc.: Corporate Strategy, Teaching Note
By: Walter J. Salmon
Teaching Note for (9-581-159). View Details
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
- January 1977 (Revised November 1982)
- Case
Gant Shirtmakers
Keywords: Apparel and Accessories Industry
Greyser, Stephen A. "Gant Shirtmakers." Harvard Business School Case 577-088, January 1977. (Revised November 1982.)
- October 1984 (Revised June 1985)
- Teaching Note
NIKE (A), Teaching Note
Teaching Note for (9-385-025). View Details
Keywords: Apparel and Accessories Industry
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- August 1994 (Revised May 1999)
- Teaching Note
Citizen Watch Company, Ltd.: Cost Reduction for Mature Products TN
By: Robin Cooper and Robert S. Kaplan
- November 2005 (Revised July 2006)
- Supplement
Cutter & Buck (B)
By: William A. Sahlman and Victoria Winston
Keywords: Apparel and Accessories Industry
Sahlman, William A., and Victoria Winston. "Cutter & Buck (B)." Harvard Business School Supplement 806-029, November 2005. (Revised July 2006.)
- January 1995 (Revised March 1995)
- Teaching Note
Talbots TN
By: Walter J. Salmon and David Wylie
Teaching Note for (9-591-006). View Details
Keywords: Apparel and Accessories Industry
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- April 1985
- Background Note
NIKE: International Context
By: Malcolm S. Salter and Michael J. Roberts
Keywords: Apparel and Accessories Industry
Salter, Malcolm S., and Michael J. Roberts. "NIKE: International Context." Harvard Business School Background Note 385-328, April 1985.
- March 2003 (Revised January 2010)
- Case
Patagonia
By: Forest L. Reinhardt, Ramon Casadesus-Masanell and Deborah Freier
Keywords: Apparel and Accessories Industry
Reinhardt, Forest L., Ramon Casadesus-Masanell, and Deborah Freier. "Patagonia." Harvard Business School Case 703-035, March 2003. (Revised January 2010.)
- February 2006
- Supplement
Gucci Group N.V. (Domenico De Sole)
By: David B. Yoffie
Keywords: Apparel and Accessories Industry
Yoffie, David B. "Gucci Group N.V. (Domenico De Sole)." Harvard Business School Video Supplement 706-805, February 2006.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- October 1980 (Revised July 1985)
- Case
Stride Rite Corp. (A)
By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
Salmon, Walter J. "Stride Rite Corp. (A)." Harvard Business School Case 581-039, October 1980. (Revised July 1985.)
- October 1984
- Teaching Note
NIKE (E1): The Announcement, Teaching Note
Teaching Note for (9-385-034). View Details
- 11 Jun 2015
- News
Leading the way in sustainable style
Marjorie Yang (MBA 1976), the chairman and CEO of garment-manufacturing giant The Esquel Group, doesn’t spend much time talking about apparel anymore. Instead, she’s focused on improving the livelihood of... View Details
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
bankers, programmers, creatives, and general managers often leave with a team of colleagues to join a competitor. This phenomenon is called a lift out. It is observed in industries as diverse as medicine,... View Details
Keywords: by Martha Lagace