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    • News  (49)
    • Research  (532)
  • Faculty Publications  (466)

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  • All HBS Web  (620)
    • People  (1)
    • News  (49)
    • Research  (532)
  • Faculty Publications  (466)
← Page 24 of 620 Results →
  • September 2000
  • Case

Atherton Clothing Company (B)

By: John A. Davis and Andrew Z. Tubman
Supplements the (A) case. View Details
Keywords: Entrepreneurship; Apparel and Accessories Industry
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Davis, John A., and Andrew Z. Tubman. "Atherton Clothing Company (B)." Harvard Business School Case 801-150, September 2000.
  • November 1994 (Revised March 1995)
  • Supplement

Levi Strauss & Co.: Global Sourcing (B)

By: Lynn S. Paine and Jane Palley Katz
Describes the decision taken by Levi Strauss & Co.'s CEO. View Details
Keywords: Apparel and Accessories Industry; China
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Paine, Lynn S., and Jane Palley Katz. "Levi Strauss & Co.: Global Sourcing (B)." Harvard Business School Supplement 395-128, November 1994. (Revised March 1995.)
  • May 1981
  • Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.
Keywords: Forecasting and Prediction; Apparel and Accessories Industry
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Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (B)." Harvard Business School Supplement 181-123, May 1981.
  • September 1985 (Revised March 1989)
  • Teaching Note

Benetton (A), Teaching Note

By: James L. Heskett
Teaching Note for (9-685-014). View Details
Keywords: Apparel and Accessories Industry; United States; Europe
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Heskett, James L. "Benetton (A), Teaching Note." Harvard Business School Teaching Note 686-019, September 1985. (Revised March 1989.)
  • April 2002
  • Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak
Supplements the (A) case. View Details
Keywords: Apparel and Accessories Industry
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Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (C)." Harvard Business School Supplement 702-479, April 2002.
  • September 1994
  • Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Apparel and Accessories Industry
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Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
  • February 1995
  • Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell
Teaching Note for (9-593-111). View Details
Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry
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Bell, David E. "Vanity Fair Mills: Market Response System TN." Harvard Business School Teaching Note 595-095, February 1995.
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • 14 May 2007
  • Research & Ideas

The Key to Managing Stars? Think Team

bankers, programmers, creatives, and general managers often leave with a team of colleagues to join a competitor. This phenomenon is called a lift out. It is observed in industries as diverse as medicine,... View Details
Keywords: by Martha Lagace
  • September 2002 (Revised June 2003)
  • Case

Cartier v. Metro

Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details
Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union
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Bagley, Constance E., and Claude Mosseri-Marlio. "Cartier v. Metro." Harvard Business School Case 803-054, September 2002. (Revised June 2003.)
  • 01 Sep 2005
  • News

Perfection’s Price

MICHAEL KAPLAN (left, with brother and partner Nicholas) reflects on lessons learned and looks ahead to future growth. Michael Kaplan (MBA ’02) had a great idea for a start-up: a fashionable View Details
Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
  • June 2022
  • Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
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Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
  • December 1990
  • Teaching Note

Beauregard Textile Co., Teaching Note

By: Francis Aguilar
Teaching Note for (9-191-058). View Details
Keywords: Apparel and Accessories Industry
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Aguilar, Francis. "Beauregard Textile Co., Teaching Note." Harvard Business School Teaching Note 191-115, December 1990.
  • July 2004 (Revised March 2006)
  • Teaching Note

Vans: Skating on Air (TN)

By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry
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Moon, Youngme E. "Vans: Skating on Air (TN)." Harvard Business School Teaching Note 505-008, July 2004. (Revised March 2006.)
  • April 1989 (Revised November 1993)
  • Case

Georgetown Leather Design

By: Walter J. Salmon
Keywords: Apparel and Accessories Industry
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Salmon, Walter J. "Georgetown Leather Design." Harvard Business School Case 589-111, April 1989. (Revised November 1993.)
  • August 1984 (Revised January 1989)
  • Teaching Note

Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note

By: Richard S. Tedlow
Teaching Note for (9-582-134). View Details
Keywords: Apparel and Accessories Industry
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Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits, Teaching Note." Harvard Business School Teaching Note 585-056, August 1984. (Revised January 1989.)
  • October 1984
  • Teaching Note

NIKE (B1): Business Class Travel, Teaching Note

Teaching Note for (9-385-028). View Details
Keywords: Accounting; Policy; Apparel and Accessories Industry
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Roberts, Michael J. "NIKE (B1): Business Class Travel, Teaching Note." Harvard Business School Teaching Note 385-095, October 1984.
  • January 2008 (Revised October 2010)
  • Supplement

Sara Campbell Ltd. (B)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
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Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
  • April 2010
  • Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman
Teaching Note for [606094]. View Details
Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry
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Huckman, Robert S. "New Balance Athletic Shoe, Inc. (TN)." Harvard Business School Teaching Note 610-072, April 2010.
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