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  • All HBS Web  (8,457)
    • People  (24)
    • News  (2,294)
    • Research  (5,509)
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    • Multimedia  (260)
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  • April 1997 (Revised July 2003)
  • Case

Viacom, Inc.: Video Supplement

By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on... View Details
Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
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Bower, Joseph L., Thomas R. Eisenmann, and Sonja Ellingson Hout. "Viacom, Inc.: Video Supplement." Harvard Business School Case 397-066, April 1997. (Revised July 2003.)
  • January 2008 (Revised October 2010)
  • Supplement

Sara Campbell Ltd. (B)

By: Romana Autrey, V.G. Narayanan and Julia Rozovsky
Supplements the Sara Campbell Ltd. (A) case by introducing additional concerns with Holt. In January of 1999, Campbell received a certified letter written by Holt. The letter described Holt's own frustration in working for Campbell. Students are given context to... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Management; Apparel and Accessories Industry
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Autrey, Romana, V.G. Narayanan, and Julia Rozovsky. "Sara Campbell Ltd. (B)." Harvard Business School Supplement 108-071, January 2008. (Revised October 2010.)
  • Article

Creativity As a Matter of Choice: Prior Experience and Task Instruction As Boundary Conditions for the Positive Effect of Choice on Creativity

By: Roy Y.J. Chua and S. Iyengar
Keywords: Decision Choices and Conditions; Creativity; Information; Outcome or Result
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Chua, Roy Y.J., and S. Iyengar. "Creativity As a Matter of Choice: Prior Experience and Task Instruction As Boundary Conditions for the Positive Effect of Choice on Creativity." Journal of Creative Behavior 42, no. 3 (September 2008): 164–180.
  • December 2001
  • Case

SinoSecurities.com

By: F. Warren McFarlan and Fred Young
Describes a complex software project that has run into difficulties. Students must decide whether to press forward, stop the project, or reconfigure it. Illustrates many of the similarities to challenges facing U.S. and Chinese companies in this difficult arena. View Details
Keywords: Information Technology; Applications and Software; Decisions; Problems and Challenges; Financial Services Industry; China; United States
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McFarlan, F. Warren, and Fred Young. "SinoSecurities.com." Harvard Business School Case 302-072, December 2001.
  • Article

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
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Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
  • 01 May 2004
  • News

Telling Tales

Keywords: Stephen Denning
  • August 2009 (Revised August 2010)
  • Supplement

Eddie Bauer (C)

By: Paul M. Healy, Sharon P. Katz and Aldo Sesia
The Eddie Bauer (C) case describes what happened and the outlook for the retailer. View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Voting; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; United States
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Healy, Paul M., Sharon P. Katz, and Aldo Sesia. "Eddie Bauer (C)." Harvard Business School Supplement 110-010, August 2009. (Revised August 2010.)
  • March 2022
  • Case

Auto Mag (Abridged)

By: David E. Bell
A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to... View Details
Keywords: Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction
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Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.
  • September 1984
  • Article

Diffusing Innovations When the Users are not the Choosers: The Case of Dentists

By: D. A. Leonard
Keywords: Innovation and Invention; Decision Choices and Conditions; Health
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Leonard, D. A. "Diffusing Innovations When the Users are not the Choosers: The Case of Dentists." Knowledge 6, no. 1 (September 1984): 89–111.
  • October 2003 (Revised January 2016)
  • Supplement

The BCPC Internet Strategy Team: Morgan Jones

By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details
Keywords: Groups and Teams; Decision Choices and Conditions
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Morgan Jones." Harvard Business School Supplement 604-036, October 2003. (Revised January 2016.)
  • February 2003
  • Case

Jeff Sloane (A)

Traces the career decision-making process of Jeff Sloane, an MBA student, from his second year of graduate school through five (plus) years post-graduation. Sloane encounters many significant challenges, including the adverse effects of a faltering economy, the tragedy... View Details
Keywords: Decision Choices and Conditions; Personal Development and Career
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Higgins, Monica C. "Jeff Sloane (A)." Harvard Business School Multimedia/Video Case 403-067, February 2003.
  • May 2007
  • Article

Aspects of Endowment: A Query Theory of Value Construction

By: Eric Johnson, Gerald Häubl and Anat Keinan
How do people judge the monetary value of objects? One clue is provided by the typical endowment study (D. Kahneman, J. L. Knetsch, & R. H. Thaler, 1991), in which participants are randomly given either a good, such as a coffee mug, that they may later sell ("sellers")... View Details
Keywords: Profit; Forecasting and Prediction; Theory; Valuation; Loss; Ownership; Decision Choices and Conditions
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Johnson, Eric, Gerald Häubl, and Anat Keinan. "Aspects of Endowment: A Query Theory of Value Construction." Journal of Experimental Psychology: Learning, Memory, and Cognition 33, no. 3 (May 2007): 461–474.
  • 04 Feb 2016
  • Cold Call Podcast

The Space Shuttle Columbia’s Final Mission

Keywords: Re: Amy C. Edmondson
  • 26 Sep 2014
  • Working Paper Summaries

Dangerous Expectations: Breaking Rules to Resolve Cognitive Dissonance

Keywords: by Celia Moore, S. Wiley Wakeman & Francesca Gino
  • 04 Oct 2007
  • Working Paper Summaries

Fair (and Not So Fair) Division

Keywords: by John W. Pratt
  • Article

Feeling Authentic Serves as a Buffer Against Rejections

By: F. Gino and M. Kouchaki
Social exclusion is a painful yet common experience in many people’s personal and professional lives. This research demonstrates that feeling authentic serves as a buffer against social rejection, leading people to experience less social pain. Across five studies,... View Details
Keywords: Authenticity; Social Exclusion; Threat; Decision Making; Perception; Relationships
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Gino, F., and M. Kouchaki. "Feeling Authentic Serves as a Buffer Against Rejections." Organizational Behavior and Human Decision Processes 160 (September 2020): 36–50.
  • Article

Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal

By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Keywords: Populism; Corruption; Betrayal; Incompetence; Voting; Attitudes
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Di Tella, Rafael, and Julio J. Rotemberg. "Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance against Elite Betrayal." Journal of Comparative Economics 46, no. 4 (December 2018): 988–1005.
  • July 2012 (Revised July 2012)
  • Case

The Madera Ranch and Water Bank

By: Andre F. Perold and Geoffrey Bernstein
The protagonist is trying to decide whether to purchase and develop an aquifer lying beneath rural land near Fresno, California. The project could fill a void for local farmers as well as surrounding municipalities and a variety of other customers throughout... View Details
Keywords: Investment; Assets; Decision Making; Agriculture and Agribusiness Industry; California
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Perold, Andre F., and Geoffrey Bernstein. "The Madera Ranch and Water Bank." Harvard Business School Case 213-003, July 2012. (Revised July 2012.)
  • December 1988 (Revised May 1989)
  • Background Note

PROFORMA: An Aid for Analyzing Accounting Statements for the Purposes of Constructing Proformas and Forecasting

By: John E. Bishop
Keywords: Accounting; Forecasting and Prediction
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Bishop, John E. "PROFORMA: An Aid for Analyzing Accounting Statements for the Purposes of Constructing Proformas and Forecasting." Harvard Business School Background Note 189-108, December 1988. (Revised May 1989.)
  • Article

Foreseeing Marketing

By: R. Deshpande
Keywords: Forecasting and Prediction; Marketing
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Deshpande, R. "Foreseeing Marketing." Journal of Marketing 63, no. 4 Special (October 1999): 164–167.
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