Publications

Research Summary

The Function of Outlet Stores

Outlet stores are ubiquitous in the retail environment, and many firms sell goods through outlets as well as their primary stores. Using a highly detailed data set from a major U.S. luxury fashion goods firm, Professor Ngwe is able to look at market segmentation by... View Details

December 2022
Article

The Contribution of Price Growth to Pharmaceutical Revenue Growth in the United States: Evidence from Medicines Sold in Retail Pharmacies

By: Pragya Kakani, Michael Chernew and Amitabh Chandra

Context: To what extent does pharmaceutical revenue growth depend on new medicines versus increasing prices for existing medicines? Moreover, does using list prices, as is commonly done, instead of prices net of confidential rebates offered by manufacturers, which are... View Details

Keywords: Revenue; Price; Policy; Business Strategy; Pharmaceutical Industry

Find at Harvard

June 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry

01 Oct 2013
First Look

First Look: October 1

new distribution methods, rising costs of production in China, and changing customer behavior. The company lacked a clear strategy and suffered from organizational misalignment. Rick Woldenberg, the former... View Details

Keywords: Sean Silverthorne

26 Feb 2013
First Look

First Look: Feb. 26

PublicationsCommentaries and Cases on the Law of Business Organization Authors:Allen, William T., Reiner Kraakman, and Guhan Subramanian Abstract This fourth edition is completely updated throughout. It now includes excerpts from important recent cases such as... View Details

Keywords: Sean Silverthorne

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies View Details

Keywords: by Danielle Kost

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

07 May 2019
News

Global Workers Are Ready for Retraining

29 Mar 2013
Working Paper Summaries

Entrepreneurs, Firms, and Global Wealth since 1850

Keywords: by Geoffrey G. Jones

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

numbers almost 40,000 firms. To understand the way Microsoft manages IP, you have to go back to the roots of the company. Back in the late 1970s, its first products were aimed at helping other programmers... View Details

Keywords: by Sean Silverthorne

August 2010 (Revised December 2010)
Supplement

Urban Water Partners (A) (CW)

By: Karthik Ramanna and George Serafeim

The case explores a new venture to bring clean water to Tanzanians who otherwise cannot access or afford it. Management has enough money to get their company through August 2010, but needs more capital. An HBS alum is interested in investing in the company;... View Details

Keywords: Human Needs; Accrual Accounting; Financial Statements; Health Industry; Utilities Industry; Dar es Salaam

29 Nov 2016
Working Paper Summaries

Fiscal Risk and the Portfolio of Government Programs

Keywords: by Samuel G. Hanson, David S. Scharfstein, and Adi Sunderam

February 2011
Case

Chegg: Textbook Rental Takes Flight

By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson

In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details

Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products

September 1988 (Revised September 1994)
Background Note

Note on Process Analysis (Abridged)

By: Roy D. Shapiro

Provides an introductory note to production processes and the use of flow diagrams. View Details

Keywords: Management Analysis, Tools, and Techniques; Management Practices and Processes; Production

January 2008 (Revised October 2015)
Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details

Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira

Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details

Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry

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