Publications

JAMES K. (“Jim”) SEBENIUS, is the Gordon Donaldson Professor of Business Administration at Harvard Business School, where he founded the Negotiation unit and teaches advanced... View Details

27 Sep 2011
Working Paper Summaries

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Keywords: by Michael Luca & Jonathan Smith; Education; Information; Publishing

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

October 2017 (Revised November 2017)
Case

Lovepop

By: Robert F. White, Ramana Nanda and Olivia Hull

As they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from... View Details

Keywords: Accelerator; Incubator; Seed Financing; Convertible Debt; Entrepreneurship; Venture Capital; Financing and Loans; Borrowing and Debt; Growth and Development Strategy; Valuation; Consumer Products Industry; Retail Industry; Boston; Massachusetts; United States

16 Nov 2020
News

Disagreement Doesn’t Have to Be Divisive

February 2005 (Revised June 2007)
Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details

Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India

Aug 04 2015
Testimonial

Expanding Insight—and Impact

26 May 2015
News

Innovation and immersion overseas

11 May 2017
Working Paper Summaries

Coordination Frictions in Venture Capital Syndicates

Keywords: by Ramana Nanda and Matthew Rhodes-Kropf; Banking

09 Jul 2021
News

“Bad Mergers” and Noncompete Clauses Targeted in Biden Executive Order

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

15 May 2013
News

Third Point Said to Urge Sony for Entertainment IPO

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

consumer spending habits, and effective store layout. Sarah Jane Gilbert: What is the difference between the "want-self" and the "should-self"? How does psychology play a role in the... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

2017
Other Article

Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

By: Alan MacCormack and Robert Lagerstrom

The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates... View Details

Keywords: Applications and Software; Design; Organizational Change and Adaptation; Performance Effectiveness

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July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

23 Feb 2011
News

The Words Many Managers Are Afraid To Say

17 Jan 2007
Op-Ed

Learning from Private-Equity Boards

quarterly earnings reports, reflecting the complexity of corporate restructurings and other long-term growth strategies. Lessons To Be Learned There are important implications of these differences for public company boards, even though... View Details

Keywords: by Malcolm Salter; Financial Services

November 1988
Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright

Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details

Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry