Publications

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

numbers almost 40,000 firms. To understand the way Microsoft manages IP, you have to go back to the roots of the company. Back in the late 1970s, its first products were aimed at helping other programmers... View Details

Keywords: by Sean Silverthorne

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

Teaching

Overview

By: Christina M. Wallace

Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

10 Dec 2020
News

How Long Can a Company Thrive Doing Just One Thing?

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; China

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

from virtual onboarding to managing anxiety and stress. Over the next few months, I will try to tackle them one by one in this space. COVID-19 has turned many companies into federations of remote workplaces, but without much guidance on... View Details

Keywords: by Boris Groysberg

August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Auto Industry; Retail Industry; Tennessee; United States

May 2006 (Revised November 2006)
Case

DVD War

By: David B. Yoffie and Michael Slind

In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details

Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

investment management themselves. Sensing this demand, which is what they do best, investment banks are now creating funds, which then are invested in other funds. This is the big new thing, the fund of... View Details

Keywords: by D. Quinn Mills

January 1998 (Revised March 2000)
Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care

Reading Rehab Hospital has experimented with a popular new concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details

Keywords: Demand and Consumers; Production; Service Operations; Health Care and Treatment; Health Industry

December 2001 (Revised April 2002)
Case

Synthes

By: John T. Gourville

Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details

Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States

21 May 2015
Working Paper Summaries

Incentives versus Reciprocity: Insights from a Field Experiment

Keywords: by Doug J. Chung & Das Narayandas

08 Sep 2016
News

Monitoring global supply chains

July 2010
Article

Is a Higher Calling Enough? Incentives Effects in the Church

By: Christopher Parsons, J. Hartzell and D. Yermack

We study the compensation and productivity of more than 2,000 Methodist ministers in a 43‐year panel data set. The church appears to use pay‐for‐performance incentives for its clergy, as their compensation follows a sharing rule by which pastors receive approximately... View Details

Keywords: Motivation and Incentives; Organizations; Religion; Performance Evaluation; Compensation and Benefits

Find at Harvard

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers