Publications

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54407 forthcoming ACM SIGecom Exchanges Good Markets (Really Do) Make Good Neighbors By: Kominers, Scott Duke Abstract—This article gives a (very) brief exposition of what market design is,... View Details

Keywords: Sean Silverthorne

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

the emergence of the CMO position, one might expect that oversight of marketing would be efficiently consolidated. However, marketing decision making has been increasingly pushed down through the corporate... View Details

Keywords: by Sean Silverthorne

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

sense of self. Thus the decision can be laden with emotional factors that are less important in decisions to buy books, music, groceries, and electronics. Ample evidence suggests that current B2C sites are... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

giver-receiver interactions—are resource-allocation decisions that also contribute to the social meaning of help. These findings illuminate the theoretical and practical overlap between helping and external leadership in... View Details

Keywords: Sean Silverthorne

January 1989 (Revised July 1991)
Case

Bank for International Development, Software Case

By: W. Carl Kester and Timothy A. Luehrman

A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details

Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation

September 2018
Case

Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

By: Elie Ofek

In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details

Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

12 Jun 2012
First Look

First Look: June 12

Self-Knowledge, Unconscious Thought, and Decision Making Authors:Maarten W. Bos and Ap Dijksterhuis Publication:In Handbook of Self-Knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press,... View Details

Keywords: Sean Silverthorne

07 Nov 2005
Research & Ideas

Exit Interview: HBS Dean Kim Clark

won't be able to do this job. Q: What was the toughest part of the job? A: It always comes down to people. The hardest decisions are about who to promote and who not to. The toughest situations are dealing with real-life human problems... View Details

Keywords: by HBS Alumni Bulletin Staff

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

two-and-a-half-day simulation puts students in charge of a brewery for 7 fictitious financial quarters. Working in four- to five-person teams, players make decisions on everything for running their business:... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

02 Aug 2024
HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

items from being thrown into landfills, and 130 million pounds of greenhouse gas emissions from that food out of the atmosphere. “Josh made the decision to commit to an idea that is not proprietary at all in a competitive space with... View Details

Keywords: by Lane Lambert; Technology; Information Technology

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest.... View Details

Keywords: Sean Silverthorne

11 Jul 2011
Research & Ideas

Non-competes Push Talent Away

start-up firm in Silicon Valley when one of his employees decided to quit and go work for a direct competitor down the street. "I told him, 'Hey, you can't do that. Didn't we make you sign a non-compete?' " Marx recalls. "He kind of... View Details

Keywords: by Carmen Nobel; Technology

14 Nov 2007
Research & Ideas

Growing CEOs from the Inside

There is no more important decision a board can make than naming a CEO. Yet most companies pay scant attention to the issue of succession other than a few whispered names in the hallways. The result? The... View Details

Keywords: by Sean Silverthorne; Employment

December 2010
Compilation

VCPE Strategy Vignettes II

By: Josh Lerner, G. Felda Hardymon, Matthew Rhodes-Kropf, Ann Leamon and Lisa Strope

These three vignettes present various issues around the strategy and management of venture capital and private equity firms. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; the second... View Details

Keywords: Venture Capital; Private Equity; Cost vs Benefits; Insolvency and Bankruptcy; Investment Portfolio; Ownership; Partners and Partnerships; Risk Management; Stocks; Problems and Challenges; United States

February 2024
Supplement

ReNew (B): A New Direction

By: Gunnar Trumbull and Malini Sen

The global renewables sector was in a slump, but the Indian market was booming. India’s largest renewable electricity generator, ReNew, faced a dilemma: it traded on the Nasdaq in New York, but saw huge opportunity in the Indian market. In response, CEO Sumant Sinha... View Details

Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Forecasting and Prediction; Trends; Transformation; Private Ownership; Environmental Sustainability; Mission and Purpose; Expansion; Market Entry and Exit; Energy Industry; Asia; India