Publications

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

1 Aug 1985
Conference Presentation

The Architecture of Organizational Change: Linking Micro to Macro in the Change Process

By: R. M. Kanter

Keywords: Organizational Change and Adaptation

June 1985 (Revised April 1989)
Case

Benetton (B)

By: James L. Heskett

The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details

Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy

1985
Chapter

Providing the Corporate Environment to Foster Innovation

By: R. M. Kanter

Keywords: Innovation and Management; Organizational Design; Organizational Culture

May 1985 (Revised March 1993)
Case

General Electric Co.--1984

By: Francis Aguilar and Richard G. Hamermesh

Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details

Keywords: Management Teams; Management Style; Change Management; Strategic Planning; Corporate Strategy; Corporate Entrepreneurship; Organizational Change and Adaptation

April 1985 (Revised March 1987)
Background Note

Organizing and Controlling MNCs

By: Christopher A. Bartlett

Keywords: Multinational Firms and Management

February 1985 (Revised January 2024)
Case

Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details

Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry

January 1985 (Revised February 1997)
Case

Lotus Development Corp.

By: William A. Sahlman

Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the... View Details

Keywords: Technological Innovation; Business or Company Management; Venture Capital; Organizational Structure; Entrepreneurship; Financing and Loans; Outcome or Result; Corporate Finance; Planning; Computer Industry

1985
Article

Executive Succession, Strategic Reorientation and Organization Evolution

By: Michael Tushman, B. Virany and E. Romanelli

Keywords: Management Succession; Strategy; Organizations

1985
Article

Measuring and Reporting the Financial Condition of Public Organizations

By: Dutch Leonard

Keywords: Measurement and Metrics; Finance; Organizations

1985
Article

Organizational Evolution: A Metamorphosis Model of Convergence and Reorientation

By: M. Tushman and E. Romanelli

Keywords: Organizations

1985
Chapter

The Use of Market Research in Industrial Organizations

By: Rohit Deshpandé and G. Zaltman

Register to Read

October 1984 (Revised July 1988)
Case

Mark Twain Bancshares, Inc.

By: Joseph L. Badaracco Jr.

Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details

Keywords: Management Style; Financial Services Industry

1984
Chapter

Variations in Managerial Career Structures in High Technology Firms: The Impact of Organizational Characteristics on Internal Labor Market Patterns

By: R. M. Kanter

Keywords: Personal Development and Career; Organizational Design; Technology Industry

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design